Stellantis CEO: Decision On Which Brands to Cut Could Come In the Next Two to Three Years

by Chris Teague

Published: October 15th, 2024

stellantis ceo decision on which brands to cut could come in the next two to three

Stellantis has had a rough time. The company’s sales have tumbled, leading it to search for a new CEO, but despite the rumors of it killing off one or more of its brands, the automaker won’t make a decision on which ones stick around for at least a few more years.

Current Stellantis CEO Carlos Tavares said that the automaker would review its brand portfolio as soon as 2026, saying, “We will review each (Stellantis) brand’s performance at about two-thirds of the way through the Dare Forward 2030 plan, so you could expect decisions in two to three years.”

Tavares plans to retire in early 2026, so any decision on which of the 14 brands to cut would fall to his successor. He said that the brands received a ten-year product plan when Stellantis was formed in 2021, noting that the automaker has delayed or rescheduled some product launches but has not yet canceled a planned release.

Many have pointed to Maserati or Chrysler as likely targets for a Stellantis downsizing effort, but Tavares pointed to Maserati’s marketing problems as the source of its woes, not quality or technology. Chrysler only has one vehicle on sale right now, though we expect a new electric model in the near future. Whatever the move, Stellantis has to get it just right to remain competitive.

[Images: Stellantis]

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Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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A_k65757790 2 hours ago
If you look at the list for most unreliable new vehicles in Canada, three out of the worst 10 are Jeeps, with the absolute worst vehicle being the Chrysler Pacifica. Stellantis needs to turn product quality around FAST, and then back up new vehicles with long warranties in order to win customers back. As a mechanic I tell my customers to stay far away from most Stellantis products unless they're managing to get one at a very steep discount.

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Kjhkjlhkjhkljh kljhjkhjklhkjh 1 hour ago
????!!!??? so bleed MORE money .. wait .. wait some more then sell 2 or 3 brands to the Chinese ... ok.... :| that tracks

1 Reply
Buickman 33 seconds ago
apparently, the Best & Brightest have moved on. what a bunch of foolish comments.boring!

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