QOTD: Will Stellantis Cut a Brand?

by Tim Healey

Published: October 15th, 2024

Rumors continue to swirl that Stellantis will cut a brand. We've already asked you which brand the company should cut -- now we're asking if the company will cut a brand. And if it does, which one will it cut?

Yes, which brand it "should" cut is different than what it "will" cut -- if it cuts one at all.

Anyway, I am curious as to what you all in the B and B think.

And if you've changed your mind at all since the earlier QOTD.

You know what to do. Sound off below.

[Image: Stellantis]

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Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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4 of 15 comments

Oberkanone 5 hours ago
Dodge is a brand. Ram is a model.

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- 28-Cars-Later 5 hours ago
  Got my vote.
  
  Like
- Ger65690267 5 hours ago
  Not since 2010 or so, when RAM was spun off as their own brand. But they should go back and just call them Dodge Rams.
  
  Like
Rw33 4 hours ago
Well Stellantis is making it impossible for Chrysler. They need products. The Voyager is not a new product. It's a cheap move just like keeping the Ram classic around to drive sales. Just lower the price to be more appealing. It's a better move than having the Pacifica and Voyager be the top seller for the rental market. I still don't understand why the 300 was neglected and ultimately cut. It would add scale with teh Charger line, plus that platform should serve (if rumors are correct) for an upcoming crossover, which I vote exclusively be used for Chrysler while the new Durango (or Stealth) be a different platform. I am in favor though of Dodge reabsorbing Ram. It's sad to think of CHrysler or Dodge being cut, but if they won't get new products and get prices in line then there's no hope

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Rw33 Well Stellantis is making it impossible for Chrysler. They need products. The Voyager is not a new product. It's a cheap move just like keeping the Ram classic around to drive sales. Just lower the price to be more appealing. It's a better move than having the Pacifica and Voyager be the top seller for the rental market. I still don't understand why the 300 was neglected and ultimately cut. It would add scale with teh Charger line, plus that platform should serve (if rumors are correct) for an upcoming crossover, which I vote exclusively be used for Chrysler while the new Durango (or Stealth) be a different platform. I am in favor though of Dodge reabsorbing Ram. It's sad to think of CHrysler or Dodge being cut, but if they won't get new products and get prices in line then there's no hope
28-Cars-Later "He said that the brands received a ten-year product plan when Stellantis was formed in 2021" Wait, there really is a plan?