#Millennials

Are you the “casualcore” type? If you have to ask what the hell that means, you’re not hip enough for this concept. There’s also a chance you live outside the city, or perhaps in the suburbs, and don’t take seldom, unplanned adventures with your trendy urban buddies on their day off from PR work or coding.

If so, Toyota didn’t spare a thought about you when it crafted the promotional copy behind its new FT-4X four-wheel-drive crossover concept. Based on the same platform as Toyota’s C-HR pseudo-crossover — a vehicle that omits four-wheel motivation from its roster of options — the FT-4X is meant to be a do-anything, go-anywhere vehicle for the trendiest people you’ve ever met.

So trendy, in fact, that you’ll need to take a Gravol just to read about them.

The AAA Foundation for Traffic Safety (a research arm of AAA) released a report yesterday detailing their findings on hazardous driving behaviors across different age groups.

Unsurprisingly, Millennials fared about as well as they might if they stepped on your lawn.

While Ford is currently the domestic automaker making the biggest push into in mobility services — which seem to entail practically anything outside of traditional manufacturing and distribution — it isn’t the only company preparing itself for an era of declining vehicle ownership. FCA has partnered with Waymo to develop a fleet of self-driving Pacificas and General Motors has a personal mobility brand, called Maven, that acts as a car-sharing service.

While it isn’t quite so technologically advanced as autonomous vehicles or automotive A.I., Maven provides additional revenue immediately and furnishes GM with a unique opportunity to cope with some of the ownership problems of tomorrow. Car-sharing is good way for GM to profit from people who don’t own cars, but it’s also a clever method of getting young urban drivers to spend money on becoming more familiar with their product — especially on the coasts where import brands tend to outsell their domestic counterparts.

Despite some disparaging typecasting to the contrary, Millennials do know how to drive and aren’t a population of unmitigated phone-addicted car haters.

People under forty even have purchasing preferences associated with automotive ownership. However, some stereotypes ring especially true when compared to their nearest generational counterpart: Generation X.

Millennials, the constantly-stereotyped cohort of young adults who won’t watch a black and white movie but still like cars, are every automaker’s go-to crowd for future sales.

Hyundai has announced a plan to tap these would-be car buyers in a way that drills into the very core of what they desire in vehicle ownership (or so studies show). Think of it as the Netflix approach to sales.

Baby Boomers are getting too old for traditional sports cars. Their purchasing power may have ushered in the initial success of the muscle car (as well as its resurrection), but no 70-plus-year-old wants to obliterate their pelvis crawling into a low-slung coupe or have its rock-hard suspension rattle the dentures out of their mouth.

That leaves the younger generations to champion the sports car going forward, and — I am very sad to say — they will not be up to the task.

Forget Chevrolet’s cringe-inducing launch of the first-generation Spark — this could be the biggest hipster Millennial marketing/branding effort to date.

Naturally, it’s for an affordable car brand, but with a difference: this brand is completely new and its products have yet to be revealed. Lynk & Co, a new subsidiary of Volvo parent company Geely, launches on October 20, Reuters reports, and it’s clear it wants to be every free-spirited young adult’s first car.

It’s long past time to put the bike (myth) away.

Outside of certain urban centers, Millennials are cuckoo for cars. Jobs and families and lifestyles, you see. As more members of the youngest car buying cohort show up at dealers looking to sign on the dotted line, their method of payment is evolving, too.

Automakers are turning up the wick on drive-sharing investments and slowly transitioning from car manufacturing to providing mobility. That’s likely a good bet, too, considering a recent report from McKinsey Global Institute.

The report, titled “ Poorer than their parents? A new perspective on income inequality,” is a stark reminder that the economic situation isn’t as good as it was 10 years ago, let alone compared to the highs of the postwar West.

For starters, 65 or 70 percent of households in the advanced nations studied were “in income segments whose incomes in 2014 were flat or down compared with 2005,” states the report. The United States is one of the countries pulling up that average with 80-percent of households in income segments either flat or falling.

Volkswagen is rumored to cut some 40-plus models from its worldwide fleet as it ushers in a new era of electrification.

That, Tesla wants you to order something now instead of waiting until later, and millennials are just like the rest of us … after the break.

How old do you think the average new car buyer in America is? Go on, take a guess. Based on all of the ridiculous advertising strategies you see lately, you might think that the average new car buyer was a hip, trendy, Generation Y hoopy frood, wearing his beanie to buy organic, fair-trade coffee at the Park Slope Starbucks. (Confession: I went to the Park Slope Starbucks daily during the New York Auto Show this year. Parking was surprisingly easy.)

But no! According to the NADA, the average new car buyer is 51.7 years old, and earns about $80,000 per year. In comparison, the average age of Americans is 36.8 years, and the median income is roughly $50,000. In other words, Baby Boomers are buying all of the new cars right now. There are all sorts of people on the Internet who will tell you why this is a horrible comment on today’s bleak economic landscape (oh, here’s one), but I’m here to tell you that the future of new car sales could be changed with just a bit of clever marketing.

The nonpartisan Pew Research Center recently published the starkest evidence yet of the issues facing millennials versus those that faced boomers during the same periods of their lives.

Millennials, who are now between 18 and 34 according to the study, are more likely to live at home than any other type of living arrangement due to changing social attitudes and the economy.

The official launch of the first-generation Chevrolet Spark played out like a detective in a comedy film who has to go undercover in a high school, all the while clumsily pretending to be hip. It was an awkward pander to the Millennial first-time car buyer, set to too-carefully chosen music.

With refreshed and updated small car models on their way (or already here), General Motors wants young people to rediscover their often overlooked bottom-rung vehicles, so it left the marketing to experts.

Acura is turning 30, and to celebrate, it’s turning its attention away from the yuppy Gen-Xers who first discovered the brand to the hopeful, car-buying Millennials of today.

It’s not pandering for vehicle sales, it’s a relationship, see?

Honda’s luxury marque just launched a marketing campaign that seems perfectly designed to lure in the largest-growing segment of car buyers. Called “30 Years Young,” the ad plays up Acura’s status as the leading luxury brand of this age demographic, while stroking the ego of the Millennial buyer.

Millennials are buying Ford SUVs like it’s going out of style, no doubt dismaying the friends who like to lecture people about their lifestyle on Facebook.

That, Chevrolet offers a voyeur package for its full-side pickup, Fiat Chrysler Automobiles grabs a stack of cash with both hands, Mercedes-Benz gives its midsize SUV the AMG treatment, and two more automakers eye the Formula E grid … after the break!