Subaru

Perhaps the biggest name in rally racing, Subaru has earned a reputation for building long-lasting, fun to drive cars. Like BMW, Subaru has its roots in aviation - building planes for Japan in World War II. After the war, the company turned its attention to automobiles and in 1954 the Subaru 1500 (also known as the P-1) was introduced. Over the years Subaru produced such notable models as the Legacy, the Impreza and the Forester.

Junkyard Find: 1990 Subaru Justy 4WD GL

The General began selling the Suzuki Cultus hatchback with Chevrolet Sprint badges here starting in the 1985 model year, with the later versions becoming the Geo/ Chevrolet Metro. Even though gasoline prices had crashed during the middle 1980s, the three-cylinder Sprint sold well enough that Subaru decided to bring their tiny three-cylinder car to our shores. This was the Justy, and I’ve found this ’90 in a self-service yard in Subaru-crazed Denver.

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Subaru Seemingly Ghosts WRX STI on Consumer Web Sites

In the wake of the news that Subaru is killing the WRX STI going forward, it appears that the STI is already dead on the company’s U.S. and Canadian consumer Web sites.

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Talking Gas Prices and More on the Second TTAC Podcast

Hi there! Remember that podcast we did a few weeks back? Well, we’re back with more.

There’s also more to come.

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Subaru Says No WRX STI, Suggests Electric Model

When Subaru announced the latest WRX sedan, it was made perfectly clear that it would arrive without the high-performance STI variant metaphorically in tow. After attempting to push performance versions of the Impreza sedan into becoming their own thing for years, the 2022 model year saw the WRX jumping onto the Subaru Global Platform. This resulted in a more mainstream vehicle we assumed would need additional time in the relevant skunkworks garage before it could reemerge as the aggressive, rally-inspired, no-nonsense WRX STI.

But Subaru is now saying that there won’t be an STI for this generation. According to the manufacturer, “future sports and performance cars should evolve to meet the needs of the changing marketplace and the regulations and requirements for greenhouse gasses (GHG), zero emissions vehicles (ZEV), and Corporate Average Fuel Economy (CAFE).”

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Subaru WRX Wagon Returns Elsewhere With CVT

Subaru hasn’t sold the WRX as a wagon since 2015. While fans have been clamoring for its return ever since, the automaker’s willingness to play along hasn’t gotten much further than its Viziv concept vehicles.

But that doesn’t mean other markets have to do without. The manufacturer is currently prepping the 2022 WRX Sportwagon for the Australian market. Though it’s difficult to be broken up about it being trapped in the land down under, considering it’s going to be offered exclusively with a continuously variable transmission (CVT).

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Junkyard Find: 1996 Subaru SVX

One great thing about living in Colorado, where new residents are issued a dog and a Subaru when they arrive, is that I can find examples of just about every Subaru model sold here since the late 1970s in the local car graveyards. That means that I have plenty of opportunities to observe the gloriously weird SVX, once its street days are finished.

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Subaru Solterra In the Flesh

We’ve already covered the Subaru Solterra EV, so I don’t have much to add.

Instead, you can enjoy two poorly-lit pics from the 2021 Los Angeles Auto Show.

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Buy/Drive/Burn: Hot Japanese Sport Compacts From 2009

On a recent Buy/Drive/Burn that featured some alternative Japanese compacts from 2008, frequent commenter theflyersfan suggested a second look at the same three cars, but in hotter variants. Today’s the day, and it’s 2009.

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Buy/Drive/Burn: Alternative Japanese Compacts From 2008

In our last edition of Buy/Drive/Burn, we considered the Mazda Protegé, Mitsubishi Mirage, and Subaru Impreza sedans from 1998. Most of you preferred the Protegé as your Buy of the three. Today we fast forward to the same offerings in 2008, and see if things shake out differently.

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Toyota Proudly Announces 2022 GR86 Will Be Slightly Cheaper Than Subaru BRZ

Toyota has announced pricing for the 2022 GR86, with the Hachiroku receiving an MSRP of $27,700 before destination. That’s $295 cheaper than the nearly identical Subaru BRZ. Though, when you’re effectively building a sports coupe that has a literal clone of itself on sale across the street, every tiny advantage suddenly becomes relevant.

While a couple of hundred bucks aren’t likely to sway someone holding any amount of brand loyalty, it could become the deciding factor for interested parties who see the Toyobaru Twins as otherwise identical. The problem is that they actually do have distinctive personalities, despite still being overwhelmingly similar at their core, and the price difference shrinks even more once you accounted for each manufacturer’s delivery fees.

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Buy/Drive/Burn: Alternative Japanese Compacts From 1998

Our last two Buy/Drive/Burn entries covered the 1998 and 2008 versions of three mainstream Japanese compact sedans: Civic, Corolla, and Sentra. Today we look at the alternative offerings in 1998 from Mazda, Mitsubishi, and Subaru.

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Junkyard Find: 1999 Subaru Legacy Outback Limited Wagon
It feels like the Subaru Outback has existed in wagon-only form forever, but you could get a new Outback sedan until 2004. In fact, the Outback name was once used by Subaru USA for outdoorsy option packages on both the Legacy and (from 1995 through 2000) the Impreza. If you want to go back down the branches of the Subaru family tree to find the current Outback‘s direct ancestor, you’ll come to something like today’s Junkyard Find: a second-generation Legacy station wagon with the Outback package, found in a Silicon Valley self-serve yard in June.
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Opinion: Subaru is Doing Everything Just About Right

Tim asked the other day if I might work up an opinion piece on the current state of Subaru. “Sure,” I said, and immediately felt salty. In mind were many criticisms on how the smallish automaker is doing things currently. After that initial salty reaction, I got to thinking about Subaru’s current offerings and recent trajectory more critically. And I realized they’re doing most everything just as they should.

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2020 Subaru WRX STI Review - Aging Yet Still Fun

Most people slow down a bit, in terms of being the life of the party, as they approach their dotage. Others keep rocking straight into the retirement home.

Count the Subaru WRX STI among that latter group.

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2021 Subaru Crosstrek Limited Review - New Engine, Fresh Face, Familiar Utility

The 2021 Subaru Crosstrek isn’t changed much, and that’s almost certainly a good thing for Subie.

After all, the Crosstrek, like other Subaru products, is popular with the brand faithful because of its utility abilities. So it behooves Subaru not to screw with it too much.

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Junkyard Find: 1987 Subaru GL-10 Turbo 4WD Wagon

By the second half of the 1980s, Subaru had moved beyond being known only for tiny, hilarious econoboxes. While American Subaru shoppers could still get front-wheel-drive cheapmobiles at that time, the same showrooms also offered futuristic-looking s ports cars and four-wheel-drive family wagons loaded with luxury features. Today’s Junkyard Find is the swankiest Subaru wagon money could buy in 1987 North America: a GL-10 4WD Turbo, found in a Denver car graveyard last summer.

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Chip Shortage: Subaru Shutting Down SIA Through April

Today’s update on the global semiconductor shortage involves Subaru, which recently announced that it would be suspending production at its plant in Indiana. Lafayette’s Subaru of Indiana Automotive (SIA) will be idled through the end of April while the automaker waits for suppliers to catch up. It’s a situation we’ve seen numerous manufacturers forced into this year, with Ford arguably being the most relevant for the North American market.

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2020 Subaru Outback Onyx XT Edition - Keeping the Wagon Flame Going

Subaru’s Outback has long been a standard-bearer for wagons. The addition of the Onyx Edition XT trim level for 2020 won’t change that.

Really, that’s the big news, and I don’t mean that sarcastically. While minor trim-level additions and changes sometimes seem so minor as to not be worth a review, this one is.

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Toyota Shows GR 86 With More Power, Subaru Vows Aftermarket Parts for BRZ

When the 2022 Subaru BRZ debuted last year, our general impression was that the second-generation coupe didn’t appear all that different from the original. While excellent news for those seeking a well-balanced, lightweight sports car that can be driven aggressively on public roads or serve as a solid foundation for any number of track-focused build projects, the manufacturer decided against throwing out curveballs. The car’s purpose remains unchanged, it’s just been remade into a better version of itself. But the BRZ’s fraternal twin, the Toyota GR 86, had a few more weeks in development with President Akio Toyoda rumored to have been pushing for modifications that would help differentiate the two models — much like the automaker did with the similarly related Toyota Supra and BMW Z4.

While limited to the same hardware as the Subaru, Toyota is claiming the new GR 86 makes a tad more horsepower and is hinting it could be the more serious sporting machine. Both of those claims remain unverified and, if the duo is anything like their first-generation, deciding which is the faster 2+2 car will have almost everything to do with which rubber is on the wheels and who’s been placed into the driver’s seat. But the pilot will have an alleged advantage of 4 horsepower in the 86, forcing the BRZ to bring in Subaru Tecnica International (STI) aboard to offer some enhancements of its own.

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Junkyard Find: 2002 Subaru Impreza 2.5 RS Sedan
The Subaru Impreza has been with us since the 1993 model year, and you’ll still see plenty of the first-generation Impreza Outback wagons on the streets (and in the junkyards) of Colorado. All US-market Subarus got all-wheel-drive starting in the 1997 model year, so the company’s American marketers had to show a distinction between the outdoorsy/nature-loving image of the Impreza Outbacks and the rally-inspired image of the other Imprezas when the second-generation cars appeared here for 2001. Here’s a hard-to-find early-second-gen Impreza 2.5 RS sedan, showing off its WRX-like styling in a Denver self-serve yard.
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Buy/Drive/Burn: Affordable Subcompact Crossovers in 2021, Round Three

After we covered American and Japanese trios of $25,000 subcompact crossovers, round three means it’s time for the Korean offerings. But there are only two Korean brands in North America, so today we cover both of their entries and another from Japan.

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Rare Rides: A 1990 Subaru Legacy Wagon, Sold Back to Subaru

Today’s Rare Ride is an example of utmost care and maintenance. It’s a 31-year-old wagon which was driven and kept in showroom condition over more than 200,000 miles.

This particular wagon was unique enough that Subaru purchased it for their collection.

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2022 Subaru BRZ Makes Evolutionary Changes, Gets a Power Bump

The new 2022 Subaru BRZ is here, and it’s …. not all that different.

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Subaru BRZ Launch Date Revealed

We’ve already reported that a new Subaru BRZ is on the way. Now we have a date for the unveil.

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Subaru Forester Expands Engine Options — in Japan

Subaru is adding a 1.8-liter turbocharged four-cylinder to the Forester. Great news if you were verklempt over the discontinuation of the 250-horsepower turbo-four after 2019.

And if you live in Japan.

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Subaru Sports Coupe Continues: Next Subaru BRZ Spied

The Subaru BRZ, which shares its bones with the Toyota 86, is a delightful and affordable little sports coupe. It’s also a bit long in the tooth. Never fear, as a 2022 model is on the way.

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Glass Half Full: Subaru's Halfhearted Sales Celebration in a Time of COVID

It hasn’t been a normal year, and all the plans you and I and even Subaru had for 2020 have more or less fallen flat. This year will not see the Japanese automaker grow its volume over 2019 levels. Targets set in the Before Times will not be met.

So why worry? Celebrate what you got.

That’s what Subaru did after tabulating its August sales tally, noting that the figure — representing a year-over-year loss of 17 percent — was actually its best showing so far this year. And once again, Subaru brass north of the border didn’t have to pretend.

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Subaru Posts Lopsided North American Sales

Apparently not quite done with monthly sales reporting, Subaru produced two very different tallies for its U.S. and Canadian arms in July. Known for being able to build just as many vehicles as it can sell, the automaker habitually carries one of the slimmest inventories in the industry — and the pandemic didn’t help things on that front.

Domestic factories have been up and running since May, lessening the strain on both dealers and sales sheets, but normalcy remains out of reach for certain industry players. And that group includes Subaru. In the U.S., volume was down nearly 20 percent last month, but north of the border it was an entirely different story.

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Rare Rides: The 1994 Subaru Vivio - Microscopic Convertible Fun for Four

Would you enjoy piloting a tiny car that combines sultry coupe styling with t-tops, a powered metal convertible roof, and room for four real adult-sized humans?

Look no further than the Subaru Vivio.

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Where Your Author Sells a Subaru During a Pandemic (Part II)

Today brings Part II of my 2012 Subaru Outback’s sales and ownership story, as the green all-terrain wagon recently pulled from the driveway for good. If for some reason you didn’t read Part I, find it here.

Now we press on with the vulgar topic of money.

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Where Your Author Sells a Subaru During a Pandemic (Part I)

I last gave an update on the vehicles which occupy my drive back in February. At the time, the Volkswagen’s roof rattle issues had (finally) been corrected and I was all ready for a quick sale of my Subaru Outback. But said quick sale was interrupted by a few different issues, both local and global.

Uncertain Times for car sales, eh?

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Subaru USA CEO Tom Doll Gets Specific About COVID and Post-COVID U.S. Sales Goals

After a streak of 11 consecutive years of U.S. sales growth for Subaru, a period in which the brand doubled its market share to 4.1 percent, “We’ll start a new streak next year,” the brand’s U.S. CEO Tom Doll says of 2020.

At any other point in history, the declines reported by Subaru over the last few months would be calamitous. Yet Subaru’s year-over-year losses in 2020, a year torn to shreds by COVID-19, have not been as severe as anticipated. Moreover, bright spots have been more numerous than expected.

The company, as a result, is now planning for 2020 to end as the brand’s sixth-best on record.

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2019 Subaru Forester Touring Review - Slow, Safe, and Steady

Subaru has a dual reputation. Car people know it as the company that gives us WRX and STi (and a good chunk of the BRZ/Toyota FT 86 partnership), while the rest of the world thinks of the brand as one that puts out a lot of wagon-esque crossovers that appeal to granola types, academics, and families that prioritize safety but aren’t in a Volvo tax bracket.

The Forester Touring definitely fits in to that latter stereotype. And that’s not a pejorative – it’s okay to embrace what one does best.

For the Forester, that means serving as a solid if not spectacular commuting wagon that’s road-trip ready.

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Junkyard Find: 2001 Subaru Legacy Outback VDC Wagon
The Outback version of the third generation of the Subaru Legacy wagon, built for the 2000-2004 model years, was the one that really nailed down the Outback as the Denver motor vehicle.These things are so commonplace in Denver car graveyards that I don’t even notice them (unless I’m looking for bits for my own ’04 Outback), but today’s Junkyard Find is a top-trim-level VDC with every imaginable option, on top of its standard six-cylinder engine plus McIntosh audio system, and well worth documenting.
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Junkyard Find: 2005 Saab 9-2X Linear
Weird examples of badge engineering! Who doesn’t love them? Bad people, that’s who, and so I do my best to find such vehicles while I’m exploring car graveyards. The badge-engineering world includes Isuzus badged as Hondas, Hondas badged as Isuzus, Mitsubishis badged as Dodges, Dodges badged as Mitsubishis, Chevrolets badged as Saabs, and — of course — Subarus badged as Saabs. Here’s an example of the notorious Saabaru, found in the Subiest region of the United States: Denver, Colorado.
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Where Your Author Seeks a Green Wagon Replacement

TTAC’s a great place to share car search stories (particularly for used cars), and I’ve taken advantage of this soapbox on a couple of distinct occasions when looking to replace one of my close personal rides with something else. I’ve gathered you all here today because that time has come once again.

The Subaru Outback is going to glide off into the fall sunset, and soon.

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Dogs Go to Work As the Subaru Crosstrek Seemingly Passes Its Peak

Spend a few minutes talking to a normal, regular person, and they’ll probably reveal very little knowledge of a vehicle’s mechanics or specs while boasting plenty of knowledge of a brand’s (or vehicle’s) marketing efforts and media coverage.

The general consensus, at least according to your author’s mother, is that dogs help sell cars. Full stop. At the very least, they sprinkle a helping of feel-good fairy dust over a brand, leaving a positive impression of the company in the minds of viewers. Audience manipulation is the sole purpose of advertising.

As Subaru walks away from its most recent sales month with yet another healthy volume increase, however, one model seems to have run out of momentum. It remains to be seen if a heaping helping of dogs can turn it around.

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Rare Rides: A Subaru XT Turbo 4WD From 1985

Subaru started its first full decade in North America in the Seventies, where it sold the microscopic rear-engined 360. By the Eighties the company had found its niche among crunchy granola types and professors with four-wheel drive wagons like the GL. But Subaru wanted more; specifically customers with more money. Enter the XT.

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QOTD: Most Overpriced Non-luxury Vehicle of the 1990s?

For the past couple of weeks, Wednesday’s QOTD posts have asked a simple question: What was the most overpriced non-luxury vehicle of a given period of time? The first inquiry dealt only with 2019 vehicles, and last week we covered the 2000s — where I picked on the overpriced, retro Ford Thunderbird. Many of you thought I was wrong (I wasn’t). Today, we’ll head back to the decade we all like to discuss — the one that’s popular right now with youths.

It is, of course, the 1990s. I’m already wearing my blazer and shoulder pads.

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Where Your Author Sells an Infiniti Quickly, Then Starts a Search

Recently, I’ve shared musings about selling my old Infiniti, as well as the coupe or sedan options pegged to replace it. You readers had your helpful hearts in the right place, with funny suggestions of Challenger, Charger, and Mustang. A couple of weeks have elapsed since then, and there have been developments. Let’s chat.

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2019 Subaru Ascent Premier Review - In a Big Country

Approaching my Ascent tester behind a not-so-local dealer, I felt a presence. Like a pre-war bank, this thing was solid, monolithic, immovable, looming over all of humanity and granting entry to only a choice few. Given the profit Subaru’s going to make off these things, it’s not an inaccurate comparison.

The last Subaru I drove was an Impreza. Not a WRX or its hotter sister, but a stock Impreza sedan. You don’t see many of them. Before that, it was a Crosstrek. Or was it a Forester? No matter, really. Before that, it was a friend’s short-lived SVX, some 16 or so years ago.

Compared to those compact rides, the midsize Ascent crossover is like the HMS Dreadnought moored alongside a torpedo boat, and that’s exactly what Americans — or what Subaru thinks Americans — want. Thankfully, having found myself behind the wheel of a great number of crossovers of late, the Ascent at least held some quirks to set itself apart.

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2019 Subaru Ascent Limited Review - Quirks & Quarks

Subaru landed on these shores with a raft of cars and totally-not-trucks (thanks, Chicken Tax) that were certainly capable when shown a rough road but were, in a word, quirky. Since then, the Pleiades brand has filtered out some of its weirdness in an attempt to capture more customers but – as we will learn – still marches to the beat of its own drummer … or at least to the beat of a flat-four.

What’s changed since our first drive of the Ascent eight and a half months ago? Anything? Did the big Subie acquit itself well during the Polar Vortex? Does our Associate Editor wear army boots?

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Junkyard Find: 1978 Subaru DL Sedan

Living in Colorado, I see so many discarded Subarus during my junkyard explorations that it takes a very unusual one to make me reach for my camera. An SVX might do it (though not always), or maybe a BRAT (again, not always), or perhaps a Subaru with Saab badges. A really early Subaru, from the Malaise Era days when few Americans took the brand seriously — I think that’s always worth shooting.

Here’s a first-generation Leone that I had to go all the way to Northern California to find.

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Running on Empty? Subaru Recalls 229,000 Legacy, Outback Models Over Gauge Issue

Subaru is recalling nearly 229,000 late-model vehicles over an issue that could result in vehicles unexpectedly stalling. While this is a very different issue from October’s recall notice, which dealt with roughly 400,000 vehicles globally, both could leave you stranded on the side of the road.

The new recall involves software gremlins inside the 2018 Outback and Legacy. According to the NHTSA’s report, the low-fuel warning light may not issue a warning at the appropriate fuel level. Likewise, the anticipated range may overestimate the number of miles you have left before needing to refuel. This could elevate the risk of a crash in certain situations, but the most likely outcome is the vehicle sputtering before you’ve had the chance to gas up.

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Ace of Base: 2019 Subaru Forester

Until this model year, the Subaru Forester was a homely-looking beast, eminently practical but always looking like that kid in grade school whose slacks were too short. With its narrow body and tip-toe stance, the old Forester had the appearance of its pants cuffs stopping well above its ankles.

Subaru has fixed this for 2019, creating a crossover that doesn’t appear as if it’s about to get stuffed into a locker. The price has been kept at bay, too.

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Beast From the Far East: Subaru Teases a Hotter WRX STI You Can't Have

Monday brought an ever-increasing barrage of Facebook and Twitter posts on the importance of voting from your obnoxious friends and family, but it also brought us this interesting tidbit from Japan.

The TC 380, which sounds like the name of a Brazilian pocket pistol, is actually a Subaru — one you won’t be able to find in American dealerships, apparently, but one you could probably build yourself.

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As Troubles At Home Hit Subaru's Bottom Line, Americans Do Their Duty and Hand the Brand Another Record

Subaru reported an operating loss in its most recent fiscal quarter, with recalls and regulatory scandals in its home market dragging the company into the red. The company said it lost $22 million in the quarter ending September 30th, a departure from last year’s $816.3 million operating profit. Meanwhile, global volume fell 6 percent.

In the company’s largest market — the United States — it was an entirely different scenario, with American buyers conspiring to give the brand its 83rd consecutive year-over-year sales increase. A record for October, too, but that’s sort of a given. Very nice of those buyers, but the credit really belongs to the Ascent crossover.

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Fragile Valve Springs Leads to Global Toyota-Subaru Recall

The defunct Scion brand isn’t done making headlines, it seems. The rear-drive FR-S 2+2 sport coupe is among a number of vehicles — mainly Subarus — recalled over valve springs that could break, leading to serious engine damage.

In total, some 400,000 vehicles built between 2012 and 2013 are included in the recall; among them, Subaru BRZs, Foresters, and Imprezas. The Japanese-market Toyota 86 and North American-market Scion FR-S, twins of the BRZ, feature the same 2.0-liter four-cylinder.

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The Subaru Ascent Is Doing Just What Subaru Expected: Cannibalizing

Operating in a higher price spectrum and with Subaru’s typically tight grip on the incentive account, there’s no telling what the new Ascent is doing for Subaru’s bottom line. But as Subaru conservatively predicted, the Ascent isn’t generating much in the way of greater sales activity inside Subaru showrooms.

Instead, the Ascent is growing Subaru’s volume by the leanest of margins, in part because it’s by no means a segment leader in sales; partly because nearly all of Subaru’s other models are suffering significant sales slowdowns.

Fortunately for Subaru, the Ascent is now selling at the approximate pace Subaru had forecasted. But it appears to be doing so at the expense of other Subarus.

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Buy/Drive/Burn: Economical All-purpose Hatchbacks From 2010

Three hatchbacks from 2010 (we might call them crossovers today), all of them about to disappear for various reasons. All three promise utility for their owners, and all provide four driven wheels. Thinking with your 2010 hat, which one do you take home?

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Subaru Manages to Buck An Industry-wide Trend in September

U.S. auto sales took a roughly 7 percent year-over-year dive in September, pulling the market’s year-to-date sales total further in the red. The industry-wide sales gain seen in the first half of the year is gone.

At Subaru, however, good timing and the continued popularity of a certain model kept the automaker from joining the ranks of its rivals (a group that does not include a beaming Fiat Chrysler). The automaker somehow managed to pull off a win in a dismal month, and it’s still up on a year-to-date basis, despite having so many minuses on its sales ledger.

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Rare Rides: Justy a Little Subaru, From 1990

Just two Subaru models have graced these Rare Rides pages in times past. The first was a very beige Desert Fox edition of the midsize GL wagon, and the second was a clean example of the very first car Subaru ever offered in the United States: the tiny 360.

Today we combine the characteristics of both of these prior Rare Rides and take a look at an Eighties hatchback, one which represented the smallest North American offering of the time. It’ll Justy take a moment (ugh).

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Buy/Drive/Burn: Forgotten Japanese Compacts From 1988

They’ve got two doors, sporty intentions, and names people forgot long ago. Today we cover three oddball offerings from the latter part of the 1980s.

Will you take home the Nissan, the Mitsubishi, or the Subaru?

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2019 Subaru BRZ's 'Series.Gray' Treatment Could Lead to Dozens of New Sales

Outside of the addition of extra horsepower, it doesn’t seem like anything’s capable of turning the Subaru BRZ and its Toyota 86 twin into sales powerhouses. Even the power hypothesis is debatable.

Instead, the two rear-drive 2+2s soldier on into 2019 with minor equipment changes, plus the addition of an annoyingly-named Series.Gray variant for the BRZ. Like past special editions, there’s a strict limit on the number available. That’s not a problem, as there seems to be a strict limit on the number of BRZ or 86 models anyone’s willing to buy.

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Because Subaru Can't Turn Back Time, Some Owners Stand to Gain a New Ascent

A recall serious enough to necessitate the replacement of a car is rare, but Subaru should be glad it caught the problem before more faulty vehicles left the factory.

Over the course of eight days in July, 293 Ascents from the 2019 model year made it off the assembly line while potentially missing a full complement of welds — hardly something the automaker can just go back and touch up.

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So Much Winning: Even With Cars Tanking, Subaru Hits Another Record

We’ve seen this kind of meteoric rise before, so it’s our duty to tell Subaru to “just say no” to drugs. Let’s not have this end in heartbreak for all the fans.

With that important announcement out of the way, it’s time to toss around some numbers — which, at Subaru of America, are quite positive. Despite an industry that sank over 3 percent overall, and with one less selling day than July 2017, last month was the brand’s best July in history, which followed its best June, and May, and… you get the picture. The first half of 2018 was Subaru’s best sales half to date.

Helping the brand achieve a 6.7 percent year-over-year sales increase was the arrival of Subaru’s largest vehicle to date. Go figure, Americans seem to like it.

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Junkyard Find: 1986 Subaru GL 4WD Wagon

Living in Colorado (as I do) and spending a lot of time in junkyards ( as I do), I see discarded Subarus. Lots of discarded Subarus, in fact, so many that I only notice the more interesting ones — say, an XT Turbo or a really ancient wagon out of a novelty song.

Today’s Junkyard Find isn’t particularly noteworthy by those standards, but it seems to embody so many Denver Subaru stereotypes that I decided to photograph it. High mileage, high final owner, and high levels of oxidation, all here at a mile-high junkyard.

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New Import Duties Could Body Slam Subaru

Subaru is a once-tiny manufacturer that grew in leaps and bounds thanks to high demand from the United States. The automaker is the eighth best-selling brand in the region, despite being a scrappy upstart, and has managed multiply its volume many since the 1990s. But, like any business loaded into a cannon with the word “success” emblazoned on the side, it can’t continue streaming through the clouds indefinitely without encountering some turbulence.

Subaru may be in for troubled times.

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Buy/Drive/Burn: CUVs That Circumvented Success in 2007

Today’s Buy/Drive/Burn trio of unfortunate crossovers was concocted by commenter JohnTaurus. From a time early in the development of the midsize three-row crossover, none of today’s competitors really worked from a sales perspective.

Three unfortunate entries from three different marques. Which one goes home with you?

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Subaru Crosstrek Prices Rise Just a Tad for 2019 (As Sales Leave Earth's Atmosphere)

In a repeat of last year, Subaru of America plans to inflate the price of its 2019 Crosstrek models by a dollar figure that’s small and manageable. Wouldn’t want those buyers to feel used, and with good reason. As the automaker rolls out MSRPs for next year’s physically unchanged models, it’s enjoying record sales for the lifted all-wheel-drive [s]hatchback[/s] crossover.

By placing its Impreza five-door hatch in the time machine and pressing the “AMC Eagle” button, Subaru turned what many first saw as just an interesting alternative and turned it into a juggernaut. Colourful pie charts await.

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  • Sgeffe Bronco looks with JLR “reliability!”What’s not to like?!
  • FreedMike Back in the '70s, the one thing keeping consumers from buying more Datsuns was styling - these guys were bringing over some of the ugliest product imaginable. Remember the F10? As hard as I try to blot that rolling aberration from my memory, it comes back. So the name change to Nissan made sense, and happened right as they started bringing over good-looking product (like the Maxima that will be featured in this series). They made a pretty clean break.
  • Flowerplough Liability - Autonomous vehicles must be programmed to make life-ending decisions, and who wants to risk that? Hit the moose or dive into the steep grassy ditch? Ram the sudden pile up that is occurring mere feet in front of the bumper or scan the oncoming lane and swing left? Ram the rogue machine that suddenly swung into my lane, head on, or hop up onto the sidewalk and maybe bump a pedestrian? With no driver involved, Ford/Volkswagen or GM or whomever will bear full responsibility and, in America, be ambulance-chaser sued into bankruptcy and extinction in well under a decade. Or maybe the yuge corporations will get special, good-faith, immunity laws, nation-wide? Yeah, that's the ticket.
  • FreedMike It's not that consumers wouldn't want this tech in theory - I think they would. Honestly, the idea of a car that can take over the truly tedious driving stuff that drives me bonkers - like sitting in traffic - appeals to me. But there's no way I'd put my property and my life in the hands of tech that's clearly not ready for prime time, and neither would the majority of other drivers. If they want this tech to sell, they need to get it right.
  • TitaniumZ Of course they are starting to "sour" on the idea. That's what happens when cars start to drive better than people. Humanpilots mostly suck and make bad decisions.