I often joke that not only are we all destined to buy a crossover in the near future, we’ll one day become crossovers. Oh, how the TTAC guys laugh…

Still, it’s hard to avoid the crossovers-are-replacing-cars narrative, as it isn’t some far-out theory — it’s a cold, hard reality. Crossover and SUV market share grows each year as buyers abandon traditional passenger cars in favor of a vehicle that does everything at least marginally.

That said, not every model faces the same rate of abandonment. Certain cars — through a hazy combination of performance, value, nameplate recognition, and other, more nebulous factors — haven’t yet been dropped off on the front steps of the orphanage by their once-loving guardians.

Let’s take a look at some surprisingly healthy performers in the non-premium, non-sports car class. Cars that aren’t declining in popularity, as this analysis isn’t about overall volume. Guess what? None of these vehicles are the Toyota Camry or Honda Accord, two models currently locked in a battle for midsize sedan supremacy (and worthy of their own singular coverage).

Hard to believe, we know, but there’s loyalty and desire to be found elsewhere.

Subaru says it will invest $140 million into its production facility in Lafayette, Indiana, to ensure assembly of the 2019 Ascent goes off without a hitch. The cash will go toward helping the automaker meet the growing demand for SUVs in North America and provide 200 additional jobs for the region.

Subaru of Indiana Automotive (SIA) currently produces the Impreza, Legacy, and Outback. But it’s scheduled to add the Ascent early next year. The investment covers a factory expansion, new equipment, and tooling to support higher production volume.

Subaru went heavy on the family values motif as it rolled out the 2019 Subaru Ascent three-row crossover at the 2017 Los Angeles Auto Show.

The company used models portraying a happy family to show off the Ascent, only with a twist – this fictional family, called the Barkleys, is of the canine variety. Sure, there were actors portraying a happy human family, too, but Subaru was using only dog puns in its presentation.

At this year’s L.A. Auto Show, Subaru will introduce the Ascent, a seven-passenger crossover that the brand is calling the “biggest yet” and “family-sized.” In a market awash with three-row machines, Subaru is one of the few brands not peddling a vehicle that will seat a shift of hockey players plus their driver.

Until then, let’s toss one of Subaru’s current nameplates, the Forester, under our Ace of Base microscope.

In an effort to reduce emissions, Subaru is putting everything on the table in terms of its performance-focused WRX STI.

Keeping in mind your humble author is directly translating an interview given to a Dutch website (an activity which requires all of his brainpower), it seems there’s more than a passing chance that the next WRX STI will deploy some sort of hybrid technology in a bid to maintain its performance creds.

Subaru has talked about re-adding a large-ish machine to its lineup for the better part of a year, starting with a concept at this year’s NYIAS and culminating in a Twitter tweet announcing the model’s debut in L.A. on November 28th.

The name “Ascent” is apropos, accurately describing Subaru’s sales fortunes here in America. Having recorded a half-percent increase in year-over-year sales in October, Subaru can lay claim to 71 consecutive months of yearly month-over-month growth.

Look, I’ll take this opportunity and cop to the fact I spent entirely too much money on aftermarket stereo systems when I was a kid. There is a very good chance, actually, that most of my systems were worth many multiples of the car in which they were installed.

This is why I applaud manufacturers who offer oontz-oontz-oontz levels of tunes as factory options. Subaru did just this on their 2015 WRX and WRX STI. However, it would seem that teenage Matthew was not the only one to haphazardly install speaker wiring, as the Exploding Galaxy has recalled 9,178 Rexys for a fire risk in the factory subwoofer.

Japan appears to be having a problem with its quality control. Nissan Group is conducting updated inspection procedures after details emerged that it allowed uncertified employees to conduct final vehicle checks. However, the Japanese government continues to find issues with the automaker’s practices, forcing it to temporarily suspend new vehicle registrations.

Early reports from an external investigation commissioned by Nissan suggest the certification problem may have begun in 1979.

Subaru faces a similar plight. With Nissan’s inspection issue looming larger than anticipated, Subaru has admitted to following improper procedures for its domestic products. On Friday, the carmaker said final inspections at its main plant have occasionally been handled by employees not listed as certified technicians. The problem has persisted for more than 30 years, according to the manufacturer.

After some light teasing, Subaru unveiled the Viziv Performance Concept in its entirety at the Tokyo Motor Show — showing what is very likely to the next incarnation of the WRX. While that’s not a guarantee, the Viziv’s symmetrical all-wheel-drive, boxer engine, squared taillights, hood scoop, and overall shape appears to be an obvious evolution of the brand’s beloved performance model.

Enthusiasts are likely to be pleased, too. While it was never gorgeous, the WRX has enjoyed ho-hum styling since 2008. Things took a turn for the better after a mid-cycle facelift in late 2009, but even the current generation lacks some of the character of those earlier examples. On the upside, Subaru continued to refine what was essentially a budget automobile with highly desirable driving dynamics.

But if the next WRX can maintain the Viziv’s more extravagant styling cues while also holding onto improved interior quality and performance, well, then this is all very exciting.

The company formerly known as Fuji Heavy Industries is again investing in its safety-related R&D, creating additions to its Bifuka Proving Grounds in Japan. Bifuka is fun to say.

Dubbed the “Advanced Driver Assist Technologies Tracks,” the newest testing sites are said to have been built with the express purpose of developing advanced driver aids. If all of this sounds like future planning for testing autonomous driving solutions, you’re probably not too far off.

Subaru is presently in the midst of a sales boom. As Tim Cain pointed out last week in his Subaru Question of the Day, the company has found fairly recent success selling what are essentially three different variations of the exact same all-wheel drive crossover formula. Customers just go into the dealer and say whether they’d like the extra small, small, or medium-sized version. But long before today’s crossovers, and even the quirky Leone and XT which preceded them, there was Subaru’s genesis.

And the little white Kei car you see before you is the very genesis of which we speak.

If I were opening a performance driving school tomorrow and needed to strike a deal with an OEM for a supply of cars, the Toyota 86/Subaru BRZ would be on that list.

To be sure, plenty of other production cars are well-suited to the purpose of instructing students. Last time I went through a track school, the company used BMWs (3 Series, if memory serves, but the 2 Series is also good). The Mazda Miata and its related cousin, the Fiat 124 Spider, would also serve as good choices. I could probably, without much effort, pick a whole bunch of cars from the current market, utilizing all types of drivetrains and transmissions, that would be great for novice track drivers to get their feet wet with.

In September 2017, Subaru reported the company’s 70th consecutive year-over-year U.S. sales increase. That’s nearly six complete years of steadily improving U.S. sales volume.

Think of it this way: 2013 was a huge year for Subaru of America as sales had risen 59 percent over the span of just two years. But in 2013, Subaru sold 424,683 over the course of the entire calendar year. In 2017, that’s a total Subaru blasted past in the first week of September.

But have you ever stopped to notice that Subaru is accomplishing much of its success with three remarkably similar variations of the same theme? Crosstrek, Forester, Outback. A bit of extra length there, a touch of extra height here, a smidgen of savings there, a dose of extra equipment here. This is hardly the historically obvious 3 Series to 5 Series to 7 Series lineup. The Crosstrek, Forester, and Outback are conceptually similar vehicles with overlapping price spectrums. And recently, with a huge leap in Crosstrek popularity, they’re all similarly popular, too.

You almost get the sense Subaru could squeeze an Outback “four-door coupe” in there and sell 12,000 of those each month, too.

Subaru reported in September 2017 the brand’s 70th consecutive month of year-over-year growth. The growth rate is not modest. Five years ago, Subaru had never reported more than 336,000 U.S. sales in a calendar year. Yet with one-fourth of 2017 remaining, Subaru has already reported 478,848 U.S. sales in 2017 and is on track to sell more than 650,000 vehicles by the end of the year.

Subaru is not, however, without challenges. The rate of sales improvement has not been matched by a commensurate improvement in the dealer network’s ability to service vehicles, for example.

Another issue? Subaru needs to create space for production of its next new vehicle, the three-row Ascent SUV, in Lafayette, Indiana. Subaru already builds its best seller, the Outback, in Indiana, and with the latest generation of the Impreza, the brand’s compact car joined the midsize Legacy as an Indiana-built model, as well.

For the Ascent, which Subaru confirmed is set to begin rolling out of the Indiana plant in the second-quarter of 2018, Subaru has received the necessary permits to increase production by 66 percent compared with the original joint Toyota/Subaru facility.

What does an automaker do after the company’s three-year-old midsize sedan — the only midsize sedan with standard all-wheel drive — is slightly upgraded for 2018?

It initiates a new marketing campaign. And what must that marketing campaign entail when the car is chronically unpopular and suffering from sharp sales declines in a shrinking category? It must utilize a catchy, attention-grabbing slogan.

Thus, for 2018, Subaru gives us the rebirth of a tagline: sport utility sedan.

Only this time, unlike 1998, the Legacy SUS isn’t lifted, it doesn’t wear two-tone cladding, its tires’ lettering won’t be emboldened by white font. The 2018 Subaru Legacy Sport Utility Sedan is just a Legacy.

Hoping to make a big splash at next month’s 2017 Tokyo Motor Show, Subaru will showcase two limited editions of its most-sporting models and one that will probably end up being the next-generation WRX or Legacy. Called the Subaru Viziv Performance Concept, the vehicle appears to be an abstract vision of what is arguably the company’s most famous automobile — or its more-dignified brother.

As a modern day concept car, Subaru has dubbed the machine a “semiautonomous performance concept sedan” — which could indicate a bevy of new driving aids. But, since the automaker isn’t too specific as to what those might be, we’re focusing on its shape for now.

First impressions? It’s incredibly wide-looking. So wide that you can actually see the outline of the tires, which appear to have some pretty aggressive negative camber. However, this could be an optical illusion, as a secondary photo highlights some extremely unique wheel arches. Rearward slats seem to be an aesthetic choice while little fins on the top could be indicative of something more functional. Perhaps a sensor to monitor blind spots or something in aid of aerodynamics? Your guess is as good as ours.

Through the first eight months of 2017, consumers across America have acquired 12 percent fewer new passenger cars than during the first eight months of 2016.

That’s a drop of 565,000 sales, a rate of decline that stands in stark contrast to the U.S. auto industry’s 4-percent year-over-year light truck improvement. Cars now account for just 37 percent of all auto sales, down from more than 50 percent as recently as 2012. But it’s not all doom and gloom. Some auto brands are selling more cars this year than last, and a wide variety of cars are accelerating their sales pace. Subaru, for example, has already sold 17,981 more Imprezas in 2017 than in the same period of 2016.

So we’ve compiled a list of every passenger car that’s making meaningful headway in America’s anti-car market — the cars that are selling more and more often even as many of their competitors suffer under the weight of a pro-F150, pro-RAV4, pro-Escalade ESV wave.

The list is not very long.

Subaru’s eight-month-old U.S. monthly sales record of 63,177 units, reported in December 2016, fell by the wayside as Subaru of America posted its 69th consecutive year-over-year sales increase in August 2017.

Subaru sales last month jumped 5 percent over August 2016 to 63,215 units, breaking the brand’s all-time record by a scant 38 units.

Why is Subaru’s August growth and record achievement so important? There are four key reasons.

Those of you who follow TTAC regularly and with some interest (so, 100 percent of you) are no doubt aware of a high-level used car search I’ve been conducting as of late. A rather unexpected purchase occurred this past Saturday while everyong was enjoying their long Labor Day weekend.

Come and have a look.

According to Cars.com, there are roughly 17,000 copies of the 2017 Subaru Outback on dealer lots across the United States.

That’s slightly more than one month’s supply for the Outback, a high-riding crossover of a wagon that has lately attracted an average of 15,600 U.S. sales per month.

But with a modest facelift and underskin refresh due for the 2018 model year — there are already 6,000 Outbacks in stock at Subaru dealers — Subaru needs these 2017 Outbacks to disappear before full availability of MY2018 Outbacks kills demand for the outgoing model.

So Subaru is doing what Subaru doesn’t do. You can get a deal on a 2017 Subaru Outback.

The blower motor in my WRX seemed to be getting louder by the day and, while adding an insulation panel seemed to help, I still wasn’t satisfied. The noise was intermittent, making it hard to reproduce, though a tech working at my local dealer discovered a technical service bulletin and offered to replace it while the warranty was still in effect.

So, I scheduled an appointment to drop the car off to replace the blower motor and perform a technical service bulletin to resolve my squeaky clutch pedal issues. Because they needed time to get some extra parts in, I was told I’d be given a loaner for a few days. I dropped the WRX off and expected to walk out to a base Impreza, but was pleasantly surprised to be greeted by a plush Legacy 2.5i Limited.

Global Subaru operating income rose 19 percent to $1.06 billion in the quarter ending June 30. Net income was up 4 percent to $733 million on an 11-percent revenue increase to $8.9 billion.

Why?

Subaru’s long since gone to look for America. And while U.S. auto sales keep on slowing — falling for a seventh consecutive month in July 2017, for example — Subaru’s U.S. sales keep on rising. July, in which Subaru begins the current fiscal year’s second quarter, was Subaru’s 68th consecutive year-over-year monthly increase.

The U.S. market generated six out of every ten global Subaru sales between April and June.

After the Impreza-based Subaru Outback Sport failed to catch fire with all the ignition of the Legacy-based Subaru Outback, Subaru’s approach differed only slightly when the XV Crosstrek debuted as an upsized rival for vehicles such as the Nissan Juke. Beating the Honda HR-V, Chevrolet Trax, and Jeep Renegade to the punch, the XV Crosstrek produced consistent and significant year-over-year U.S. sales growth.

From the 53,741 sold in 2013, Subaru reported a 32-percent improvement in 2014, a 25-percent gain in 2015, and a further 8-percent uptick to 95,677 in 2016.

Now that Subaru is preparing to launch the second-generation Crosstrek — the XV tag disappeared after MY2015 — it’s becoming increasingly apparent that Subaru isn’t just making hay off the Crosstrek by selling a whole bunch of Impreza-based tall hatchbacks.

Subaru also sells Crosstreks to the right people.

Maybe, we told you in early May, you’ll soon be able to get a deal on a Subaru Outback.

As new vehicle demand gradually shrinks in America, every automaker wants to grow their market share in order to maintain steady sales output. “Sure, there are fewer buyers,” the automaker says, “but we’ll grab more of them.”

Decreased demand has a tendency to increase competitiveness. Not surprisingly, Subaru anticipated the need to more dramatically increase incentives on the least-incentivized cars in America as 2017 progressed. Even an in-demand automaker such as Subaru is going to struggle when rival automakers are routinely dropping prices by more than 10 percent.

Thus, according to ALG, Subaru’s average discount per vehicle shot up 63 percent, year-over-year, in June 2017.

When Subaru launched the fifth-generation Impreza with a CVT, a collective sigh of relief was heard after enthusiasts learned it would still provide a standard five-speed manual transmission. However, it didn’t guarantee that the next incarnation of the WRX wouldn’t abandon the clutch pedal to maximize sales and minimize zero to 60 times.

After all, most people don’t purchase manual transmission vehicles anymore and the WRX already comes with a CVT. It would be easy for the automaker adopt a dual-clutch as a pricier option on sporting Subarus and leave the variable tranny in the base trim. Nobody was so worried about it that they lost sleep on the matter, but there was just enough doubt to have us all occasionally wringing our hands.

Even thought Subaru’s new Impreza is already here and riding on the company’s new global platform, an updated WRX appears to be a long way off. In fact, it might be another three years until we see an updated performance sedan from the (mostly) all-wheel-drive automaker.

While the current incarnations of the WRX and its hotter STI variant still provide balanced dynamics and remain well liked by driving enthusiasts, seven years without a significant upgrade is a long time to wait.

An extra one, that is. As Subaru prepares its second-generation Crosstrek for a trip to dealers this summer, just-released pricing shows buyers won’t have to dig much deeper into their wallet.

To get into a new Crosstrek, which adopts the stiffer Subaru Global Platform and massaged 2.0-liter Boxer four of its Impreza sibling, customers will need to pull out just one extra bill: a Benjamin. With an MSRP of $21,795 for a 2.0i base model, the 2018 Crosstrek costs just $100 more than the 2017 model. A destination and delivery charge of $915 brings the price to $22,710.

However, if you’re simply not up to the task of rowing through the new six-speed manual transmission, Subaru has a deal for you.

No auto brand in the world sells more all-wheel-drive vehicles than Subaru, says Subaru.

Autocar is reporting figures from Subaru UK that say 15 percent of the global market for all-wheel-drive vehicles is scooped up by the Subaru brand.

In Subaru’s fiscal year from April 2015 to April 2016, the automaker finished with nearly 1 million sales of all-wheel drive vehicles — 245,382 more than the next-highest-volume all-wheel-drive provider: Audi.

It’s a lot of letters, but not a lot of extra horsepower. That’s the synopsis of two limited edition performance models revealed by Subaru today.

We already knew both were on the way, and indeed the models seem well equipped to trounce the handling dynamics of their regular-production stablemates. The appearance, too. Festooned with every measure available to enhance downforce, braking, body stability, and traction, the 2018 WRX STI Type RA (“Record Attempt”) and BRZ tS are instant collector’s items for Subaru superfans.

Is there more power to be had? Are both the revamped WRX and BRZ faster than their corporate siblings? Short answer: yes, and…maybe?

Subaru of America set an all-time annual sales record in 2009.

You remember 2009, though you’d likely prefer to forget it.

The auto industry all but collapsed as the global economy went into meltdown. After total U.S. new vehicle sales volume fell to a 25-year low in 2008, sales tumbled a further 21 percent in 2009, the worst year for auto sales since 1982.

And yet Subaru of America set a sales record in 2009.

2017 is no 2009. But after surging to record levels in 2016, the U.S. auto industry’s sales volume is once again shrinking, albeit modestly. But Subaru of America president Tom Doll told Automotive News, “We certainly think we’re going to have our ninth consecutive year of record sales.”

No doubt.

“Stepping up to a midsize is basically a no-brainer for buyers at this point,” CarsDirect’s senior price analyst Alex Bernstein tells TTAC.

With demand for midsize sedans drying up, deals on aging models are warming up.

Now in its sixth model year, the 2017 Volkswagen Passat 1.8T S — the entry-level Passat — is available in June for a 36-month lease at $189 per month and $1,999 due at signing.

The 2017 Honda Accord, a new version of which is due later this year, is also available in June in basic LX trim on the same terms.

Meanwhile, the mid-grade 2017 Toyota Camry SE 2.5, set to be replaced in the coming months by an all-new model, is likewise available in June for $189 per month with $1,999 down over 36 months.

“This is about as cheap as lease deals have ever been on these midsize sedans,” Bernstein says. But it actually gets even cheaper, marginally cheaper, according to CarsDirect’s examination of 500 lease deals.

You didn’t seriously think there was a tall, be-cladded wagon that could sell like a Subaru Outback, did you?

And you didn’t think — if such a tall, be-cladded wagon did have the potential to sell as well as a Subaru Outback — that it would be a Volkswagen Golf Alltrack?

Of course you didn’t, not in this post-diesel scandal world. But as the all-conquering Subaru Outback continues to enjoy increased U.S. demand, the latest Outback alternative is already suffering a mild case of DTWS.

Not Dancing With The Stars. Don’t read so fast.

Decreased Tall Wagon Sales.

The Volkswagen Golf Alltrack’s May 2017 performance of only 1,312 sales represented a six-month low.

As Subaru continues work on a performance-spec BRZ, there has been a cautious level of optimism surrounding its development. So when Subaru USA tweeted out a massive rear spoiler and urged us to “stay tuned” for June 8th, everyone naturally assumed this was the vehicle to be on the lookout for.

Another image was released today — this time of a carbon fiber roof — referencing the same date and stirring up some controversy. That’s because, just out of focus, you can make out the blurry front end of what is assuredly a WRX. Instead of treating the world to a tweaked version of its rear-wheel-drive coupe next week, Subaru is reviving the hardcore WRX Type RA for the company’s 50th anniversary. The only way this could be any better is if it came with a hatchback option.

In a classic case of fight-or-flight response, a Milwaukee woman named Melissa Smith has just filled up her Subaru Outback and realizes there’s a man on the driver’s side about to steal her off-roading vehicle. Rather than let the thief drive off with her ride, she takes action. Immediately jumping up onto the hood, Melissa stares the criminal right in the eyes. According to an interview the victim provided to various news outlets, the thief laughed in her face and turned the wipers on, in an attempt to brush her off like mere precipitation. That didn’t work. She grabs onto the wipers for dear life. Then in two successive attempts, the would-be thief accelerates quickly and brakes, trying to shake Ms. Smith from the hood.

There have been times when Subarus were good enough.

On top of being good enough, these Subarus were equipped with all-wheel drive as standard equipment. As a result, an increasing number of people purchased these Subarus, cars which didn’t excel in very many areas but which featured the all-wheel-drive system deemed so desirable by consumers in certain regions.

To be fair, not all Subarus were sold purely on the merits of being all-wheel-drive cars that were merely good enough in other ways. Forester XTs and WRXs, for example, weren’t simply decent AWD vehicles. Setting aside its desirable AWD system, the Subaru Outback has long been a high-riding wagon in a world largely devoid of high-riding wagons. Subarus have often been blessed with impressive crash test results, as well.

But was the Subaru Impreza — not only way back in first-generation form but even in its fourth iteration from 2011-2016 — an attractive proposition if not for its AWD appeal? Sure, it was good enough, but not by much.

Yet as of the 2017 Subaru Impreza’s launch, as of the arrival of this fifth-generation Impreza, the Subaru Impreza is finally strong enough to stand on its own two feet. Albeit still with four driven wheels.

A band is only cool until everybody knows it’s cool.

Subaru, long a niche automaker with unique product offerings and limited geographic appeal, has tripled its U.S. market share over the last decade. Subaru will likely sell more than 650,000 new vehicles in the U.S. this year. The Subaru Outback and Forester are among America’s 12 most popular utility vehicles. And in a shrinking car market, U.S. sales of the Subaru Impreza — a newly launched compact for 2017 — are up 41 percent so far this year.

Subaru just dropped a new, fifth-gen Impreza 5-door in my driveway for a week-long test. It’s quite clearly the best Impreza ever: quiet, refined, solid, sufficiently powerful. The driver’s door armrest is plush. The car itself is — and we’re talking about an Impreza here — quite attractive.

The 2017 Subaru Impreza is, to be frank, normal. It doesn’t sound like a thrummy flat-four is present under the hood. The seating position doesn’t put your hips and feet on the same level. The windows have frames. There are other people driving the same car.

Has Subaru become a mainstream automaker? And if so, has some of Subaru’s appeal been lost?

Your Rare Ride today is a quite old 1981 Subaru GL wagon. It comes complete with a manual transmission, brownish paint, 4×4 drivetrain, brougham Desert Fox trim, and plaid seats. I figured you wouldn’t be too interested in seeing it.

Oh, who am I kidding? You all clicked through as soon as you saw the headline image, and you’ll be glad you did.

With the exception of Mazda and — until its Outlander PHEV finally lands on U.S. shores — Mitsubishi, Subaru remains one of very few automakers to completely eschew electrified powertrains.

Despite lacking any fully electric, plug-in hybrid or hybrid model (the unloved Crosstrek Hybrid met a quiet death last year), Subaru’s U.S. customer base continues to expand at a rapid clip, but a gas-only strategy can’t survive forever. Environmental regulations the world over insist Subaru should follow the lead of its rivals and build something without pistons.

Well, Subaru plans to. However, unlike many of its rivals, the automaker has indicated it might take a different path towards this goal.

Earlier this week, I fielded a question regarding German hot hatches. A few commenters suggested that I had made a mistake by not recommending the Subaru WRX or STi as an alternative to the Golf R and Focus RS. After all, I’d been perfectly content to recommend a Subaru as an alternative to a Volkswagen just a week before. So why not suggest an STI in place of an RS? Was it the long-dormant Euro-snob in me surfacing unexpectedly, like a Kraken slouching up from dark water to terrify the innocents on shore with its repugnant and vicious countenance? Or had I simply forgotten about the mere existence of the twin turbo compacts?

With regards to the first of these two scenarios, I can only assure the readership I’ve repented of my youthful Euro-snobbery to a degree that would make a post-Room-101 Winston Smith weep over his Victory Gin. With regards to the second scenario, I will only say this: somebody has forgotten about the WRX and STi, and that somebody is the corporate person known as Subaru of America.

Although Subaru is selling more new vehicles than ever before, particularly in North America, the automaker’s run of record profits came to end in the fiscal year ending March 31, 2017. Subaru made money, no doubt, but Subaru’s operating profit was down 27 percent compared with the prior year.

Subaru’s revenue grew 3 percent while global volume rose 11 percent to more than 1 million vehicles, according to Automotive News. That’s the kind of information that matters to investors.

As for consumers, it’s the information from Subaru CEO Yasuyuki Yoshinaga that matters most. Saying the U.S. market has peaked, Yasuyuki Yoshinaga claims, “The market environment has increasingly become tougher.” In a tougher market, Subaru’s largest market, an automaker must either give way or make way.

Subaru’s decision? “We will carefully examine the situation and will take the necessary steps to maintain our sales, including incentives,” Yoshinaga says.

You heard right. Subaru, notorious for limited supply and limited scope for deal-making, might just offer you a bit of a discount on your next Outback or Forester.

After several years of record growth, a combination of increasing costs and exchange losses forced Subaru’s operating profit to fall by 27 percent in its recently ended fiscal year. No longer Fuji Heavy Industries, and now focusing primarily on automotive product, Subaru Corporation announced its operating income had dipped to $3.69 billion in April. Net income also took a hit, falling by 35 percent to $2.54 billion.

Considering the company finally surpassed the one million annual sales mark for the first time in its history, it is surprising to see the brand faced with anything other than glowing praise. However, improved sales and continued revenue growth doesn’t tell the entire story. Subaru’s European sales declined by 2.6 percent — matching the trend in China and Japan. North America, which accounts for the majority of the brand’s sales, maintained its interest but the overall market has slowed.

“U.S. demand has peaked out,” Subaru CEO Yasuyuki Yoshinaga explained. “The market environment has increasingly become tougher. We will carefully the situation and will take the necessary steps to maintain our sales, including incentives.”

The manual transmission might be on its last legs, but you’d never know it by browsing through Subaru WRX equipment lists. A six-speed manual comes standard on all five trim levels, helping make the all-wheel-drive compact a perennial favorite among driving enthusiasts of reasonably modest means.

For 2018, the WRX and WRX STI offers more standard equipment and a face that’s cleaner — and ever so slightly meaner — than before, though one feature seems notably absent. That, of course, would be the stiffer global platform found under the new Impreza. Oh, and add “extra horsepower” to that list.

As Subaru fanboys wait for a next-generation model, at least the updated version won’t cost them much more.

Still nearly eight months away from being revealed in final production form, it’s already assumed inside Subaru HQ that the 2018 Subaru Ascent will generate the bulk of its conquests from inside the Subaru family.

Subaru expects to sell approximately 60,000 Ascents on an annual basis in the United States. But according to statements made about the long-awaited three-row Tribeca replacement by Subaru CEO Yasuyuki Yoshinaga at last month’s Geneva Motor Show, the Ascent won’t be stealing many sales of the Honda Pilot, Toyota Highlander, Ford Explorer, Chevrolet Traverse, and Nissan Pathfinder.

Hey, Outback and Forester: Subaru’s looking at you for donations to the Ascent’s cause.

The Subaru Ascent concept SUV unveiled today at the New York International Auto Show heralds a very real vehicle with similar proportions, styling, and name.

While the model’s name aptly describes the automaker’s sales performance, the Subaru brand hasn’t fielded a large-ish utility vehicle since the slow-selling, second-generation Tribeca disappeared after 2014. With the Ascent, due to appear in production form in 2018, the brand delivers a three-row, seven-passenger vehicle with a wheelbase that’s longer than a Chevrolet Tahoe.

It’s just slightly easier to notice the changes made to Subaru’s 2018 Outback compared to, say, next year’s radically refreshed Mitsubishi Outlander Sport.

Though subtle, the Outback’s 2018 styling tweaks brings the all-wheel-drive wagon’s design more in line with its corporate siblings, each of which tries to emulate the brand’s endless parade of Viziv concepts. If you were hoping for a power boost from the vehicle’s stalwart 2.5-liter flat-four, well, dream on.

Most automotive advertising has little to nothing to do with the actual car. It’s usually about presenting an image or hawking brand identity and then loosely associating it with a vehicle — Mercedes’ current “Grow Up” campaign is a perfect, cringeworthy example. However, enthusiasts know that the best car ads feature incredible shenanigans and loads of life-or-death action.

Dave Chapelle mocked Mitsubishi for its pop-and-lock Eclipse spot, while Top Gear honored Land Rover for winching a Defender up the side of a dam. Keenly aware of this is Subaru, which, after sending Mark Higgins and a WRX STI around the Isle of Man TT course in 2014, brought both man and vehicle to the world’s oldest bobsled run in St. Moritz, Switzerland to record another automotive spectacle.

Unfortunately, Subaru is more than 50 years too late for this particular publicity stunt. Ford filmed an identical feature in the Italian Alps with the Cortina GT way back in 1964. It even named the car after the Cortina d’Ampezzo ski resort, where it later held the event. Subaru may be calling it “boxersledding” today, but it’s really just a rehash of Ford’s classic “auto-bobbing.”

“Washington is not a place to live in. The rents are high, the food is bad, the dust is disgusting and the morals are deplorable. Go South, young man, go South and grow up with the country.” —Not Horace Greeley

Subaru generates 60 percent of its global sales in the United States. For a Japanese brand that still relies on imports for half of its volume in its largest market, Subaru knows that 60-percent reliance on America is way too high.

Subaru needs strength in other markets. Subaru needs to diversify its portfolio. Subaru needs another America.

Unfortunately for Subaru, history suggests the brand won’t quickly find strength in other markets. History suggests Subaru’s attempts to diversify its portfolio won’t succeed.

Fortunately for Subaru, however, there is more America.

“It’s true we want to increase sales in other countries, but in terms of the place with the best chance to increase sales, it has to be America’s Sun Belt,” Yasuyuki Yoshinaga, CEO at Subaru’s Fuji Heavy Industries parent company, told Bloomberg.

In other words, Subaru wants to add some New Orleans to its order of New Hampshire; Burlington with a side of Birmingham; Kennebunkport supplemented with a dose of Port St. Lucie.

Unveiled in Geneva today, Subaru’s Crosstrek undergoes a top-down revamp for 2018, bringing the compact, lifted five-door in line with its Impreza stablemate.

Called the XV overseas, the Crosstrek soldiered on with its old bodystyle and platform in 2017, even after the model it shares its body and mechanics with went in for a makeover. With new skin, bones, and a thoroughly reworked powerplant, the model no longer has to live in the new Impreza’s shadow.

The 2017 Subaru Crosstrek has the bad luck of living in the shadow of a vehicle that doesn’t yet exist. That phantom would be the looming 2018 Crosstrek, which borrows the new-for-2017 Impreza’s modular platform and, no doubt, enough technological, mechanical and appearance upgrades to make the old model look ancient overnight.

So, if you’re stuck living in northern climes and counting pennies is your idea of a thrilling good time, now’s a great time to sit back and wait patiently for a killer deal on the outgoing model. Because, replacement or not, it’s popular for good reason. And no, not just because of Subaru’s newfound status as the go-to conveyor of the nonconformist middle class.

With little changed since its 2013 model year debut, save for the elimination of the “XV” prefix, a minor 2016 facelift, and the disappearance of a short-lived hybrid variant, the Crosstrek enters the last year of its first generation with confidence. This jacked-up Impreza 5-door has a life ahead of it and a fan base behind it. Anyone who questions the reasons for the model’s popularity had best pack their bags, head north, and experience a month where it snowed at least every other day.

The WRX passed the one year mark a few months ago and the odometer hasn’t stopped rolling. It’s been on a few road trips, a track day or two, and racked up another 12,000 miles since the last update in August.

The new car smell might be fading, but it feels just as new as it did 15 months ago. I’ve mostly kept my urge to modify it at bay, but it’s received a few tweaks for comfort along with a few parts to make it perform a little better on track.

Our last update ended with a plan to attend some competitive driving events and, as luck would have it, SCCA offered a demanding multi-day event that would put the car through its paces.

It’s normal for many new car buyers to fall out of love with their vehicles once the honeymoon is over and the thrill is gone, though the majority stick with their vehicles for the long haul — well, until the lease period is up, anyway.

The jilted romantics will run to tell Consumer Reports and anyone else in their immediate vicinity about how unsatisfied they are with their car’s finicky infotainment unit and herky-jerky transmission, but their complaints fail to shed any light on costs. Initial quality and customer satisfaction are nice things, but what about the impact on the buyer’s wallet over time?

Kelley Blue Book can provide some advice, as it tallies up the top brands and models based on ownership costs over a five-year period.

Subaru has refreshed its Legacy for 2018 and the updated sedan will make its debut at the 2017 Chicago Auto Show.

It’s tough to spot all the 2018 Subaru Legacy’s updates, but the Japanese automaker assures us they exist. Subaru has revised the Legacy’s sheetmetal, front and rear, for a sportier appearance, while upgrading the interior with more premium materials. Subaru’s engineers have also focused on making the Legacy’s ride smoother and quieter.

The Impreza has been the oddball of the economy car bunch since its inception, so it’s fitting that Subaru launched the next-generation compact at the unique and peculiar Pantai Inn in La Jolla, California.

The Pantai Inn features rooms decorated with Balinese art and other luxurious features, but those rooms lack some basics, such as digital TV reception and usable electrical outlets. Old Imprezas were similar to the Pantai Inn, with high-value features like all-wheel drive provided as standard, yet missed some staples — like fuel economy.

But this is a different Subaru, and an even more different Impreza, which the company has transformed thanks to its new Subaru Global Platform. The new car is more Kimpton than Pantai, as it still retains unique characteristics — like the aforementioned all-wheel drive — but refocuses on mainline amenities, such as fuel economy and comfort. Additionally, the new platform brings a significant change to how the Impreza drives, which provides a nice preview of what’s to come for the rest of the automaker’s lineup.

Subaru decided to show a little leg last week, teasing an image of the upcoming 2018 Crosstrek. Despite expecting it to have roughly the same sex appeal as a ham sandwich, the glimpse hints at some unexpected curves and the possibility of an intentionally attractive design.

The next-generation Crosstrek makes use of the Subaru Global Platform currently sitting under the bodywork of Subaru’s redesigned Impreza, which will eventually become the basis for the brand’s entire fleet. The new architecture is designed to achieve “the world’s highest levels of collision safety” via high-strength steels and a 70- to 100-percent boost in stiffness. It also incorporates Subie staples like all-wheel drive and a boxer engine — likely a 152 horsepower 2.0-liter four coupled to a CVT.

Break out the vapes. Subaru has released details on the upgraded 2018 WRX and WRX STI, both of which gain new hardware, but not the new global platform found under the 2017 Impreza.

In a bid to keep the models fresh until a fully revamped version arrives, Subaru has tweaked the WRX’s styling, upgraded its drivetrain and braking components, and eliminated a mandatory “option” many Performance Package customers didn’t enjoy paying for.

For those expecting more power: sorry, not this time.

The name Prodrive isn’t one you’ll stumble across every day, and sounds a bit like a company that might offer teen driving courses. However, it’s one of the world’s most successful race car shops, and bests many individual manufacturer efforts.

How successful?

How does six World Rally Championships, four Le Mans wins, five World Endurance Championships, and four British Touring Car Championships victories sound for a start?

But while “race on Sunday, sell on Monday” is the parable that motivates many marques in motorsport, Prodrive sells no road cars.

How does a small, generally unheard of firm compete against the likes of Porsche, Honda, and Ford? Simple — those companies hire Prodrive to run their race programs.

The Subaru BRZ has been struggling along since hitting its sales peak in 2013, and its recent refresh hasn’t done much to help it rebound on the sales charts.

Now, thanks to conflicting information from Subaru itself, the future of the rear-drive coupe is as clear as San Francisco Bay at 7 a.m.

Back in May of this year, TTAC reported the list of changes coming for the 2017 Subaru BRZ and asked if what amounted to a rather modest workover would get consumers excited enough to reverse the sports coupe’s declining sales trend.

Having spent a week acting barely responsible in Subaru’s only two-wheel-drive offering, my belief is no, the BRZ will not buck the trend. After commuting in it, doing school pick up duty and grocery runs — all in a most irresponsible way, revving the little four-cylinder boxer engine to redline again and again — I expect there will be a blip on the sales radar this year. Sadly, I also expect the BRZ (and its Toyota 86 twin) to slowly slip into automotive obscurity.

This terribly depressing thought has mostly to do with declining overall consumer interest in fun, driver-oriented cars, and it does nothing to celebrate what a wildly fun machine this is.

Subaru has perched a three-row crossover atop its lineup before.

It didn’t work. (And not just because of some things TTAC may or may not have said about the general appearance of the B9 Tribeca.)

Set to be revealed today at the 2016 Los Angeles Auto Show, the Subaru Viziv-7 Concept previews the arrival of a genuinely large Subaru family crossover. Don’t expect the Viziv name to carry forward – that’s merely how Subaru tags its concepts. Do expect a production version loosely based on the design of the Viziv-7 Concept in the early stages of 2018.

Remember the I Love Lucy sketch when Lucy gets a job at a factory where she has to wrap chocolates? She’s feeling pretty smug over how well she is performing until they accelerate the line and candies begin spilling out onto the floor and she scrambles around trying to save them all.

Well Subaru is suffering from a similar, less hysterical, problem right now with its own quality control.