QOTD: Is the Lucid Gravity Priced Right?

by Tim Healey

Published: October 29th, 2024

Is the Lucid Gravity, which will start at just under $80K, priced right? Will it move for that money?

I gotta admit, $79,900 doesn't sound too bad, but $94,900 does. And you'll probably not want the base trim.

With a lower-cost trim unlikely, at least any time soon, does this pricing scheme work?

What say you?

Sound off below.

[Image: Lucid]

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Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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Comments

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4 of 6 comments

SCE to AUX 1 hour ago
It's cheap for a Lucid, and probably too cheap to make a profit.

1 Reply
- AZFelix 1 hour ago
  Exactly. This is a marketing scheme similar to the bare bones vehicle with an incredibly low price that car dealers tout in their ads. Once there the slick sales and marketing plan goes to work to up-sell you into the "better" higher trim models.
  
  Like
ToolGuy 46 minutes ago
You people worry too much. I voted today, and I made some very solid choices. Trust me, your problems are over.

1 Reply
- 28-Cars-Later 4 minutes ago
  Finally! Thank you.
  
  Like

Recent Comments

ToolGuy You people worry too much. I voted today, and I made some very solid choices. Trust me, your problems are over.
ToolGuy Meanwhile Jim Farley, Ford CEO is driving a China EV.
SCE to AUX It's cheap for a Lucid, and probably too cheap to make a profit.
Tassos At $80k worthless, cackling Kamala Dollars it will sell a few lousy cheap Lucids. But if you are asking if it will sell a MILLION UNITS A YEAR, NOT IN YOUR SILLY DREAMS. NO OTHER MODEL THAN THE Model 3/Y has been able to Achieve this sTUNNing success.
AMcA Lyriq was a slow seller early this year - I went on the website and looked at dealer inventory, and they were stacked up like cord wood. I tried the same search a couple weeks back and it looks like they're in short supply now, only a handful in my area. It appears it's caught on, which justifies this further variant.