#Geely

The European Commission concluded that the sale of Volvo to China’s Geely would not significantly impede competition in Europe (well, that would have been a stretch), and approved the transaction, says Reuters.

What are Geely’s plans for Volvo? Which cars will be built? Where and when? How many? Who will run the show? Where is the money coming from? These are just some of the questions government regulators want to know before they put their stamp of approval under the deal. We are not just talking Chinese regulators. European regulators need to give their nod also. For that, they need Geely’s plans. Some of them were leaked. Some of the leakage is quite explosive.

At the Beijing Auto Show, Geely had a whacko two-seater, gullwing adorned concept car on display. I didn’t deem in worthy of mention, along with the hundreds of other whacko concepts. I didn’t even snap a picture. I wish I did. If Chinese media is not mistaken, I missed taking a picture of the world’s cheapest car, cheaper than the Tata Nano.

Ever since the late 90s, car manufacturers and especially car dealers were scared of the Internet. By the end of the 90s, it was agreed that the likes of Carpoint or Autobytel would turn into huge virtual showrooms and would put dealers out of business. It didn’t happen. The opposite happened. The many car shopping sites drove business to dealers. Ten years later, there it is again: The specter of the wicked disintermediation has returned. Direct sales to customers via electronic media are popping up in the world’s largest auto market.

As if the Japanese don’t have enough problems in China, now the Chinese are beating them at their own game: Quality.

“Many Chinese automakers are focusing on improving their quality control by introducing techniques developed in Japan and elsewhere overseas.” This assessment doesn’t come from a propaganda arm of the Chinese car industry.

Remember the Geely GE, the poster child for Chinese auto styling theft? It’s been updated for the upcoming Beijing Auto Show, and trust us, it doesn’t look like a Rolls-Royce copy anymore…

No big deal in China is done until it’s signed and sealed – by the Chinese government. In the case of Volvo, there won’t be any Hummeresque killing me softly. Geely’s deal to buy Volvo from Ford, reached last month, will be waved through the (necessary) approval process.

During the courtship stage between Geely and Volvo, and after their recent nuptials in Gothenburg, Sweden, we often raised the matter of Chang’an. Chang’an has had a joint venture with Ford since 2001. Under the JV, they also make Volvos in China, the S40 and S80, to be exact. They don’t make them in large numbers. 22,405 Volvos were sold in China last year, up nearly 80 percent compared to 2008. The S40 has been on the Chinese market since 2006. The S80L, a long version of the S80, was introduced last year. Chang’an had been in play as a suitor for Volvo, but bowed out.

What will happen to Chang’an’s Volvos?

Some people think that Geely’s acquisition of Ford’s Volvo is driven by the desire for sorely needed know-how for China’s auto industry. Who thinks that way is “totally underestimating” the technological advances made by businesses in the Far East. This comes from none less than GM’s Nick Reilly. If anyone understands the true capabilities of the Chinese Auto industry, then it’s Reilly. He’s been there, in charge of a big part of China’s auto industry. He knows: Geely’s Volvo purchase can mean the great leap forward for Chinese car exports.

As predicted by TTAC, the sale of Volvo from Ford to China’s Geely will be signed this Sunday. A Volvo spokesman confirmed this today to Reuters. Details of the deal will be announced at a news conference in the Swedish city of Gothenburg.

If you think Volvo will stay chaste and out of the grips of the Chinese, abandon all hope. The Chinese are coming to take away your Svenska flikka away for good. Chinese Vice-President Xi Jinping is on his tour of Europe. This weekend, he will arrive in Sweden.

China’s vice-president Xi Jinping (above) is packing his bags for a state visit to Sweden, where he and his entourage will arrive this Saturday. He doesn’t go there to watch pretty blondes. (He doesn’t fancy blondes, see picture below.) Xi Jinping wants to come back to Beijing with a Swedish souvenir: A signed contract between Ford and Geely that will seal the sale of Volvo.

China’s Geely and Ford say they are on track to sign a deal on Volvo, says Reuters after checking back with the players. Spokesmen for Ford and Geely said their companies still plan to sign on the dotted line by the end of the month. Then, the deal would close sometime in summer.

Doubts were raised by China Daily, China’s government-owned and English speaking newspaper. They speculated that “financing and technology issues could delay Zhejiang Geely Holding Group, the parent of Geely Automobile, in its plan to acquire the Volvo brand from US automaker Ford Motor Co,” after talking to “sources familiar with the matter.” The same sources said that “the chances of a short-term deal now looks bleak, unless the two sides make major concessions.” At first glance, this smells like some last minute arm-wrestling, not too foreign to anybody living in China. However, China Daily sees two problems, far beyond the usual haggling:

Reuters (which has been all over the Volvo-Geely deal) reports that Zhejiang Geely Holding has money “in the bank account,” to purchase Ford’s Volvo brand, citing Swedish press reports. And yet, despite having reportedly given Ford guarantees about the financing of Volvo’s business plan, and scheduled a formal deal signing for last month, a deal has yet to emerge. Last week, Geely’s chairman Li Shufu told Reuters from the sidelines of the National People’s Congress in Beijing that “we haven’t reached a final agreement so far,” but “everything is moving as planned.” Geely has also been talking up its “only one foreign brand” strategy and “new energy” car plans, while Volvo reps tell AM Online that a deal will be done by March 31 and that Chinese market access will save the brand [via The WSJ [sub]]. In fact, the only party involved that’s not issuing a steady stream of PR about the upcoming deal is Ford. Could the Blue Oval be getting cold heels?