#BadgeEngineering

Chrysler spent a couple of decades selling Mitsubishis and Simcas with Dodge and Plymouth badges in North America, and the Mitsubishi Galant/Lancer-based Colt line went through the most twists and turns. At first, Plymouth-branded Colts were sold as Champs, but by the mid-1980s both the Dodge and Plymouth versions were called Colts. The difference? Damn if I can find one that goes deeper than emblems.

The folks in Dearborn spent many decades making Mercuries that were just slightly flashier Fords, and so the car-shopping public had no problem with a Comet that was obviously a Falcon (or Maverick), or a Marquis that was obviously an LTD (or Granada). Not so with GM, whose divisions mostly did a pretty good job of building cars that camouflaged their connections to corporate siblings… that is, until the Malaise Era. By the time Carter was President, you could buy a Chevy Nova with Buick, Pontiac, or Oldsmobile badging. I found this example of the Olds Nova at a Denver wrecking yard yesterday.