Toyota Plans to Boost Sienna Output to Meet Increased Demand

by Chris Teague

Published: October 23rd, 2024

toyota plans to boost sienna output to meet increased demand

Minivans are nowhere near as popular as SUVs, with buyers looking for family-friendly vehicles, but Toyota has seen an uptick in sales of Sienna this year. The automaker recently told Automotive News that it plans to boost production to meet increased demand for the hybrid-only minivan.

Toyota said it would bump production by around 20 percent, increasing output from 71,000 to 85,000 units. The Sienna’s principal engineer, Christian Chock, said the production “got hit hard during COVID, and Sienna got kicked in the teeth, but we’ve been recovering since then, so it’s ramping up and up.” Much of the demand for the van has gone unmet due to production constraints, so the boost in output could help Toyota grab more market share.

The 2025 Sienna received no visual updates, but the cabin received a new standard 12.3-inch touchscreen, and Toyota now offers a minifridge and vacuum cleaner system. It also gets Toyota’s new rear-seat reminder system as standard, which uses an interior radar system that is so sensitive that it can detect passengers’ heartbeats and breathing.

Despite its increasing sales, the Sienna remains in third place among minivans. The Chrysler Pacifica is the king of the segment, with a 39 percent share, followed by the Honda Odyssey with 25 percent. Pricing for the 2025 van starts at $40,635.

[Images: Toyota]

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Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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3 of 27 comments

Oberkanone 23 hours ago
There is 100,000 plus unit demand for Sienna without impacting incentives. Increase production more!

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- Bd2 23 hours ago
  Those customers would be happy with a Kia Carnival which is a better minivan ftw.
  
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Kosmo 6 hours ago
If only Toyota had made the second row seats removable during this little refresh. As minivan owners since 1988, this was a huge fail for us, and we cancelled our order, which was placed at a fair price, just before formal release, and the start of all the ADP nonsense. Sad.

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