Toyota

Toyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology.

Toyota Quiet About Potential Engine Problems With GR86


According to a new report, at least some Toyota GR86s are suffering from lubrication issues.

One driver even claims Toyota refused to pay for a new engine, accusing him of abusing it on track.

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Rare Rides: The 1996 Toyota Classic, Truck-based Throwback

Today’s Rare Ride is brought to you by a Tweet that featured today’s subject and was the exact moment your author became aware of its existence. Released in the Nineties prior to the American retro styling craze, the Classic was a limited edition sedan sold only to Japanese customers. Curious yet?

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2023 Toyota Sequoia, TRD Pro Priced — Prepare to Pay a Pretty Penny

The 2023 Toyota Sequoia is going to remain atop the brand’s SUV ladder, with a planned sticker price based at $58,300.

The TRD Pro version, which is top-of-the-line and off-road-oriented, will start at $76,900.

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Toyota Has Expansion Plans for bZ Family

Toyota plans on having seven models in its bZ family of EVs by 2025, according to Motor1. Scheduled to arrive in the late spring, the bZ4X crossover will be the first of those models, as you likely know. And there are more on the way.

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Junkyard Find: 1991 Geo Prizm GSi Sedan

When The General began building the AE82 Toyota Corolla (actually based on the JDM Sprinter version) at the NUMMI plant in California, that car got Chevrolet Nova badges. When Toyota debuted the E90 Corolla platform in 1987, it made sense for the NUMMI-ized version of the new E90 Sprinter to join the Suzukis and Isuzus of the new Geo brand. That car was the Geo Prizm, and I’ve found one of the super-rare factory-hot-rod GSi Prizms in a Denver-area self-service yard.

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Chinese Lockdowns Force Toyota to Cut Production Again

The automotive industry has basically resigned itself to running with lessened production for the foreseeable future. A significant number of automakers have suggested that it might be more lucrative to scale back output, reduce overhead, and focus on achieving broader margins per car during this prolonged period of economic and logistical duress. However, Toyota started the year saying it would do its utmost to raise production output as a way to make up for losses incurred during the pandemic. The company even said it anticipated things to gradually normalize through the spring.

Unfortunately, things have not gone according to plan. By March, the Japanese automaker had lowered its output goal for the fiscal year by 500,000 global units. Another 20 percent was lopped off for the month of April and leadership began expressing concerns that those preexisting goals might be totally untenable. While there were moments with the target actually rose, Toyota has repeatedly been forced to walk those claims back as the realities of the market dashed its dreams. Now, the company is once again cutting planned output for the month of June over supply chain issues with China.

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Toyota 4Runner Gets TRD Stripes for 40th Birthday

While hardly the most modern vehicle in Toyota’s lineup, the 4Runner has developed a reputation for being a versatile body-on-frame SUV with the ability to actually tackle off-road trails — rather than simply looking the part.

This year, the model is celebrating its 40th birthday and Toyota has opted to issue a special edition limited to 4,040 examples. The vehicle in question comes with the 4Runner’s 4.0-liter V6, five-speed automatic transmission, and some visual embellishments designed to set the vehicle apart. These include bronze-colored wheels, bronze-colored badging, and TRD (Toyota Racing Development) stripes down the side. But those are just the broad strokes.

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Toyota to Study Advanced Driving System Interactions

Toyota will be launching nine new studies over the next five years to improve automotive safety, specifically in relation to how drivers engage with advanced driving aids equipped to modern vehicles. While the press release to a back seat to the automaker receiving an award for hiring female engineers and a $400,000 donation to the National Environmental Education Foundation, it’s likely to have broader ramifications on the industry.

Despite launching a bevy of new assistance features over the past few years, manufacturers haven’t actually spent all that much time studying how they might impact the act of driving. Testing usually focuses on ensuring the system functions, with independent research being left to examine how electronic helpers might influence behavior from behind the wheel. Unfortunately, preliminary studies have suggested that they lull motorists into a false sense of security, potentially offsetting any legitimate safety advantages the relevant technologies provide.

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Toyota Adds Manual Transmission to Six-Cylinder Supra

Any of you lot who’ve been claiming to be holding off buying a Supra simply because it doesn’t have a third pedal will need to break out your checkbooks. This morning, Toyota announced what was teased earlier this month: the Supra is getting a bonafide manual transmission.

Well, there’s still one out: It’ll be limited to models powered by the 3.0-liter engine.

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Report: Toyota Working on Performance 8-Speed Automatic

Toyota is developing a performance 8-speed automatic for the GR Yaris, and potentially for other models, as well.

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Toyota Supra Finally Getting Manual Transmission

Toyota engineers have been fairly adamant that there would eventually be a manual version of the Supra sports coupe since its formal introduction in 2019. By February of 2020, chief engineer Tetsuya Tada even confirmed that the car has been tested extensively with a clutch and choose-your-own-adventure gearbox. But Toyota explained that the automaker opted against having one at launch due to a desire to lead with the model yielding the best specs on paper. Toyota was also fretting over customers modifying vehicles, claiming the eight-speed automatic could handle far more torque before giving into physics and dismantling itself.

However, the automaker has recently begun teasing the Supra with a three-pedal setup over social media, later stating that an-all new manual transmission was indeed on the way for the coupe. But why now?

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Report: Toyota Crown Reimagined as SUV & Coming to North America

Iconic for being Japan’s default taxi or police cruiser for decades, the Toyota Crown has been in production since 1955. Our market even got a taste of the model during its golden years, with the automobile becoming the brand’s first product ever to be exported to North America. While it would eventually be supplanted by the Corona Mark II/Cressida in the 1970s, we’d see parts of the vehicle return to our market through the Toyota Avalon and Lexus GS.

Meanwhile, the Crown executive series of sedans (and occasionally wagons) have been going strong in Japan for nearly 70 years — evolving gradually in the manner that Toyota typically prefers. But there have been stirrings that the company might discontinue the model for Japan, replicating FAW Toyota’s decision to turn the car into a sport-utility vehicle (based on the fourth-generation Highlander) in China. Now we’re getting reports that a similar scenario is being planned for other major markets, including the United States.

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Junkyard Find: 1990 Lexus LS 400

While Honda was the first Japanese car company to have a North American showroom hit with a new luxury brand, the Legend lacked the imposing bulk to really threaten the flagship sedans of competitors based in Michigan and Europe (and, on top of that, it had Accord running gear and Rover DNA). Nissan and Toyota got into the luxury-sedan game here in the 1990 model year, when the Infiniti and Lexus brands had their debuts here with the Q45 and LS 400, respectively.

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Here is the Toyota GR Corolla, Officially

We reported on the leak of the Toyota GR Corolla yesterday, and as expected, the specs we reported on matched up.

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Toyota GR Corolla Leaked Ahead of Official Debut

Launching a new vehicle under embargo must be a stressful endeavor for all those who are involved on the OEM side.

Take the Toyota GR Corolla. The brand has been so careful to build up interest via teases, and has plans to take the wraps off tonight — and it all got spoiled by some careless management of the company’s consumer Web site.

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Rare Rides Icons: The Toyota Cressida Story (Part IV)

We’ve come to the end of our Cressida journey, and the short-lived fourth generation. Conservative and staid as ever, Cressida’s final entry was squeezed out of the lineup from above and below: The crushing weight of Lexus came down upon the late Eighties Cressida shortly after its introduction, while Camry smashed it from below. Put on your Urban Sombrero and let’s go.

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Toyota GR Corolla Set to Debut Thursday, March 31

Mark your calendars for three days from now, folks.

Not only is it payday for a lot of us working schlubs, but Carscoops reports it’s also the day we’ll see the Toyota GR Corolla — and that the car is slated for our shores.

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Rare Rides Icons: The Toyota Cressida Story (Part III)

Today we find ourselves in the third installment of Toyota Cressida coverage. The first Cressida bowed in 1978 with curvy European styling influences and was a more luxurious take of the Corona Mark II with which North American consumers were already familiar. After a short run from 1978 through 1980, a second-generation Cressida was introduced for ’81. It pursued a much more traditional three-box sedan shape, and looked quite Japanese despite marketing statements about how it was “European looking.”

Under the conservative shape were a number of whiz-bang electronic features, all applied to an interior that was redesigned solely for the American market Cressida. The second Cressida was more successful than the first, and new tech features like electronic fuel injection made it more desirable. After another short model run from 1981 to 1984, it was time for the third generation Cressida. The new one in 1985 was even more conservatively styled than the two that came before it. Say hello to X70.

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Will Toyota's Production Pause Go Global?

Following last week’s announcement where Toyota explained its need to scale back Japanese production by 20 percent this April, the automaker has outlined planned slowdowns for the foreseeable future. It’s citing all the usual problems. Countries are still employing various COVID-19 restrictions that are upending supply chains, semiconductor production for automobiles remains insufficient, and there’s a war in Eastern Europe that’s creating all-new troubles while exacerbating some of the more familiar ones. But scaling back output might not be the death sentence it sounds like.

With last year resulting in 10 million deliveries worldwide, Toyota actually managed to improve its sales against 2020’s year-over-year global production decline of 12 percent. And the last two years have also yielded enhanced profitability for the automaker, despite it having expressed repeated concerns about procuring enough components to keep popular models (like the RAV4) in stock. In 2021, Toyota saw $249.4 billion in revenue and even became the best-selling automaker in the United States, dethroning former top-dawg General Motors.

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Toyota Cutting Production By 20 Percent Next Month

Earlier this week, we covered Toyota stressing over the feasibility of its current production plans. Automakers around the world are presently trying to suss out how to maintain solid profitability with diminished output, with Japan’s largest manufacturer suggesting the present state of the world might force it to do likewise.

While we assumed the resulting decisions would take a couple of weeks for Toyota to finalize, as it considered its many options, the company announced on Friday that it would need to cut domestic production by 20 percent for the month of April. The automaker framed this as part of its preexisting “recovery plan” necessary to account for supply chain issues that never seem to end, saying that diminished output would gradually normalize in Japan over the spring.

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Toyota Considers New Production Strategy As World Burns

Toyota Motor Corp. is reconsidering its existing production strategy, citing ongoing global issues that are hindering its ability to manufacture vehicles at a normal pace.

Like most other automakers, Toyota has endured COVID restrictions, supply chains bottlenecks, component shortages, at least one cyberattack, and some new obstacles stemming from Russia’s invasion of Ukraine. These issues have already encouraged General Motors to pursue lower output as it focuses on selling on higher-margin vehicles. Though it’s hardly the only automaker signaling diminished production for 2022. Even the National Automobile Dealers Association is assuming 2022 will be another year of extra-tight inventories and wild markups. It’s something the industry was already doing, with Toyota becoming the next company opting to rejigger its targets to account for hard times.

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Rare Rides Icons: The Toyota Cressida Story (Part II)

In Part I of this series we were introduced to Toyota’s Cressida, aka Mark II in almost every other market. A “new” model for the North American market, Cressida picked up where the Corona Mark II left off. The main reason behind the branding change was that Cressida had greater upmarket intentions than the Mark II. When it arrived for 1978 in North America, Cressida wore entirely different styling to its predecessor: Upright, formal shapes replaced the faster-looking curves of the Mark II. The conservative mid-sizer wore a Euro-inspired visage with many Jaguar cues, and the rest of the styling was a mixed bag of American and Japanese flavors.

But the first generation was not long for the world, and after just three model years Toyota released an all-new Cressida. This second edition stuck much closer to Toyota’s typical three-box playbook and added Eighties technology into the bargain. Time for X60.

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Toyota's Hino Motors Confesses to Diesel Emissions Cheating [UPDATED]

A few years ago, you couldn’t sneeze in an elevator without it landing on at least one automotive executive in trouble for diesel emissions cheating. Following Volkswagen’s diesel emissions scandal in 2015, regulators around the globe smelled blood in the water and the feeding frenzy began. Diesel cars that were previously championed as the cleaner alternative in Europe were now public enemy number one. Manufacturers responsible for long-lasting engines with high efficiencies were subjected to enhanced scrutiny. It was something of a sooty witch hunt and has gradually lost steam as the world found new, more immediate things to be outraged with.

But that doesn’t mean nobody has been checking up on them. Hino Motors, Toyota’s truck and bus arm, has confessed that it caught itself cheating after launching an internal investigation into its North American operations. Apparently, some products that should have been subject to Japan’s 2016 emission regulations were not — among some other issues.

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Rare Rides Icons: The Toyota Cressida Story (Part I)

Our recent Rare Rides Icons coverage of the main quadrant of mid-Eighties Japanese family sedans ( Camry, Accord, Maxima, 626) brought another sedan to mind. Boxy and conservative, it was an upscale offering at a time when Japanese luxury brands simply did not exist. The sedan in question was popular enough for Nissan to target it directly with their Maxima. Presenting the Toyota Cressida, a comfortable luxury experience.

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Junkyard Find: 1991 Toyota Corolla Wagon With 315,406 Miles
I always look for two kinds of Toyotas when I’m walking the rows of a Ewe Pullet-type yard: Newish Camrys with manual transmissions and odometers showing better than 300,000 miles. Generally, Corolla wagons in junkyards are either mercilessly thrashed hoopties, assaulted-with-glue-gun art cars, or fastidiously-maintained trade-ins, few of which reach the magical 300k-mile mark. When I saw a fairly straight late-production AE92 Corolla in lurid, backyard-applied purple house paint and snowboard-culture decals, I expected to see Grandma’s hand-me-down church-on-Sundays-only wagon that had 120,000 miles when its keys were pressed into the grandbaby’s eager hands… and 127,000 miles when it took that final tow-truck ride to Pick Your Part.
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Toyota Promises Solid-State Batteries By 2025

While electrification has felt like the only thing automakers are willing to talk about anymore, CES 2022 provided yet another opportunity to see which companies are willing to make the biggest promises when pitted against each other. This encouraged plenty of manufacturers to issue reminders of their existing EV timetables, though we’d be lying if we expected any company to adhere to them all that closely.

Then there’s Toyota. Despite being the largest automaker on the planet by volume, the Japanese company is famous for hedging its bets and not being all that secretive about it. When other manufacturers were vowing swift electrification at all costs, Toyota said they would need to continue producing hybrids if they were to realistically serve the public. But the business is still developing battery tech, with a vested interest in selling it off to rival manufacturers who are more willing to run with BEVs exclusively. It’s also been developing solid-state batteries, which it has confirmed are on track for delivery by 2025.

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Toyota Nearing Federal EV Tax Credit Quota

Toyota Motor Corp. looks to be the next automaker that will have exhausted its allotment of EV tax credits for the U.S. market.

While the quota for $7,500 rebates has already been reached by Tesla and General Motors, Toyota is closing in with 190,000 plug-in sales of its own. The government has limited federally backed incentives to just 200,000 vehicles per manufacturer. Once the Japanese manufacturer reaches that limit, credits go into a cool-down period where it can continue benefiting from the full sum six months after the relevant quarter ends. From there, incentives will be halved for the next two quarters until the company is no longer eligible.

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Toyota Is Now America's Best-Selling Automaker

Japanese automaker Toyota Motor Corp looks set to embarrass American automakers on their home turf by ending the year as the U.S. market’s top-selling brand for 2021.

Toyota had previously reported it moved 688,813 vehicles in the United States from April to June, outperforming General Motors and setting the stage for the rest of the year. At the time, the domestic manufacturer claimed its numbers were down due to the global semiconductor shortage that continues to disproportionally impact American automakers. While there are a few sound logistical reasons for that, the chip deficit also becomes a convenient excuse for brands that cannot seem to get their general supply chains under control. No matter how you slice it, GM looks to have screwed up managing inventory and Toyota is picking up the slack.

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Report: Toyota to Rollout New Operating Software By 2025

Toyota is allegedly on the cusp of launching a comprehensive driving software that incorporates everything from temperature control to autonomous driving. The Arene operating system (OS) will be proprietary to the automaker and assume duties that exceed multimedia management systems like Mercedes’ MBUX. Toyota’s software is supposed to be all-inclusive, much like the operating system found in Tesla products, and set itself up for hands-free motoring.

However, it would be a lie to claim that really matters, since automakers cannot help but promise that any new line of code is another step closer to driverless vehicles and chock full of artificial-intelligence goodness. For example, Volkswagen’s new software stalled the launch of multiple vehicles and resulted in an unresponsive, buttonless interface that has continued causing problems on its latest products. But VW will be the first ones to tell you it’s the only pathway toward widespread electrification, vehicular connectivity, self-driving, and commercial enlightenment.

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TTAC's Best and Worst Cars Of 2021

It’s that time of year again – time for our best and worst cars of 2021. Chris and I are the ones who most consistently get test cars, so it will be just the two of us putting our heads together. We’ve each picked one best and one worst car, as well as a few that deserve a mention either way.

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These Are The Best New Cars for Under $22,515

Before we get to this list of “best cheap cars”, I feel like you might be wondering about that headline. Why $22,515? I chose that number because the average price of a new car in 2021 has crept past $45,000 for the first time — $45,301, to be exact — and half of that is … well, you get the idea.

As for the list, I’ll try to answer it the same way you’d probably answer your friends if they asked you for help picking a new car: With a question of my own.

“What do you plan on using it for?”

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Toyota Announces EV Strategy, Readies $70 Billion for the Cause

On Tuesday, Toyota Motor Corp. announced a commitment of 8 trillion yen ($70 billion USD) toward the goal of achieving carbon neutrality someday. Though the concept of any multinational manufacturing entity totally nullifying their carbon footprint seems kind of laughable, so we’ll be referencing this as another electrification strategy — which is still a big deal considering how EV averse Toyota has been thus far.

Despite being an environmental trendsetter with the Prius Hybrid, Toyota has been hesitant to formally commit itself to transition its lineup toward being reliant on battery power. However, President Akio Toyoda has just proudly confirmed that the Japanese automaker would be earmarking the funds for exactly that purpose, noting that the brand (along with Lexus) would be spending the money through 2030 to make sure its global sales of battery electric vehicles (BEVs) reach 3.5 million vehicles annually. Though the most enjoyable aspect of the release was the direct manner it was presented, with Toyoda-san being impressively honest about modern automotive trends.

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Rare Rides Icons: The V20 Toyota Camry

The Toyota Camry made leaps and bounds after the model debuted as a sedan sub-variant of the Celica in 1980. The first Camry to stand on its own was the V10, a very boxy four-door on sale for just four years, from 1983 to 1986. In the North American market, the front-drive V10 Camry replaced the rear-drive Corona as Toyota’s compact offering. And though the V10 was designed in part with export markets like North America in mind, its successor the V20 used the North American customer as its starting place.

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Junkyard Find: 1994 Toyota Previa LE With 376,407 Miles

Ever since the 1998 model year, Toyota has sold a big, American-style minivan with the engine in the front and cupholders throughout the interior. Prior to that, though, American Toyota shoppers looking for a new van had to take an innovative mid-engined machine designed entirely with the Japanese home market in mind: First the TownAce (known as the Van here) and then the Estima (known as the Previa here). The Previa was too small and too underpowered to compete head-to-head with Detroit minivans, but those who bought them found that they lasted for decade after decade. Here’s one in a Denver-area yard that got pretty close to the magical 400,000-mile mark.

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2022 Toyota Tundra Hands-On Preview: Top 5 Reasons We Look Forward to This Truck

America’s love affair with the pickup truck is long from being over, and for good reason.

Modern full-size pickup trucks are more capable, efficient, comfortable, and technologically advanced than ever before. They really have become the jack-of-all-trades choice amongst the automotive world. So when an all-new pick-up debuts, it’s a big deal.

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Opinion: Vehicles That Deserve A Heritage Parts Program

You finally did it, didn’t you? You beautiful disaster, you did it! You spent nearly $30,000 US American dollars on thirty-seven-year-old Toyota Corolla because of a comic book, and you aren’t even mad about it. Hell, you paid a little extra for the “authentic” Fujiwara Tofu Shop decals on the doors. You. Kick. Rear. And now, after you didn’t think it could be possible to feel better about your automotive purchase, I’m going to make you feel better about your automotive purchase – because you can now buy factory-fresh parts for your Corolla AE86, straight from Toyota.

That’s right kids, through its captive motorsport brand, Gazoo Racing, Toyota is reproducing spare parts for the Corolla Levin Sprinter Trueno “AE86” as part of the GR Heritage Parts Project. The project reproduces new original parts that have been discontinued and sells them as genuine parts with a standard new part warranty, “ in order to support customers who wish to continue driving older vehicles that are full of memories and that they truly love.”

All kidding aside, you have to admit that the concept of a Heritage Parts program is great, even if the Initial D AE86 isn’t exactly your cuppa – but it sort of begs the question, what other new-age classics might be worthy of a heritage program? I’m glad you asked!

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Rare Rides: The 1980 Toyota Corona, a Camry Predecessor

Today’s Corona is the third to appear in the Rare Rides series. We started in early 2020 with a 1968 Corona Coupe and followed up that October with a Mark II wagon. Today’s entrant is from the last time North Americans could buy one.

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Toyota GR Corolla Teased By….Toyota

Toyota’s Instagram page posted a pic of what looks like a normal Corolla, but some Easter eggs suggest it is actually the GR version.

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Junkyard Find: 2005 Pontiac Vibe, Gambler 500 Edition

Several hooptie-centric road rallies take place every warm season in Front Range Colorado, including the 24 Hours of Lemons Rally, the Rocky Mountain Rambler 500 Rally, and the Colorado Gambler 500 Rally. Teams will build crazy stuff— say, a Lincoln Continental Mark IV filled with three tons of engine-heated water or a gutted Volkswagen R32 converted to a doorless post-apocalyptic Astroturf nightmare— or just acquire some random cheap car, decorate it, and beat it half to death on Rocky Mountain fire roads. As you’d expect, many of these cars go right to the nearest boneyard when the rally is over, and I find quite a few of them during my junkyard travels in northeastern Colorado. Here’s the “Good Vibes” Pontiac Vibe, found in Denver over the summer.

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Quantum Leaps: Toyota Buys Tesla in 2010

Back in 2010, if you wanted to be seen as an eco-conscious consumer who was on the cutting edge of forward-thinking tech, you drove a Toyota Prius. Heck, even George Clooney drove one to the Oscars – and Clooney is cooler than you (or me, anyway). The Prius was such a hot seller that Toyota reportedly looked into the possibility of spinning it off into its own brand.

That, as they say, was then. Today, Toyota has fallen significantly behind market leader Tesla in the race to bring EVs to the mainstream. There are many reasons for that, of course – but big bets on stillborn hydrogen fuel cell technology and more than a little bit of overconfidence in the size of its market lead certainly played a part.

It didn’t have to be that way – and, in fact, Tesla’s trillion-dollar story could have gone very, very differently for Toyota. All they needed was a little bit of money, and a lot of cynicism.

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Unfair? Toyota Launches Ad Campaign Opposing EV Tax Credit Scheme

Toyota Motor North America has already voiced its opposition to the proposed EV tax credit scheme tied to the the Democrats’ latest spending bill. This week, it has decided to expand its message by purchasing advertisements in national publications.

Starting Tuesday, Toyota will be launching an ad campaign intended to help bring Americans toward its side of the fence. While the automaker isn’t intrinsically offended by the government-backed incentivizing of electric vehicles, it has taken umbrage with the Biden administration’s insistence that consumers be issued an additional $4,500 incentive for purchasing union-made products. Though the reasoning should be obvious, since the company doesn’t have any unionized facilities in the U.S., the automaker is seeing growing support as the related legislation is stalled on Capitol Hill.

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Toyota BZ4X BEV Announced for Japan, Europe Next

While Toyota undoubtedly helped to popularize hybrid vehicles with the Prius, it’s been comparatively hesitant to pull the trigger on all-electric vehicles sold in its name. But things have a habit of changing and the automaker has officially revealed its first production EV.

The bZ4X crossover is Toyota’s first official attempt at a battery-electric production car and seems to check all the necessary boxes without straying too far from the brand’s modus operandi. For example, the 71.4 kWh battery yielding an estimated 285 to 310 miles of range isn’t groundbreaking. But it’s competitive and Toyota says it focused on delivering undertaxed power cells aided by water cooling to help prolong its lifespan.

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Toyota Proudly Announces 2022 GR86 Will Be Slightly Cheaper Than Subaru BRZ

Toyota has announced pricing for the 2022 GR86, with the Hachiroku receiving an MSRP of $27,700 before destination. That’s $295 cheaper than the nearly identical Subaru BRZ. Though, when you’re effectively building a sports coupe that has a literal clone of itself on sale across the street, every tiny advantage suddenly becomes relevant.

While a couple of hundred bucks aren’t likely to sway someone holding any amount of brand loyalty, it could become the deciding factor for interested parties who see the Toyobaru Twins as otherwise identical. The problem is that they actually do have distinctive personalities, despite still being overwhelmingly similar at their core, and the price difference shrinks even more once you accounted for each manufacturer’s delivery fees.

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Junkyard Find: 1980 Toyota Celica Supra

In 1970, Toyota introduced the world to a pair of cars based on a new platform: The Carina sedan and the Celica sports coupe. The Carina was sold in the United States for just the 1972-73 model years and disappeared without a trace, but its Mustang-resembling Celica sibling proved to be a big sales hit on this side of the Pacific. With their truck-appropriate four-cylinder R engines, though, those U.S.-market Celicas of the 1970s were slow and tended to sound like a Hilux groaning up a mountain pass in Waziristan with a load of 15 Red Army-battling mujahideen fighters. So, Toyota widened and lengthened the second-generation Celica, yanked out the truck mill, and dropped in a straight-six. Thus was the Celica XX born in 1978, and when it arrived on our shores in the following year, it had a new name: Celica Supra!

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2022 Toyota Tundra SR5 First Drive: Best & Brightest Spec

In the beginning, someone created the buggy. Now the buggy was primitive and lacked more than a couple of horsepower, and darkness was over the surface of the automotive world because this buggy had leaf springs.

And some engineer said, “Let there be a functional suspension,” and there was a coil spring – and, if you liked Mopars, maybe a torsion bar. And this engineer called the coil spring good and the leaf spring crap. And so, there was day and night, buggy suspensions and a reasonable ride, and the engineer created cars in his own image, and old trucks were the serpent.

And so, trucks from time immemorial have been infested by poor-riding leaf springs because they could handle great loads. But these trucks, they did handle like the Leviathan, so some have moved to the proper coil spring, good and true, to hold up their cargo. The 2022 Toyota Tundra has been so blessed with coil springs, among many other improvements. But is it good?

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Rare Rides: The 1995 Toyota T100, a Truck of a Different Era

Trucks were simpler when today’s Rare Ride was new. No giant grilles, no Ranch Platinum 1764 Embroidery Edition, and no ridiculous styling (I see you, Tundra.) The T100 was a reliable essence of truck, even if it wasn’t what the American market wanted.

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Abandoned History: Project Genesis, Toyota Cars for Young People

Toyota was very focused on youthful consumer appeal at the turn of the millennium. Around the same time the WiLL sub-brand launched in the Japanese home market with its multitude of different products, a similar project was just getting underway at Toyota Motor Sales USA.

It was called Project Genesis, and like WiLL, it didn’t go well.

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Junkyard Find: 2017 Toyota Mirai Fuel Cell

I have become accustomed to running into the unexpected during my junkyard travels, finding everything from a JDM Nissan Fairlady Z to a bullet-riddled Cadillac from a Mythbusters episode to a British tank. That said, I never expected to find a four-year-old hydrogen fuel-cell car, more than a thousand miles from the only state in which they were sold that year. This becomes the newest junkyard car I’ve documented, taking the top spot from the now-second-place 2015 Mitsubishi Mirage.

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Abandoned History: The Early 2000s WiLL Project, for The Youths (Part III)

Several Japanese companies embarked on the WiLL sub-brand exercise at the dawn of the new millennium. Miscellaneous WiLL-branded products were introduced alongside a funky new car offering from Toyota, the WiLL Vi.

The baguette-themed retro sedan was an immediate failure amongst the youthful consumers WiLL was supposed to attract, so Toyota had a very quick rethink. Meet VS.

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2022 Toyota Tundra: We Ask Why

PONTIAC, MICH. — I noticed a couple of you commenters wondering why we hadn’t covered the 2022 Toyota Tundra yet.

One of you joked that we hadn’t done so because the grille is so ugly that we’d be charged with a crime.

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Abandoned History: The Early 2000s WiLL Project, for The Youths (Part II)

The WiLL project was a short-lived collaborative marketing effort by several Japanese brands, intended to capture the interest and money of youthful buyers. Using emotional engineering, seven companies launched new products in the early 2000s wearing WiLL sub-branding. Included in the myriad of offerings were three different subcompact Toyotas.

And here’s the first one, the WiLL Vi.

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Abandoned History: The Early 2000s WiLL Project, for The Youths (Part I)

Today’s Abandoned History story is one of targeted marketing. In the early 2000s, an amalgam of Japanese corporations combined efforts to reach out to younger consumers via unified branding. Cars, food, appliances – all across Japan new, youth-focused products all wore the same sub-brand: WiLL.

Collectively WiLL asked, “How do you do, fellow kids?”

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Buy/Drive/Burn: Basic Japanese Compacts From 2008

Today’s Buy/Drive/Burn trio are the 2008 versions of the same Japanese compacts from last time. Many of you were split on the relative goodness of 1998’s Civic versus Corolla, but agreed Sentra should burn. Do those views change when the cars are from 2008?

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Abandoned History: The Early 2000s WiLL Project, for The Youths (Part IV)

The WiLL branding project in early 2000s Japan was intended to excite and interest younger consumers with stylish products, all of which were marketed as WiLL. At the pinnacle of unique WiLL offerings were three different small Toyotas: The first two were the unpopular and unsuccessful retro-French themed Vi, and the modern-looking, popular, and unsuccessful VS.

Around the middle of VS production, Toyota just knew there had to be a part of the market they hadn’t reached yet and reintroduced the idea of the Vi with a polar opposite stylistic direction. This is the Cypha.

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Buy/Drive/Burn: Basic Japanese Compacts From 1998

We continue our 1990s-then-2000s series today, with the Japanese counterpart to the American compacts presented here recently. These Japanese compacts from 1998 represented the last of the Nineties’ Golden Era quality. Civic, Sentra, Corolla, make your pick!

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The Right Spec: 2022 Toyota Corolla

It might surprise readers to learn that the writing staff at TTAC do not spend the majority of their time in gullwinged supercars or week-old BMWs. We do occasionally put down the jar of Grey Poupon and clamber aboard practical cars – y’know, the type which people actually buy.

The humble Corolla is likely at or near the top of the list made by shoppers who want simple transportation. Your author knows more than a couple of people for whom Corolla could actually be a parallel for the term ‘default car’. This series examined the Civic a couple of months ago, so it’s only right we do the same for the other popular machine in this segment.

We’ll return to six-figure hypercars next week.

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Toyota Cancels Avalon, Nation's Shuffleboarders Weep

Most industry watchers are well aware of the rapidly shrinking demand for four-door sedans, with consumers seeming to have permanently gravitated to SUVs and crossovers as their choice for daily commutes. We’ve watched as the Fusion and Taurus vanished from our shores, along with the likes of Impala, RLX, and Continental.

Pour one out for the Toyota Avalon, as well.

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Parts Parade: Toyota Releases Heavily Modified GR 86 Concepts

Gazoo Racing (GR) has earned itself quite a bit of cachet since Akio Toyoda decided to make it the de facto performance arm of Toyota in 2009. It’s slowly supplanting Toyota Racing Development (TRD), which is still technically running the show but currently feels more like the manufacturer’s North American off-road racing division. GR has been producing global, models that actually provide enhanced performance and output from the factory while TRD has basically become the company’s in-house parts catalog.

However, Gazoo has some performance parts of its own and Toyota has been eagerly modifying the crap out of its vehicles as a way to tease them. The brand is now ready to start selling them and has re-released last month’s dual GR 86 concepts — designed to tickle the enthusiast community — with the relevant details.

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Report: Toyota Working Against EV Shift

In case you missed it over the weekend, The New York Times had a report suggesting that Toyota is quietly working to slow the automotive industry’s shift to electric vehicles.

Yes, that Toyota. The same one that has been praised for its development of gas-electric hybrids. The same one that uses one particular hybrid — the Prius — as an avatar for its green cred.

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Toyota Pulls Japanese Olympics Ads As Games Come Under Fire

The 2021 Summer Olympics, set to be held in Tokyo starting Friday, are proving to be quite unpopular, at least in Japan. And apparently, Toyota has taken notice and pulled the plug on its planned local advertising during the Games.

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  • Sgeffe Bronco looks with JLR “reliability!”What’s not to like?!
  • FreedMike Back in the '70s, the one thing keeping consumers from buying more Datsuns was styling - these guys were bringing over some of the ugliest product imaginable. Remember the F10? As hard as I try to blot that rolling aberration from my memory, it comes back. So the name change to Nissan made sense, and happened right as they started bringing over good-looking product (like the Maxima that will be featured in this series). They made a pretty clean break.
  • Flowerplough Liability - Autonomous vehicles must be programmed to make life-ending decisions, and who wants to risk that? Hit the moose or dive into the steep grassy ditch? Ram the sudden pile up that is occurring mere feet in front of the bumper or scan the oncoming lane and swing left? Ram the rogue machine that suddenly swung into my lane, head on, or hop up onto the sidewalk and maybe bump a pedestrian? With no driver involved, Ford/Volkswagen or GM or whomever will bear full responsibility and, in America, be ambulance-chaser sued into bankruptcy and extinction in well under a decade. Or maybe the yuge corporations will get special, good-faith, immunity laws, nation-wide? Yeah, that's the ticket.
  • FreedMike It's not that consumers wouldn't want this tech in theory - I think they would. Honestly, the idea of a car that can take over the truly tedious driving stuff that drives me bonkers - like sitting in traffic - appeals to me. But there's no way I'd put my property and my life in the hands of tech that's clearly not ready for prime time, and neither would the majority of other drivers. If they want this tech to sell, they need to get it right.
  • TitaniumZ Of course they are starting to "sour" on the idea. That's what happens when cars start to drive better than people. Humanpilots mostly suck and make bad decisions.