#Fiat500
All Fiats Are Failing in America, Even the 500X Crossover
Nearly one-third of the workforce at Fiat Chrysler Automobiles’ plant in Kragujevac, Serbia, was laid off last week because of poor Fiat 500L demand.
In the United States, the 500L is by no means the only Fiat that isn’t selling.
Besides the 500L’s sharp U.S. sales decline — year-over-year volume has tumbled each month in the last nine months — the core 500 model which brought Fiat back to life in the U.S. has lost nearly half its volume this year, a 6,288-unit loss through only five months.
Meanwhile, the expectation that a crossover could make up for the poorly received 500L and rapidly aging 500 turned out to be false. A crossover, yes, that will be the ticket. Surely a crossover could work wonders. A relative of the Jeep Renegade, only prettier, could definitely restore Fiat to the peak glory days of 2014.
Glory days, when with two models in its lineup, Fiat USA failed to match its stated goal of 50,000 annual sales for the 500 alone? Of course, that Sergio Marchionne sales forecast was way off target.
Just as the 500L and 500X have missed the mark, as well.
FCA Hands Out Band-Aids, Tourniquetes to Fiat Dealers
Fiat’s American retailers are struggling to bring in buyers as well as pay the cost of their dealerships, but help is on the way from the parents.
On March 9, Fiat Chrysler Automobiles pitched a plan to stabilize dealers, offering Fiat stores the opportunity to combine their operations with the Chrysler-Jeep-Dodge-Ram dealers many are adjacent to, Automotive News reports.
Fiat Sales Are Crumbling In America
New product is not fueling renewed American interest in Fiat Chrysler Automobiles’ namesake Fiat brand.
The 500X, the latest product added to Fiat’s U.S. lineup, was clearly the brand’s best-selling model in November 2015, but sales at the brand slipped three percent, a modest drop of 82 units. Rewind one year and Fiat’s lineup featured only two nameplates: the 500 with which the brand relaunched in 2011, and the 30-month-old 500L. Adding the 500X, a true subcompact crossover, brought in 1,833 buyers in November 2015.
But the 500 and 500L combined to generate 1,915 fewer sales in November 2015 than in November 2014, astounding losses for a brand which in November of last year suffered a twelve-month sales low.
The Fiat brand’s figures in November 2015 were worse.
Review: 2015 Fiat 500 Abarth
Is there a car enthusiast whose pulse does not quicken when he or she hears the brrrap brap of the exhaust when the North American spec Fiat Abarth fires up? TTAC’s managing editor Derek Kreindler is correct, the Abarth does indeed sound faster than it actually is, but it still sounds glorious. Don’t tell me that an inline four can’t sound as exciting as a V8 or even a V12. Saying that an eight or a twelve “sounds better” than a four is like saying that a big band sounds better than a trio, as if you can’t enjoy both Duke Ellington and Cream.
Fiat 500 Love Affair: Over In Canada, At a Passionate Peak In Mexico
Fiat 500 sales plunged to an all-time low in Canada in January 2015, falling 69% to just 148 units. To be honest, 500 sales were lower in Canada on one occasion. In February 2011, only nine were sold. Then again, the 500 didn’t truly began to trickle into dealers until the following month.
Canadian sales of the 500 were at their strongest in 2012, when volume increased on a year-over-year basis every month and the 500 twice crested the four-digit barrier. In fact, the Fiat 500 ranked among Canada’s 20 best-selling cars in both March and April of 2012.
Fiat 500 Sales Declines: 14 Months And Counting
After 15 consecutive months in which U.S. sales of the Fiat 500 increased on a year-over-year basis, U.S. sales of the Fiat 500 have declined in each of the last 14 months.
Not surprisingly, the more recent streak began the exact same month in which Fiat’s large, less popular 500L arrived.
During the former 15-month span, Fiat USA averaged 3746 500 sales per month. Over the last 14 months, that average has fallen 26% to 2773 units per month.
QOTD: Marchionne Says Government Made Him Sell Fiat 500
An event held at Washington D.C’s Brookings Institute saw FCA CEO Sergio Marchionne and former National Economic Council head Larry Summers discuss the auto bailout on its five-year anniversary. As always, Marchionne had some colorful commentary, with a one interesting nugget about Fiat.
Fiat Adds Automatic Abarth, Young People "Don't Drive A Manual Transmission"
In a bid to boost sales of the Fiat 500 Turbo and Abarth, the two boosted versions of Fiat’s city car will get an optional automatic transmission.
Fiat Punto to Be Axed, $13.2 Billion Spent On 20 New Models Over Next 3 Years
Fiat Punto, not long for this world.
Sources tell Bloomberg News that Fiat Spa will spend as much as 9 billion euros ($12 billion) over the next three years developing new models for for the European market. The Italian automaker hopes the strategy will end losses on the continent and restore drastically underutilized Italian factories to profitability. Many of the new models will be based on either the Fiat 500 subcompact or the small, low cost Panda. A five door version of the 500 will replace the Punto. The Punto, last restyled in 2005, has long been a fixture in Fiat showrooms and as recently as 2007 it accounted for almost a third of the Fiat brand’s sales in Europe.
Though Fiat wants to use its Italian factories better, the Punto’s replacement will be built in Poland to save on costs. Sergio Marchionne believes that “made in Italy” works with upscale brands like Maserati and Alfa Romeo. The upcoming Maserati Levante SUV will be made in Fiat’s Mirafiori factory.
Dispatches Do Brasil: 56 Anos De 500
Cain's Segments: The Fiat 500
Fiat’s recent North American downturns have caught the attention of many automotive industry observers, particularly those who never believed Fiat had a high-volume future on this side of the Atlantic.
There’s no better way to keep brand volume high than by introducing new models. Consider the new CLA250, which helped Mercedes-Benz to a 6.6% year-over-year increase in September. Without the CLA, Benz volume was down 3.3%.
That "Small SUV" Coming From Chrysler Will Be A B-Segment Jeep Crossover
Much has been made over the one future product announcement in Chrysler’s IPO filing. Apparently, it will be a an SUV based off of the Small Wide platform. A bit of detective work can help us figure out what it will be.
Review: 2014 Fiat 500L (With Video)
I have to admit, I’m a fan of the Fiat 500. Yes, I know it’s just a Fiat Panda with bubbly sheetmetal. Yes I know it’s a little peculiar. Yes I know it’s trying to ride on MINI success. It doesn’t matter, the wee Fiat makes me grin every time I drive one. Whether it’s the slow-as-dirt standard 500, the ludicrously loud Abarth, the almost-convertible 500c or the totally impractical 500e, the Cinquecento knows how to brighten my day. I was therefore excited when Fiat announced the 500’s success would spawn a four door stable-mate for 2014. Is the 500L 40% more smiles for 20% more cash?
Review: 2013 Fiat 500e Electric (Video)
Despite being an incredibly small part of the US market share, you don’t have to look far in California’s urban areas to find a car with a plug. The reason for that is California’s controversial EV mandate. California wants 1.4 million EVs and plug-in hybrids on the road by 2025. Up till recently, California’s regulations seemed like a pie-in-the-sky dream with a far-away deadline. That changed last year when CARB (California Air Resources Board) mandated (in a nutshell) a combined 7,500 zero-emission vehicles be sold between 2012 and 2014 by the large auto makers in the state. (Credits and trades are not included in that number.) Come 2018, smaller companies like Volvo, Subaru and Jaguar will have to embrace plug-love and at the same time, most of the silly green credits go out the window. By 2025, if my home state has its way, 15% of new cars will be an EV. In California. This brings us to the little orange 500 Fiat lent us for a week. Because everyone is getting into the EV game, this will be our first EV review where we make no mention of living with an EV, range anxiety or charging station availability. If you want to know about that, click over to our 7-part saga “Living with an EV for a week.”
Honda Cuts Fit EV Lease Costs
New and current Honda Fit EV customers can look forward to a reduction in their lease costs.
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