#Subaru

TTAC’s a great place to share car search stories (particularly for used cars), and I’ve taken advantage of this soapbox on a couple of distinct occasions when looking to replace one of my close personal rides with something else. I’ve gathered you all here today because that time has come once again.

The Subaru Outback is going to glide off into the fall sunset, and soon.

One aspect of Subaru’s incredible growth spurt in the U.S. market was its ability to post consecutive monthly year-over-year sales increases with boring regularity. It seemed like nothing, barring the outbreak of a second civil war, could upset the brand’s uncanny knack for ending the month with more vehicles sold than in the same month a year prior.

Last month was the 93rd such month, and it also happened to be the brand’s best sales month in the country to date. Over 70,000 Subarus left the lot in August; a striking number, considering the brand sold just 187,699 vehicles in all of 2008. Of course, back then the brand’s market share was less than one-and-a-half percent. Last year, Subaru’s slice of the U.S. market stood at just a tick below the 4 percent mark, with this year poised to rise well above it.

While new achievements and milestones still await Subaru in the U.S., September will not go down in history as the 94th consecutive month of year-over-year sales gains.

The streak is broken.

Following a long period of speculation, the future of the Toyota 86 and Subaru BRZ — affordable, jointly-developed rear-drive sport coupes that American buyers seem allergic to — has now become clear. Following a joint announcement from the two automakers, we now know the slow-selling Toyobaru twins will live on into a second generation.

Toyota and Subaru announced Friday that their ongoing partnership, birthed in 2005, will broaden into a greater alliance in the coming years. Part of that pact will ensure a new pair of low-end sports cars, though Subaru also stands to gain more hybrid vehicles.

Subaru didn’t believe the Ascent would add much to the brand’s monthly U.S. sales totals.

A year ago, it looked like Subaru’s forecasts were right on target. Roughly 5,000 U.S. sales per month? Check. Incremental brand-wide growth? Of course. Negligible impact on competitors? Indeed.

But the Ascent’s early capacity for helping Subaru keep its loyal customers loyal has evolved into something quite a bit more useful for the constantly-growing Japanese brand. Ascent volume is rising, rapidly so, and Subaru’s unparalleled streak of year-over-year sales growth – now at 93 consecutive months – now appears in little danger of collapsing.

Subaru has teased the prototype for its second-generation Levorg, confirming the model will debut at the Tokyo Motor Show on October 23rd — alongside the WRX STI EJ20 Final Edition. However, it’s not the commemorative EJ20 we’re interested in. As the Levorg shares its heritage with the Legacy, Impreza, and WRX, the model will likely to preview the group’s evolved styling.

While the Viziv Performance Concept was also supposed to do that, its radical design seems a bit ambitious for the sixth-generation WRX that’s supposed to debut next year. Meanwhile, Subaru’s latest Levorg teasers appear to showcase a production adjacent automobile. Any physical changes the wagon undergoes prior to production are likely to be minor.

Subaru has been on something of a tear lately, cashing in on the crossover craze and ringing up ledgers full of sales. In fact, as of July this year, the company can boast of 92 consecutive months of year-over-year growth. That month was also the second best in Subaru history, just 435 units off its best month ever, recorded in December of last year.

For 2020, the Exploding Galaxy has paid attention to its Legacy sedan, imbuing it with fresh styling and all manner of safety features. Despite these advances, this big car still bears a base price of just $22,745. And, yes, all-wheel drive is standard.

Spend a few minutes talking to a normal, regular person, and they’ll probably reveal very little knowledge of a vehicle’s mechanics or specs while boasting plenty of knowledge of a brand’s (or vehicle’s) marketing efforts and media coverage.

The general consensus, at least according to your author’s mother, is that dogs help sell cars. Full stop. At the very least, they sprinkle a helping of feel-good fairy dust over a brand, leaving a positive impression of the company in the minds of viewers. Audience manipulation is the sole purpose of advertising.

As Subaru walks away from its most recent sales month with yet another healthy volume increase, however, one model seems to have run out of momentum. It remains to be seen if a heaping helping of dogs can turn it around.

Subaru started its first full decade in North America in the Seventies, where it sold the microscopic rear-engined 360. By the Eighties the company had found its niche among crunchy granola types and professors with four-wheel drive wagons like the GL. But Subaru wanted more; specifically customers with more money. Enter the XT.

J.D. Power’s annual Automotive Brand Loyalty Study came out for 2019 this week. According to the outlet, Subaru outranks every other brand when it comes to consumer loyalty. That meshes with any anecdotal evidence I’ve accumulated by just speaking with people. Despite some nagging quality concerns stemming from the company’s swift sales growth, most people I know that have driven a Subaru still want one.

Subaru also has been running some of the best advertisements within the industry with the broadest possible appeal ( as they often feature dogs) over the last few years. Almost every woman I’ve spoken with feels positively about the brand and, while I can’t say the same about the men, it’s not a nameplate that receives much ire with laypersons — minus the odd tale of a tragic timing chain mishap (I told you to take it in, Sean).

Subaru is upping the starting prices of the redesigned 2020 Outback crossover and Legacy sedan by a rather modest amount. The automaker was even confident enough to list the hikes in its own press release, when the industry standard is to simply announce the new MSRP and hope nobody bothers to check what last year’s model went for.

The 2020 Outback will start at $27,655 while the Legacy will begin at $23,645. According to Subaru, that’s an increase of $300 and $200, respectively — though the actual difference over last year’s models is a few bucks higher. Just negotiate a full tank of gas or a handful of air fresheners at the dealership if you feel you’re being slighted.

Subaru was one of the few automakers experiencing growth going into the Great Recession. When the financial crisis struck in earnest, Subaru’s volume briefly dipped to pre-recession levels before resuming its climb. Thanks largely to an enviable public image and desirable lineup, Subaru’s annual deliveries tripled between 2009 and 2018 inside the United States.

However Subaru’s quality rankings have lapsed in its quest to meet elevated demand. There has been a surge in recalls for the brand and some unsavory claims coming from the factory. According to internal documents seen by Automotive News, one of the primary reasons for this was due to rampant supply chain issues. The papers indicate that nearly half of Subaru’s suppliers were recently operating at quality levels below the company’s internal targets. Subaru is currently overhauling its own production processes and working with suppliers to improve quality and avoid developing a poor reputation with customers.

This is what handing 16.8 percent of your company’s ownership to another automaker gets you. Just days after BMW and Jaguar Land Rover announced an electric powertrain agreement, Subaru and Toyota claim a new, shared electric vehicle platform is on the way, as well as a jointly developed crossover.

The effort will mean Subaru — a brand with only a single (Toyota-assisted) plug-in hybrid on the market — will finally have the means to enter the growing EV field.

Subaru may be getting too big for its britches. Despite seeming like it was positioned for nearly incalculable growth at the start of last year, the automaker’s latest financial report showed the period was actually plagued with problems. Over the full fiscal year, which ends on March 31st for Subaru, the company basically showed that its operating profit had been cut in half.

How could this have happened? Subaru’s commitment to all-wheel drive has given its sales a shot in the arm as the crossover craze has escalated and it has one of the best reputations in the business. Seriously, ask any automotive layperson what they think of the brand and they will almost always have something positive to say. However, for all of its presumed advantages, the company is reporting a 48.5-percent decline in operating profit (to 195.5 billion yen) and a 6.3-precent loss of global sales volume.

For 2020, Subaru’s revered Outback wagon undergoes a host of changes while remaining unmistakably an Outback. And, as New York is hardly the first locale that springs to mind when thinking “Outback,” Subaru decided to have the great outdoors accompany the next-generation wagon to this week’s auto show. The automaker brought both the Outback and an eye-catching display showcasing America’s national parks (as well as Subaru’s partnership with the National Park Foundation).

Yes, Outbacks look great with coniferous trees in the background. As for the car itself, we called it. As predicted, the turbocharged 2.4-liter Boxer four that appeared in the Subaru stable for 2019 didn’t remain the sole property of the Ascent crossover for long.

What happens when specific used car requirements combine with some old fashioned encouragement from TTAC staff?

A one-way road trip spanning five states, that’s what.