Mitsubishi's Crazy Plan For America

Mitsubishi’s commitment to the American market seems to hinge on two crossovers, one plug-in, and a hilariously undersized A-segment car. The plan is so absurd that it may have a chance of succeeding.

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Mitsubishi To Spearhead U.S. Revival With Outlander, Mirage

Mitsubishi President Osamu Masuko re-affirmed his company’s commitment to the American marketplace, despite seeing most of its product line eliminated, and the flagship i electric car fail miserably. Despite these Job-like setbacks, Mitsubishi will release more new product in 2013, including a plug-in hybrid SUV and an all-new A/B segment car.

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Junkyard Find: 1990 Eagle Summit

When Chrysler took over the tattered remnants of AMC in 1987, they created the “Jeep-Eagle” division in order to sell Kenosha-ized Renaults such as the Medallion and the Premier. Chrysler back then wasn’t content unless Mitsubishi got involved, and so they slapped Eagle badges on a Mitsubishi Mirage built by DSM in Illinois. This was very similar to the Geo-ization GM applied to Toyota, Isuzu, Suzuki, and Daewoo products sold in North America. You don’t see many Summits these days (you also didn’t see many of them 20 years ago) so this find in a Denver junkyard was a rare event.

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Mitusbishi Mirage: Yes For Canada, Maybe For America

Looks like I have my work cut out for me yet again; the new Mitsubishi Mirage will be coming to Canada, but Mitsubishi may not bring their new small car to the United States. Yes, I’ll take time to review it.

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Junkyard Find: 1988 Dodge Colt

This ’84 Plymouth Colt Turbo caught my junkyard weather eye instantly, because early-to-mid-80s turbo econoboxes are always interesting. Then I realized that you hardly ever see regular fifth-gen Colts, on the street or in the junkyard these days, though they were once among the most commonplace subcompacts on American roads. After that, I kept my eyes open for Crusher-bound naturally-aspirated 1984-88 Colts, finally spotting this one.

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Junkyard Find: 1984 Plymouth Colt GTS Turbo

Turbocharging was big when the 80s began, and nobody liked turbocharging better by mid-decade than Chrysler, Mitsubishi, and Chrysler/Mitsubishi. Turbo Cordias, Turbo Omnis, Turbo K-cars, Turbo Starions and, of course, the various Chryslerized flavors of the Turbo Mitsubishi Mirage. I’d forgotten about the Plymouth-badged Turbo Colts, but then I found this low-mile example awaiting its date with The Crusher in a California self-service wrecking yard.

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  • SPPPP I am actually a pretty big Alfa fan ... and that is why I hate this car.
  • SCE to AUX They're spending billions on this venture, so I hope so.Investing during a lull in the EV market seems like a smart move - "buy low, sell high" and all that.Key for Honda will be achieving high efficiency in its EVs, something not everybody can do.
  • ChristianWimmer It might be overpriced for most, but probably not for the affluent city-dwellers who these are targeted at - we have tons of them in Munich where I live so I “get it”. I just think these look so terribly cheap and weird from a design POV.
  • NotMyCircusNotMyMonkeys so many people here fellating musks fat sack, or hodling the baggies for TSLA. which are you?
  • Kwik_Shift_Pro4X Canadians are able to win?