Lincoln

As Ford's luxury division, Lincoln is known for iconic nameplates like the Continental, Town Car and its "Mark" series of luxury coupes. Originally a purveyor of hand-built luxury cars, the Lincoln brand now shares common technology with Ford vehicles.

Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XI)

We resume our Mark series coverage in the 1960 model year, which happened to be a last-of for several reasons. It was the last of the unibody Lincoln lineup that debuted in 1958, the Continental Mark line of models, and for Lincoln’s model naming scheme as a whole. We covered the visual edits in our last entry; a return to some of the garishness of 1958 that Elwood Engel tried to tone down in 1959. With the additional gingerbread hanging off of every possible surface of the Mark V Continentals for 1960, the lineup grew larger in every direction and heavier than ever before.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part X)


We resume our tale of the Mark series cars today, during a period of recovery for Lincoln and their Continental lineup. The introduction of all-new unibody Lincolns in 1958 saw questionable over-the-top styling debut right at the start of a sharp recession. Most people didn't enjoy the looks of the new Mark III. Lincoln toned down the glitz for the '59 models, with better-integrated styling cues here, and less bulbous sheet metal there.


A new naming scheme arrived in 1959, Mark IV Continental, as Continental became a version of Mark. At the same time, Ford attempted to take the Continental upscale via the introduction of the more spacious (but not longer outside) Mark IV Continental Town Car and Limousine.


With a better US economy, Lincoln improved its sales figures considerably in 1959. However, the portion of those sales that were Continental models dropped by almost 12 percent. However, given all the millions Ford poured into its new Lincoln models it was not prepared to ditch them after just two years. There was a third year of the unibody Mark, with the highest series number yet: V.

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Abandoned History: Ford's Cruise-O-Matic and the C Family of Automatic Transmissions (Part VI)
We return to the final entry in our Cruise-O-Matic and C transmission series, at a time when the former’s Fifties-tastic name had faded from the memory of most. The C family was the wave of the future when it arrived as a rework of the Cruise-O-Matic in 1964. The first of the line was the C4, a medium-duty box that was followed two years later by the heavy-duty C6.
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Abandoned History: The Life and Times of Edsel, a Ford Alternative by Ford (Part II)

Ford successfully orchestrated a splashy live television musical debut for its new brand Edsel in the fall of 1957. The program was a culmination of a multi-year project to establish a new division of Ford that would compete more directly with the likes of Oldsmobile, Buick, and DeSoto. Edsels promised to be notably different from the Mercury with which it shared most everything except styling.

Edsel was to be much more value-conscious than the new-for-’58 unibody Lincolns, which sought to move the brand upmarket after the almost instantaneous discontinuation of the Continental Division. After Frank Sinatra and Bing Crosby ushered in the Edsel name it was time to show off the all-new models in showrooms, and introduce a supposedly excited American consumer to the lineup.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part IX)

Our Lincoln Mark Series coverage continues today, and we pick up at the end of 1958. After Ford dumped many millions into the Continental Division and quickly shut it down, the company then spent a lot more money to develop an all-new unibody platform for Lincoln’s usage. In an attempt to woo customers away from Cadillac, the new Lincolns for 1958 wore some of the most shocking styling ever to come from Detroit.

All three of Lincoln’s new “models” were really just trim levels of the same car. Said models included Capri, Premier, and the top-tier Continental Mark III, which was not a Continental except in trim badges. At least it had a Breezeway window! At the 1958 launch of Lincoln’s new unibody line there was a steep recession across the globe, as lots of Americans decided they didn’t actually need a new car every year or two. Nevertheless, the Continental Mark III made up 62 percent of Lincoln’s sales that year. Lincoln veered off on a revised course in 1959, hoping to improve its lot with some more “new” models.

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Abandoned History: Ford's Cruise-O-Matic and the C Family of Automatic Transmissions (Part V)

We resume our Ford Cruise-O-Matic transmission coverage today, as the original two- and three-speed automatics of the Fifties transition into the new C family. C transmissions were designed to be lighter (aluminum) and more efficient than their cast iron predecessors. The wonder of alloys!

In our last entry, we covered the first two C transmissions, the C4 (1964-1981) and C6 (1966-1996). Since we’re proceeding chronologically, we step back to Cruise-O-Matic for a moment, and a mix-and-match transmission: FMX.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part VIII)

With the Continental Division dead, a cost-weary and (newly) publicly traded Ford Motor Company headed into the 1958 model year determined to unveil a solid luxury car showing against its primary rival, Cadillac. However, the “Continental Mark III by Lincoln” was a Continental in name only: It wore the same metal and was produced at the same new factory, Wixom Assembly, as the rest of the Lincoln models (Capri, Premiere) that year.

Brass at Ford hoped the Continental name on the Mark III would make customers believe it was something special, like the Cadillac Eldorado with which it competed. As mentioned last time, aside from its Continental name, the Mark III for 1958 used One Simple Trick to lure buyers into its leather seats: a Breezeway window. First up today, pricing problems.

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Abandoned History: Ford's Cruise-O-Matic and the C Family of Automatic Transmissions (Part IV)

Last time on our Abandoned History coverage of Ford’s historical Cruise-O-Matic automatic transmission, we spent some time in Russia. Communist automaker GAZ liked Ford’s automatic and decided to lightly rework it into their “own” transmission rather than pay Ford to build it under license. The GAZ two- and three-speed automatics remained in use in the company’s passenger cars well into the Eighties, which was a very long time for a late Fifties transmission to live.

Shortly after GAZ made its copies, the real versions of the FX/MX Cruise-O-Matic and Ford-O-Matic were nearing the end of their respective service lives. The two-speed was naturally the first to go.

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Abandoned History: The Life and Times of Edsel, a Ford Alternative by Ford (Part I)

Edsel received an honorary mention a couple of weeks ago, in our current Rare Rides Icons series on the Lincoln Mark cars. Then it was mentioned again the other day in Abandoned History’s coverage of the Cruise-O-Matic transmissions. It’s a sign. We need to talk about Edsel.

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Abandoned History: Ford's Cruise-O-Matic and the C Family of Automatic Transmissions (Part III)

We pick up our Cruise-O-Matic automatic transmission coverage again today, as Ford’s first mass-produced gearbox found its stride in the Fifties. As consumers turned toward automatic transmissions in their two- and four-door domestic iron, they also turned toward more powerful V8 engines and big chrome bumpers and tail fins. Detroit’s manufacturers had to respond, and Ford’s answer was a second-generation Ford-O-Matic, the FX and MX. Both transmissions were marketed under the new Cruise-O-Matic moniker, while a new generation two-speed auto became the bargain basement Ford-O-Matic.

As we discussed in our last entry, in 1957 and 1958 Ford offered fiddly Keyboard Control. The whiz-bang new feature meant the Cruise-O-Matic was operated by confusingly marked dash-mounted buttons on select Mercury vehicles. And while Keyboard Control was limited to Mercury, an even worse version of the same idea was reserved for Edsel.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part VII)

The Continental Division was in a very difficult place when it designed an all-new Mark III as the (sedan only) replacement for the slow-selling and super expensive Continental Mark II coupe. As we learned last time, shortly after the Mark II went on sale the Continental Division was already on its last legs. It continued to lose money hand over foot after Ford’s huge initial investment and was doomed to a quick closure.

And so it was the 1956 and 1957 Mark IIs became the only Continental Division product and the only Marks that were hand-assembled in a factory-built, especially for Continental. After Continental’s closure, Ford’s new VP of passenger vehicles Lewis Crusoe quickly dismantled the division and integrated its employees into Lincoln. The Continental factory became the Edsel factory, and the three extant Mark III prototypes became a burden.

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Abandoned History: Ford's Cruise-O-Matic and the C Family of Automatic Transmissions (Part II)

We continue our Abandoned History coverage of the Ford Cruise-O-Matic transmission today, shortly after the three-speed automatic established itself as a reliable motivation source for Ford, Lincoln, and Mercury products. Developed by the Warner Gear division of Borg-Warner, the new automatic caught Ford up to the competition as far as an automatic offering was concerned. Efficient and economical to build, Studebaker got in on the Cruise-O-Matic action for their cars too.

After the box proved itself on Ford and Mercury cars, it spread to the luxurious ’55 Lincoln lineup where it replaced the four-speed GM Hydra-Matic. We pick up there, as efforts got underway to improve upon the original Borg-Warner design and add whiz-bang features. This entry doesn’t end up where you’d expect.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part VI)

We pick up the story of Lincoln’s Mark series cars once again today, at a low point in the coupe’s history. The intensely expensive development and launch of the new Continental marque arrived at exactly the wrong time for Ford.

Shortly after the family-owned company spent $21 million ($227 million adj.) on the launch of its new super-luxury brand, the company had its IPO. That meant the big money poured into the black hole that was Continental was visible to everyone who cared to see, including shareholders. The pressure was just too much, and the Continental brand was canceled in 1956 by Henry Ford II, just a year after the Mark II entered production.

But let’s back up a year, right as the Mark II went on sale. Management of the Continental Division knew the singular, hand-assembled model was not enough to keep the company going. They needed to save and make more money, and fast.

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Abandoned History: Ford's Cruise-O-Matic and the C Family of Automatic Transmissions (Part I)

As we finished up our coverage of General Motors’ Turbo-Hydramatic family of transmissions, I asked which gearbox you might like to see covered next by Abandoned History. The comments honed in on Ford, and the various versions of the C family of automatics. Fine by me! Today we head back to the Fifties to learn about the genesis of all the Cs. It was the extremely Fifties-sounding Cruise-O-Matic, built with pride in Cincinnati, Ohio.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part V)

We arrive today at the fifth installment of our Rare Rides Icons coverage on the Lincoln Mark series cars. Thus far we covered the first Continental of the late Thirties, and Ford’s desire to go ultra luxury with the Mark II sold under the newly minted Continental Division. The Mark that debuted for the 1956 model year was Mid-century in its styling, built of top quality components, and constructed in a methodically controlled manner via a QC program that consisted of seven initiatives.

It was time to put the new Continental Mark II coupe on sale.

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Ford Recalls 39K Expeditions and Lincoln Navigators Due to Fire Risk

Ford has recalled 39,000 2021 model-year Expeditions and Lincoln Navigators due to a fire risk.

Owners are being asked to park their vehicles outdoors until the company can address the issues.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part IV)

We return to our Lincoln Mark series coverage today, in the midst of learning about the first Mark of the line, the Continental Mark II. The Mark II aimed to carry on the tradition set by the gracious Continental of the Forties, and take Ford to new heights of luxury, desirability, price (and thus exclusivity), and quality. The latter adjective is where we’ll focus today; it was certainly the focus of the folks at the Continental Division prior to the Mark II’s release.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part III)

Today finds us at the third installment in our coverage of the Lincoln Mark series cars. So far we’ve covered the original Continental that ran from 1939 to 1948 and learned about the styling decisions that made for the most excellent Midcentury Continental Mark II. The Mark II arrived to herald the birth of the new Continental luxury division at Ford. A division of Ford and not Lincoln-Mercury, Continental was established as the flagship of the Ford enterprise. We pick up circa 1952, with Cadillac.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part II)

We pick up our Lincoln Mark series again today, at a point where Ford’s executives were really not interested in selling a personal luxury coupe. The original Continental was developed as a concept at the request of Edsel Ford, who wanted a car to take on his spring vacation in 1939. After an informal debut in Florida, Edsel came back with 200 orders and the Continental entered production.

Halted by World War II, the Continental picked up where it left off and underwent a light reworking at the hands of Virgil Exner. But the end of the Forties were not kind to the likes of the V12 engine, nor did Ford want to create a new Continental to replace the decade-old one circa 1948. Continental went away, its name unused. Instead, Lincoln foisted reworked Mercurys as the Cosmopolitan and ignored personal luxury. The brand generally lowered the bar of exclusivity set by Continental and the K-Series cars, and made things more affordable to the upper-middle portion of the American consumer base. Things stayed that way at Lincoln for some time.

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Lincoln Star Concept: Rejuvenation, Anyone?

Lincoln is promising three new fully-electric vehicles by 2025. Ford’s luxury arm took the wraps off of a concept previewing one of them last night.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part I)

Rare Rides Icons concluded its 22-part series on the Imperial recently, as the long-running luxury model-brand-model exercise by Chrysler came to its timely end in 1993. Today we embark on a new luxury car series. It’s one you’ve asked for, and it’s also about luxury cars and will be an extensive series. Come along, as we consider the life and times of Lincoln’s Mark series cars.

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Lincoln Now Sells More Product in China Than U.S.

After years of Ford unsuccessfully trying to court the Chinese market in the same way General Motors did, Blue Oval has finally hit an important milestone. For the first time ever, the Lincoln luxury brand has achieved more sales in China than in the United States.

On Thursday, Lincoln announced that it had delivered more than 91,000 vehicles in China in 2021 – representing an increase of 48 percent increase against 2020. Meanwhile, the brand managed to lose ground in North America with just 86,929 sales for last year. That’s the worst Lincoln has seen in over a decade, though the company has basically witnessed its share of the U.S. market seesawing in the wrong direction since the 1990s.

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Mixed Bag: Lincoln Tweaks Navigator for 2022

Lincoln has refreshed the Navigator, giving both the standard and long-wheelbase SUV new features. While there have also been some changes made to the flagship vehicle’s design, the company is not straying far from what it already knows works. But that doesn’t mean everything is exactly as it should be.

Despite adding some desirable tech, Lincoln has tweaked the turbocharged, 3.5-liter V6 to produce less horsepower than before. The 2022 model year produces 440 horsepower and 510 ft-lb of torque, whereas the previous version offered 450 hp. Considering Ford has yet to release EPA-certified economy figures, we’re betting this was done to boost efficiency. Compression ratios are also different, with the 2022 MY running 10.5:1 rather than the previous 10.0:1.

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Rare Rides: The Intensely Stylish 1988 Lincoln Mark VII Bill Blass Edition

It seems like we talk about personal luxury often here at Rare Rides, not that the topic could ever be discussed too much. Even though we discussed personal luxury just days ago via the Chrysler LeBaron, we’re back with more PLC today.

Let’s check out the 1988 Lincoln Continental Mark VII, in fashionable Bill Blass trim.

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2020 Lincoln Aviator Reserve AWD Review - Getting It Right

Defining what makes a large luxury SUV “good” can be harder than it looks.

Sure, some things are obvious – are the materials nice enough to justify the price? Is the ride comfortable? Are the seats nice and relaxing? Is NVH kept to a minimum? Is the features list long, with many items that are optional on cheaper vehicles standard?

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Rare Rides: The Lincoln Continental From 2002, Nicest-ever Taurus

Today we take a look at the early 2000s Lincoln Continental. A generation of Continental that didn’t know what it wanted to be, we can take comfort in the knowledge it was at least a nice Taurus.

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Satisfaction in a Lincoln or a Mini?

Lincoln and Mini are the top-rated brands in sales experience satisfaction, according to J.D. Power. Lincoln ranked the highest in sales satisfaction among luxury brands, and Mini ranked the highest among what Power calls mass-market brands.

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Rare Rides: The Exceptionally Emerald 1977 Lincoln Continental Mark V Givenchy

The other day a fellow friendly Car Twitter user tweeted a Craigslist link to me. And when I clicked on it moments later, a fantastical sight presented itself: A rare and enormous Lincoln Mark V, in ultra luxurious Givenchy Designer Series trim.

It’s a must see.

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Junkyard Find: 1989 Lincoln Mark VII LSC

Ford began selling Lincoln Mark Series cars starting in 1956, with the hand-built Continental Mark II, then mass-produced the first go-round of the Mark III, Mark IV, and Mark V for the 1958-60 model years. Fast-forward to the 1968 model year, for which Lee Iacocca decreed that a luxury-for-the-well-off-masses Thunderbird-based Mark III would be built, and we get to the period of Lincoln Marks that I’ve covered in this series; we’ve seen discarded examples of the III through the final VIII, but no Mark VII… until today.

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Plug-in Lincoln Corsair Could Be Thin on the Ground

Lincoln’s compact MKC transformed into the Lincoln Corsair for 2020, bringing style borrowed from its big brother Aviator to buyers of lesser means… or wants.

Tagging along a year late, a plug-in hybrid variant will join the Corsair trim ladder for 2021, but a new report suggests it won’t be in plentiful supply.

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End of the Line, Again, for the Lincoln Continental

For the third and perhaps last time, Lincoln will cease production of the Continental.

The discontinuation of the slow-selling sedan at the end of 2020 was confirmed late Wednesday by Automotive News and quickly backed up by a statement from Lincoln, though the news was something we’ve expected for quite some time. It was foretold by unconfirmed past reports and a growing mountain of evidence.

Alas, this year’s destruction of things from the past did not spare a nameplate that first appeared in 1939.

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2020 Lincoln Aviator Review - Finally, This Is the Lincoln I Expected

We were never a family that splurged on high-end brands. Store-brand staples were generally good enough for most household needs. Our TVs and stereo equipment were Sony only because my dad sold electronics at a big retailer in the Eighties. We straddled the fine line between frugality and cheapness. We just weren’t those kinds of people.

If there was a luxury brand of car, it was certain that we wouldn’t have it. Chevy or Olds, not Cadillac. Ford, not Lincoln – at least until I was out of the house. Dad, when choosing yet another car to ferry him on his sales calls around the Great Lakes, finally splurged on a late ‘90s front-drive Continental. As I recall, it was fine, but it didn’t wow me with the luxury I’d expect from the Lincoln nameplate.

Today, however, Lincoln is staging a comeback. First, the brand restored ACTUAL NAMES to its vehicles, rather than tacking MK-whatever on everything. Now, this genuinely elegant 2020 Lincoln Aviator makes a legitimate claim to the luxury SUV throne.

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Lincoln Corsair Grand Touring - PHEV Power to Maintain Lincoln's Momentum

Lincoln’s been a bit of a resurgent brand of late, and the newest crossover for future Matthew McConaughey commercials is the Corsair Grand Touring.

This plug-in hybrid crossover has electric all-wheel drive (read: electric drive motors provide most of the power to the wheels) and will give Lincoln a second PHEV offering, following the introduction of the Aviator Grand Touring.

A 2.5-liter Atkinson-cycle four-cylinder mates with an electric motor to provide what Lincoln is targeting as 266 system horsepower. The brand’s aim? “More than” 25 miles of all-electric range.

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Buy/Drive/Burn: $60,000 Luxury Sedans in 2020

Say you’re an auto shopper of wealth and taste who has around $60,000 to spend. Now, let’s assume the usual options from Japan and Germany are not for you. Would you turn to America or Sweden to fill your luxury needs?

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Lincoln's 'Fresh Take' Campaign Traps Matthew McConaughey Inside Pink Mist

Ads for the 2020 Lincoln Aviator are scheduled to drop this Saturday, but those of us with internet access got to see them a day early. Lincoln’s “Fresh Take” campaign is a bit of a misnomer, however, because the person who’s chiming in on the new model is Matthew McConaughey.

Ford has used the Oscar-winning actor to showcase its premium products for years now, and this writer is not ashamed to say that he’s grown to love them. While not particularly substantive, they’re difficult to look away from. McConaughey muses about the vehicle in a calm, dreamlike haze. Occasionally looking into the rearview mirror before casually reapplying his attention to the always clear road ahead, he’s presumably talking to himself — but it’s really for our benefit.

And that’s why I’m so fond of them. In my mind, McConaughey is a polished lunatic — not quite a Patrick Bateman, but definitely unhinged. And it translates into comedy gold. Yet another viewer might see the ad and think, “Boy he’s handsome and calm — it’s like nothing is ever going to go wrong inside that car.”

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Buy/Drive/Burn: Floaty American Luxury Sedans From 1988

In the late Eighties, American auto manufacturers still sold large, traditional luxury sedans in decent numbers. Their aging sedan consumer base fondly remembered the vinyl and chrome of yesteryear and still relished brougham-style accoutrements.

Up for consideration today are three comfortable, luxury-oriented sedans from 1988. It’s hard to lose here.

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Junkyard Find: 1974 Lincoln Continental Mark IV

Big, Detroit-made Malaise Era personal luxury coupes still keep showing up in the big self-service wrecking yards, more than 35 years after the last one rolled off the assembly line. Yes, the diminished-expectations Mark VI, the “What Oil Crisis?” Mark V, and the rococo Mark IV— examples of each of these will appear in your local U-Wrench yard from time to time.

Here’s a worn-out Mark IV from the year of Nixon’s resignation and Haile Selassie’s banishment from his throne in a lowly Beetle, now awaiting The Crusher in a Denver yard.

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Glass Houses: Lincoln's Standalone Showroom Plan Is Back On

Following months of negotiations and tweaks, a temporarily shelved plan aimed at boosting the standing of the Lincoln brand is back on.

While Ford hopes to turbocharge Lincoln sales by compelling dealers to build standalone showrooms for the brand, the automaker’s Lincoln Commitment Program went back to the drawing board late last year after backlash from nervous dealers and a California dealers association. Now, Ford’s effort to make Lincoln customers feel special looks a little different.

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A Pleasant Surprise Awaits Lincoln Aviator Fans

Got your eye on Lincoln’s upcoming Aviator? You’ll be pleased to learn the brand’s premium midsize crossover will enter your driveway with more bragging rights than previously thought. Specifically, more power for the same price.

As Lincoln doles out a small fleet of 2020 Aviators to a cabal of shrimp-loving auto scribes, the provided spec sheet held a surprise. The model’s certified power figures are not the same figures listed during the Aviator’s 2018 LA Auto Show reveal.

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Paint It Black: 2020 Lincoln Navigator Has New Monochromatic Colors, Safety Tech

Until the refresh of the Cadillac Escalade arrives, you want the Lincoln Navigator if you need a premium American battle tank. It’s a Raptor-powered beast of a cruiser, and Lincoln is keeping it fresh for the 2020 model year by offering a new appearance package and more standard tech.

Starting with the visuals, there is now a Monochromatic Appearance Package for the Navigator. If you don’t like chrome, and this author doesn’t, then this is a box you’ll want to check. Yes, there’s still some chrome, it is a Navigator after all. But the Monochromatic Package on the Reserve series offers three different colors to “showcase the bold lines” of the Navigator.

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Rare Rides: A Gigantic 1979 Lincoln Continental Town Car Williamsburg Edition

The end of the Seventies was a time of quiet reflection. A time where Americans pondered things like fuel prices, polyester suits, and what a large sedan should be. As the reality of automotive downsizing moved ever closer to realization, one or two of the large sedan dinosaurs had a last hurrah. Today’s Rare Ride is one such example.

It’s a 1979 Lincoln Town car; more specifically the extra-luxurious Williamsburg Edition.

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Rare Rides: The Double-breasted 1983 Lincoln Continental Mark VI Bill Blass

A short while ago, we ran a QOTD post about special branded editions, gauging our readers’ desire to see them return in 2019. Today’s Rare Ride is one of the special designer brand editions of yesteryear (the Eighties), which represented luxury, taste, and wealth.

Grab your wide-lapel blazer. It’s time for Bill Blass and the Lincoln Mark VI.

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Doors Make the Man: Lincoln's Suicide-doored Continental Proves Exceptionally Popular Among the Well-off Crowd

“Exceptionally popular” is a descriptor that does not jibe well with “Lincoln Continental,” as sales of the division’s flagship sedan haven’t exactly fallen into the category of scorching. Introduced late in 2016 as a 2017 model year vehicle, sales of the Continental fell 3.8 percent, year over year, in December, and 27.1 percent for the entirety of 2018.

While the Continental suffers from a crossover-inflicted illness impacting all cars, one Continental variant has no trouble generating demand: the lengthened, limited-edition Coach Door Edition, which bowed late last year with a price tag of just over $110,000.

People clearly want to be seen exiting from rear doors that open the wrong way.

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Lincoln Promises 'Elegant' EVs, but Will They Be Visible?

Numerous observers walked away from the North American Auto Show, and more specifically Cadillac’s NAIAS Eve unveiling event, wondering whether electric crossovers are even more homogenous looking than their internal combustion brethren.

So, when Ford’s North American president, Kumar Galhotra, claims a Lincoln vehicle born of the Ford Mach E (or some similar name) will carry on the brand’s tradition of “quiet luxury,” one wonders how a vehicle without the need for a traditional grille will avoid getting lost in a sea of anonymity.

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When Cultures Clash: Coach Door Edition Conti Triggers Folks Worried About Suicide

Considering they’re only making 160 of them, the suicide doors on the eighty Coach Door Edition Lincoln Continentals to be sold next year have garnered quite a bit of attention.

The use of rear-hinged doors on vehicles dates to the horse age. It seems that sometime in the 1930s the moniker “suicide doors” was applied to them, apparently due to people’s propensity for falling out of cars in the decades before Ford introduced the seat belt (as an option in 1956). There’s also, at least according to something frequently reproduced online, a connection with gangsters pushing people out of cars — though to my ears, that would be more like homicide doors.

I’m not convinced, though, it’s any easier to fall (or be pushed) out of a car with such doors, other than the fact that aerodynamics will help keep the door open while you’re falling (or being pushed).

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King of Egress: Lincoln Stretches 2019 Continental, Swaps Rear Doors for a Limited Few

It’s true. You’ll soon be able to slap down a pile of hard-earned cash for a 2019 Lincoln Continental with [s]suicide[/s] coach-style doors. Well, 80 of you will.

To mark the 80th anniversary of the Continental nameplate, Lincoln Motor Company went the extra mile for heritage devotees, revealing a limited-edition model that dispenses with front-hinged rear doors and adds half a foot of wheelbase to pull it off. You’ve never had a better look at the Continental’s B-pillar.

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QOTD: Coachbuilding for the Relatively Regular Customer?

Plenty of digital ink and hurt fingers and bums occurred over the past few days, after Lincoln announced its limited run of Coach Door Edition Continentals (don’t call the doors by their common lexicon name).

But I’m here today to ask you whether any of it matters.

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Lincoln Teases These, Wants Your Imagination to Run Wild

So many of us want this to be more than just a sick tease that results in nothing new on the showroom floor. Would we buy it even if it wasn’t? That’s debatable.

Regardless, all we have now is the tease, plus plenty of clues. Posted Thursday afternoon to Lincoln Motor Company’s social media accounts, an image of suicide doors — a feature that graced Lincoln Continental sedans from 1961 to 1969 — has appeared, along with a cryptic message.

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Distressed Dealers Convince Lincoln to Postpone Standalone Stores

This time last year, Lincoln was busy promoting its Experience Centers — storefronts that promote the brand and its products, but don’t serve as active dealerships. Then, in August, it asked around 80 Ford/Lincoln dealerships to commit to building separate Lincoln-only facilities by July. It was an attempt to elevate the premium brand by making it appear more exclusive, akin to what Cadillac attempted with Project Pinnacle and what Hyundai Group wants to achieve with Genesis.

Unfortunately, all of these programs garnered a “mixed response” from dealers. Many complained that the cost of building a separate showroom for higher-end models is prohibitively expensive. That has also been the case with Lincoln. The California New Car Dealers Association even wrote Ford Motor Co. last month, asking it not to punish storefronts that fail to divide their facilities, and it looks as though the automaker has acquiesced.

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What a Difference a Grille Makes?

Perusing sales data for the month of November, something popped out from the always entertaining Ford Motor Company file. While the company as a whole saw its volume fall 6.9 percent, year over year, last month, Lincoln finished November on a high note — something it hasn’t seen much of this year, Navigator sales notwithstanding.

Compared to the Ford brand’s 7.3 percent YoY drop, the Lincoln brand saw a 3 percent increase. Still down since the start of the year (a trait it shares with the Blue Oval brand), Lincoln’s November sales increase wasn’t just fueled by the hulking Navigator. A new nameplate appeared last month, tacked onto a pre-existing vehicle. Were buyers holding out for a new grille?

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2020 Lincoln Aviator - Three Rows of Tech

LOS ANGELES – A press release full of flying puns heralded the new 2020 Lincoln Aviator.

Tech is the key with this SUV – literally. One available feature is the ability to use your smartphone to unlock the doors and start the engine. Yes, that’s a very 2018 type of thing for an OEM to do.

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2018 Lincoln Navigator Black Label Review - The Family Locomotive

Do not adjust your monitor. This full-size SUV is indeed painted something other than the piano black of livery companies and Uber drivers trying to emulate livery companies. I didn’t pick anyone up at an airport while driving this beast, nor did I drop passengers at a tony downtown restaurant.

It says something about our world when large luxury SUVs have become the default conveyance for the well-heeled. But this 2018 Lincoln Navigator Black Label turns that idea on its head, as beneath the the many plush layers is a proper truck, ready to haul in style.

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TTAC Readers' Choice: The Best Vehicles of 2018

The votes are in, and out of the 20 nominees for best vehicle, here are the winners.

It was a difficult campaign full of mudslinging, negative ads, and scandal – oh wait, that’s that other election campaign that ended earlier this month. Sorry, my bad.

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Lincoln Product Boss Hangs Up His Hat

The man who oversaw the development of Lincoln’s current vehicle lineup will retire effective November 1st, the automaker claims. Scott Tobin, a Ford Motor Company veteran who hopped the pond from Europe to the U.S. in 2006, had a hand in developing a wide swath of the company’s current products.

Tobin’s departure comes at an interesting time for Lincoln. The premium brand, having returned from its near-death state in the earlier part of the decade, finds itself in need of volume-boosting new product.

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Buy/Drive/Burn: Three Big and Luxurious 2018 SUVs

Today’s subjects are ponderous, expensive, and very heavy. No, we’re not talking about state government representatives; we’re talking about full-size SUVs.

Come along, and we’ll select a big truck to burn.

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Lincoln's Used-vehicle Subscription Pilot Isn't Going As Planned

The service doesn’t receive as much press as the new-car subscription services offered by a growing list of premium automakers, but Lincoln’s pilot project did carry many of the same aspirations. It just didn’t carry new cars.

Launched in California earlier this year, Lincoln’s subscription service offers users a range of older, contemporary models — insured, with maintenance covered — for a monthly fee that, depending on where you live, could secure a decent one-bedroom rental apartment. Perhaps unsurprisingly, Ford’s luxury division says demand for the service isn’t exactly red hot.

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Fear Not - a Lincoln MKT Might Still Cart You Off to the Afterlife

Seldom talked about by the teeming masses, the slow-selling Lincoln MKT crossover gets a lot of buzz among certain subsets of the population. People transporting corpses, for example, or perhaps prom-goers who’ll soon learn their tolerance for badly mixed alcoholic drinks.

The aging, whale-faced MKT fills a niche role, and Lincoln isn’t ready to ditch its livery clientele just yet, despite rumors of its imminent demise. It seems Ford Motor Company has more respect for the occupants of hearses than drivers of small passenger cars.

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Welcome to the Six-figure Club, Lincoln!

Traditionally, Lincolns served as the poster car for traditional, well-to-do Americans, just not ridiculously wealthy ones. Think successful club owner, business executive, law office partner, Vegas hashish importer, or rare antiques dealer. Regardless of model, the brand’s vehicles never ventured into the rarified pricing air occupied by European exotics — not even the Continental Mk. II, which stickered for the equivalent of $90k back in 1956.

That changes for 2019, as the Lincoln with the biggest margins — the full-size Navigator — joins its Cadillac rival in topping the six-figure mark.

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Rare Rides: 2008 Edsel Citation - A Tribute Via Victoria

What do you get when you cross an enthusiast of a dead car brand, a bank account, and a late-model Panther?

This. Presenting the 2008 Edsel Citation:

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No Ford Buyers Allowed: To Seize the Future, Lincoln Needs Fancy Stores and Personal Space

The product pipeline is already in place, but what about the dealerships? That’s where Lincoln Motor Company’s focus now lies, as it begins rolling out a plan that will see standalone Lincoln dealerships pop up in 30 high-volume markets.

As the premium brand attempts to shuffle off sliding sales with a utility vehicle onslaught, the brand wants those high-rising vehicles shown off on well-lit runways encased in glass cubes. Lincoln calls this design “Vitrine.” It’s not just important to the brand — it’s “critical.”

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  • Sgeffe Bronco looks with JLR “reliability!”What’s not to like?!
  • FreedMike Back in the '70s, the one thing keeping consumers from buying more Datsuns was styling - these guys were bringing over some of the ugliest product imaginable. Remember the F10? As hard as I try to blot that rolling aberration from my memory, it comes back. So the name change to Nissan made sense, and happened right as they started bringing over good-looking product (like the Maxima that will be featured in this series). They made a pretty clean break.
  • Flowerplough Liability - Autonomous vehicles must be programmed to make life-ending decisions, and who wants to risk that? Hit the moose or dive into the steep grassy ditch? Ram the sudden pile up that is occurring mere feet in front of the bumper or scan the oncoming lane and swing left? Ram the rogue machine that suddenly swung into my lane, head on, or hop up onto the sidewalk and maybe bump a pedestrian? With no driver involved, Ford/Volkswagen or GM or whomever will bear full responsibility and, in America, be ambulance-chaser sued into bankruptcy and extinction in well under a decade. Or maybe the yuge corporations will get special, good-faith, immunity laws, nation-wide? Yeah, that's the ticket.
  • FreedMike It's not that consumers wouldn't want this tech in theory - I think they would. Honestly, the idea of a car that can take over the truly tedious driving stuff that drives me bonkers - like sitting in traffic - appeals to me. But there's no way I'd put my property and my life in the hands of tech that's clearly not ready for prime time, and neither would the majority of other drivers. If they want this tech to sell, they need to get it right.
  • TitaniumZ Of course they are starting to "sour" on the idea. That's what happens when cars start to drive better than people. Humanpilots mostly suck and make bad decisions.