#ToyotaCorolla

We continue our 1990s-then-2000s series today, with the Japanese counterpart to the American compacts presented here recently. These Japanese compacts from 1998 represented the last of the Nineties’ Golden Era quality. Civic, Sentra, Corolla, make your pick!

Toyota is on a product blitz today.

Our man Chris is in Texas today, learning more about what the automaker has planned, and while he eats all the shrimp talks to brand folks about it, I’ll give you the newsier skinny.

Today’s Rare Ride was the final iteration of the Chevrolet Nova nameplate in North America. An economy car that largely vanished from roads long ago, today’s hatchback example is very clean and very NUMMI.

The General established the Geo brand for the 1989 model year, as a way to move low-priced iron designed and/or built by Toyota, Suzuki, and Isuzu (for some reason, Daewoo-built cars didn’t get sheltered under the Geo banner, so the LeMans retained Pontiac badges for its entire 1988-1993 sales run here). Of all the Geos, the Corolla-twin Prizm proved the most durable, and so I still find plenty of Prizms during my junkyard travels. Here’s a ’90 with an exceptionally high final odometer reading, found in a Denver-area yard last month.

Not long ago, I became curious about the production longevity of the good old three-speed automatic transmission in North America. The first really successful true automatic had four forward speeds and the two-speed Powerglide delivered the slushbox to the masses, but the three-speed Detroit automatics of the 1960s truly converted the continent to the two-pedal religion. During the last couple of decades of the 20th century, the three-speed got sidelined by more sophisticated transmissions. What was the final new car you could buy with a three-speed transmission in North America? That’s today’s Junkyard Find: a 2002 Toyota Corolla CE, found in Denver last week.

If you desire more sport from your Corolla, act fast.

Toyota has announced pricing for the Corolla Apex, but only 6,000 will be made.

The car was announced way back in July, but now we have a price tag.

Despite deep-sixing its Yaris hatch and sedan for the coming model year, Toyota hasn’t lost interest in all of its passenger car models (not that the Yaris was really as Toyota, but that’s beside the point). There’s been a fair bit of action on that front in recent years, and the automaker shows no signs of stopping.

New trims join the brand’s car entourage for 2021, though those looking to get into the barest-bones Camry will walk away from this article disappointed.

Add the Toyota Corolla to the list of nameplates that were accused of losing the plot in recent years, before being righted — at least partially — by a redesign or refresh.

We’ve talked about this with the Nissan Altima (and Sentra, and Versa), as well as other vehicles. Now, it’s the Toyota’s turn.

I got my grubby mitts on a Corolla Hybrid and put it through its paces around Chicago. I’ve been critical of the car before – the last-generation model’s steering felt like it was constantly out to lunch, and the seating position was uncomfortable, especially for a tall, beer-gutted dude like me.

These flaws might’ve been acceptable if the car didn’t also feel downmarket, even accounting for its price point. Honda, Hyundai, and others were offering compact sedans that were even with (or better) than the Corolla for similar money.

Toyota took a step in the right direction with the Corolla hatch, but did the sedan follow? Well, sort of.

Toyota appears to be ready to answer a call, hinting at — but stopping short of confirming — the future arrival of a small car with outsized performance on American shores.

The automaker’s U.S. arm greeted Thursday by gathering up consumers who’d like to hear more about a GR-badged hot hatch from the company. GR meaning Gazoo Racing, an abbreviation already slapped on a two-door Yaris screamer not available on this continent. Boasting a very blown three-cylinder and all-wheel drive, this Yaris is not your coworker’s wife’s commuter. Nor will its one-size-up sibling be anything to scoff at.

Toyota clearly sees opportunity in the compact hot hatch space, and rumors and trademarks have spoken to this for some time. Today, Toyota’s speaking about it.

Recent trademark filings in Australia offered up tantalizing rumor fare for the hot hatch crowd, but the documents didn’t necessarily spell added future fun for Toyota-loving Americans. That, apparently, is now something they should expect.

The GR Corolla name will reportedly find a home on a three-cylinder version of the Corolla Hatchback — a vehicle whose piston count shouldn’t be scoffed at.

There’s no question that Toyota wishes posters of its cars were found on the bedroom walls of more teenage boys, and, to its credit, it’s made headway on that goal. Supra, anyone? Then there’s the TRD Camry and Avalon, which might raise eyebrows if found in said posters.

That said, the injection of sport into the brand’s once staid lineup seems poised to target the lower end of things. We’ve seen the overseas GR Yaris, an exciting hot hatch not bound for these shores, but Toyota’s focus now seems to be turning to higher-volume small cars. This is where things could get interesting for North America.

Not that long ago, we posited that the Toyota Corolla and Honda Civic would buck the declining passenger car trend and eke out a sales win in 2019. Several things were working in the models’ favor — name recognition, diversity of choice, and the elimination of domestic rivals.

In this market, in this era, breaking even counts as a win. And that’s just what the Corolla and Civic did last year.

As selling compact passenger cars to Americans is no longer a responsibility borne by domestic automakers, Japan is left shouldering much of the burden in a segment it’s always excelled in. Western car sales are on the decline and, with the Detroit Three pulling out, Japan saw both a challenge and an opportunity.

The biggest players, Toyota and Honda, chose to expend every round in their magazines in the hopes of scoring hits. The Civic and Corolla diversified, upping their game and pulling further ahead of rivals like the Nissan Sentra and Mazda 3.

If capturing a bigger share of the pie while stabilizing their own softening sales was the goal, Honda and Toyota seem to have succeeded. With two months left in 2019, it’s increasingly looking like both models could finish 2019 with a sales increase.

In last Wednesday’s QOTD post we covered all the worst examples of automotive collaboration. Commenters racked up the examples, sharing collaboration failures even worse than the Jaguar X-Type selected for textual pillory in the post.

Today we flip it around and discuss the best outcomes of automaker cooperation.

Y’all are probably gonna flay me for what I am about to write. I know, because one of our contributors took it on the chin (no pun intended) earlier this year after writing up the 2020 Corolla sedan.

That’s okay. I can take it. You guys out there fling arrows at us sometimes and we’re cool with it. It’s part of the job. Still, I am ducking (metaphorically speaking, do you know how hard is to type while ducking? Hurts your neck, man).