#ToyotaCorolla

Those fools — don’t they know the Corolla sold *just* 329,196 examples in the United States last year?

Alright, not everything has to be about Ford. But as the Blue Oval plans a retreat from the affordable passenger car market, other automakers stand to gain the company’s lost customers. Some of them, anyway. And Toyota seems to have no qualms about continuing to sell small, affordable cars that bring buyers into the showroom — so much so, that it’s spending $170 million to bring more jobs (and a new Corolla) to Mississippi.

In the context of this week’s news, the Corolla’s factory retooling and platform swap makes one marvel at what name recognition and a simple bodystyle can do for a model.

We can put any speculation that Toyota wants to cull its five-door Corolla iM to rest right now. The automaker has revealed an all-new 2019 model ahead of its official debut at next week’s New York International Auto Show, but with a new body and platform comes a slight name change.

The last vestiges of the defunct Scion brand, under which the iM was born in 2015, is now gone. Thus, the Corolla iM becomes simply the Corolla Hatchback. With this model, based on the European-market Auris, Toyota attempts to correct a couple of its predecessor’s glaring flaws.

The Corolla was the first Toyota car to be a smash sales hit in the United States (I’d like to say it was the Corona, for obvious reasons, but that car’s sales figures were merely respectable for a then-obscure brand), but we didn’t think of the sensible little econoboxes as fast until the legendary AE86 Corolla GT-S in 1983. Then came the front-wheel-drive FX16 GT-S, a worthy competitor to European hot hatches.The AE92 GT-S never gained the cult following of the earlier GT-S cars, and so you won’t see many on the street today. Here’s an ’89, spotted in an Oakland, California, self-service wrecking yard.

The Toyota Corolla iM is a bit of a paradox. The bodywork suggests it could be a fun-loving hot hatch, but the illusion dissipates the second you climb into the driver’s seat. The engine seems sick, unfit for the task it has been given, and the ergonomics leave something to be desired. While it’s not really much worse than the Corolla sedan, and it is a serviceable daily commuter for those wanting something affordably efficient, it doesn’t seem up to par with Toyota’s usual fare.

With Scion dead and buried in North America and the Corolla sedan outselling the iM ten-to-one, we’ve wondered if Toyota would even bother keeping the hatchback around. But it looks like it will. The automaker previewed the new Auris hatchback — a European model nearly identical to the Toyota (formerly Scion) iM — in Geneva this week, offering strong hints that it will make its way westward.

Alabama and North Carolina are the final states left in the running for Toyota and Mazda’s $1.6 billion collaborative production venture. Tennessee, Texas and South Carolina are now out of the running but, as you know, there can only be one.

Which state is the smart money on? Your guess is as good as ours, but Toyota does already have an engine manufacturing plant in Huntsville, Alabama. It might make sense to keep things centrally located, especially if it NAFTA falls through and Toyota has to shift Corolla production back to Mexico and bring the Tacoma into the states. Of course, if that doesn’t happen, a factory closer to West Virginia and the little 2ZR-FE DOHC might be preferable.

The third-generation Toyota Corolla, still on a rear-wheel-drive chassis, was a tremendous sales success in California. The cheapest model was the two-door post sedan, and these reliable commuters were seen everywhere in the Golden State well into the 1990s.Nearly all are gone, but this ’77 stayed on its own four tires until age 40, finally wrapping up its long career in this San Francisco Bay Area self-service wrecking yard.

The Dodge Dart is dead. The Ford Fiesta is likely on its last legs in the United States. Ford Focus production is moving to China, off the North American continent where demand for Ford small cars is rapidly declining. General Motors is scaling back production at the Chevrolet Sonic’s Orion Township, Michigan, assembly plant.

That’s the Detroit small car picture, or at least part of it. From Japan’s perspective, however, small cars are entirely worth it, not just because of the sales success enjoyed by the Honda Civic (currently America’s best-selling car through 2017’s first seven months) and Toyota Corolla, but because of the demographic small cars target.

Canadian passenger car sales are falling, not unpredictably, as SUVs and crossovers continue to earn an increasingly large chunk of market share.

And yet at the top of the passenger car leaderboard, Canada’s two best-selling cars are selling at a record pace, with no small amount of help from new hatchback body styles.

Bucking the Canadian, North American, and global anti-car trend most distinctly is the Honda Civic, Canada’s best-selling car in each of the last 19 years.

Indeed, so strong have Civic sales been through the first-quarter of 2017, we’re ready to make a projection. Make it a confirmation. We’ll say it with certainty. Honda Canada’s Civic streak will reach a full two decades, twenty years, as the Civic becomes Canada’s best-selling car in 2017.

The Civic’s lead is already insurmountable.

A year and a half since Scion introduced the iM in the United States, little more than a year since Toyota announced the Scion brand’s discontinuation, and six months since the Scion iM began to operate as the Toyota Corolla iM, almost every Toyota Corolla buyer chooses the inferior Corolla sedan instead of this hatchback.

Fortunately, the iM generates more sales activity for Toyota than it did for Scion. Over the last four months, for instance, the Corolla iM produced 6,548 U.S. sales, up 34 percent compared to the year-before figure claimed by the Scion iM.

After spending a week with the refreshed 2017 Toyota Corolla XSE sedan in January and the last week with the 2017 Toyota Corolla iM, it’s clear the iM is the superior Corolla. It’s clear that a far greater percentage of the 28,000 monthly American Corolla buyers should be choosing this car.

But they don’t. And they won’t. And there are a number of reasons why.

Crossover — it’s such a magical term. To the average consumer and the shiny marketing executive, adventure and utility come standard with a crossover. The consumers who own a crossover can rest assured they’re interesting, well-rounded, and worthwhile people. The marketing executive can also rest assured with the knowledge the CUV is without a doubt the fastest growing segment in the entire North American market.

But you are neither consumer nor person of marketing lineage, you’re the B&B. So tell me, what defines a crossover for you?

So you say you want to understand Toyota. You want to look the company in the eye and get a sense of its soul. Without spending hours studying kaizen and poring over 2000GT imagery and learning the significance of the number 86, you want to know why Toyota is different from, say, Porsche.

Allow the 2017 Toyota Corolla to be your tutor. In LE Eco guise, the fuel-sipping Corolla’s 1.8-liter four-cylinder produces 140 horsepower. In “sporty” SE and XSE trims, the 1.8-liter produces eight fewer horsepower.

No kidding.

With nothing more substantive than rear disc brakes, bigger wheels, and wider low-profile tires, the 2017 Toyota Corolla XSE and its less luxurious SE sibling hardly bring performance to the Corolla lineup. The loss of eight horsepower — and the gain of two pound-feet of torque – compared to the more efficient LE Eco aren’t performance-altering characteristics, either.

Think then of this Corolla XSE as just a Corolla, as merely a Corolla, as only a Corolla, as perhaps the most prudent transportation-oriented purchase a North American car buyer can make this year.

Or as the most joyless way to spend $24,130 on a new car.

This Monday, I sat among a herd of journalists and executives waiting for the Honda Odyssey press reveal to begin. While nominally I was there to cover the event on behalf of this fine publication, I was also considering my next family car purchase.

Jack wrote at length yesterday about the relatively recent phenomenon of at once coddling and ignoring the spawn relegated to the stern of the family vehicle. While I don’t intend to completely answer the questions raised, I’d like to consider what might affect our choice of family conveyance.

Toyota has released 2017 prices for some of its small cars, and it looks like a name change (and modest power increase) tacked a slight premium onto the Toyota 86, formerly the Scion FR-S.

A sign of our automated times, it looks like the manual transmission’s days could be numbered in the Corolla lineup.

These days, plenty of tuner kids want to get a E70 Corolla and turn it into a sick drift machine … but then reality sets in and they end up commuting to work in a 15-year-old Kia Rio instead. Meanwhile, the abandoned drift-project TE72 wagons become 24 Hours of LeMons cars, if they’re lucky, and the rusty SR-5s just get scrapped once something costing more than $19 breaks.

This ’81 Corolla two-door SR-5 liftback gave its all in the service of its owners, and now it awaits parts buyers in a Denver self-service yard.

The eleventh generation Toyota Corolla has been refreshed with a new beak-like nose, and equipped with new safety features and options. Furthermore, as the Corolla is celebrating its 50th anniversary this year, a special commemorative edition has been announced.

I’ll expect to see a few of these rolling across the blocks at the Barrett-Jackson auction in 2046.