#LexusEs

The Avalon has been something of a caricature since it wafted on stage in 1994. The stretched Camry was low on soul, devoid of style and soft of spring. In short, it was the Buick that wouldn’t leave you stranded. Since then Toyota has struggled to divine a mission for their full size sedan, a problem complicated by the re-invigoration of the large sedan market by the American brands. In hopes of resurrecting sales numbers, which have slid to 25% of their 2000 year shipments, Toyota has injected something hitherto unseen in an Avalon: style. Is it enough?

Production of the Lexus ES will move from Toyota’s plant in Kyushu, Japan to a plant in Georgetown, Kentucky, where its platform twin, the Toyota Avalon, is built.

The ES has been Lexus’ best-selling sedan for 15 years yet the front-driver started life as something of a side-show. In 1989 the ES was a thinly veiled Camry, supposedly rushed to market because Lexus dealers couldn’t envision launching a brand with one vehicle (the LS 400) and were unwilling to wait for the SC and GS. This explanation makes sense to me and explains why the ES was the only FWD car in a brand created to compete with the Germans. Of course, this odd fit within a full-range RWD luxury brand is exactly why the ES sells. Wonder why Acura’s wares never had the sales success of the ES? It’s all about the brand baby.

Consumer Reports tested the latest offerings of Detroit automakers, did not like the Dodge Dart, was frustrated by the Cadillac XTS, was underwhelmed by the Lincoln MKS, and put off by the Chevrolet Spark. CR ended up recommending a Japanese Lexus ES instead.

Four 2013 models, the Lexus ES, the Hyundai Santa Fe, the Subaru XV Crosstrek, and the Dodge Dart received the coveted “Top Safety Pick” award by the Insurance Institute for Highway Safety.

The Lexus ES has been the best-selling Lexus sedan for decades, outselling every Lexus model except for the RX. While the ES was originally designed as the Japanese luxury brand’s entry-level vehicle in America, it is slowly becoming one of Lexus’ flagship products. To prove to us that Lexus has what it takes to reign supreme in the FWD luxury class they created in 1989, they flew us up to Oregon to sample the all-new, sixth generation ES 350 and 300h hybrid.

The steamy erotica novel “50 Shades of Grey” is apparently inciting the passions of housewives across Manhattan. Good to know that Lexus has something for the good people of Boca Raton, Florida, in the form of the new Lexus ES.

2013 will bring a new version of the Lexus ES, and we’ve already seen its new mug from photographers in China. Yet even with the new ES in the wings, Lexus is on track to sell 40,000 “lame duck” models, making it the most popular Lexus car and the second most popular Lexus vehicle after the RX350. As a goodbye to the “Lexus Camry,” we took one for a road trip from Northern California to Southern California – a sort of farewell to an important but sometimes misunderstood luxury car.

The rivalry between the Buick Lacrosse and the Lexus ES350 may never become the stuff of automotive legend, but for a certain subset of consumers – wealthy men aged 65+ living part time in South Florida – the two vehicles are carefully cross-shopped to determine which car has the plushest ride, quietest cabin and parcel shelf best suited for stacking Kleenex boxes and adjustable-back baseball caps.

Now, the great conjecture machine known as the blogosphere (in this case, GM Authority) is reporting that the new Lexus ES, due out as a 2013 model, will make its Chinese domestic rival look “laughable. That according to one “well-connected auto industry executive”. Based on what we’ve seen from the Toyota product stable, the anonymous gentleman may be on to something.

As a nameplate, Lexus is now old enough to consume alcohol in all fifty states. Make no mistake, though: the brand Lexus has become is not the brand it was perhaps originally intended to be. Toyota and Nissan each launched with a (mostly) clean-sheet big V8 sedan and a warmed-over home-market showroom filler. For Nissan, the lineup was a short-wheelbase version of the all-new “President”, badged Q45, and a long-in-the-tooth Leopard coupe, yclept M30. Toyota introduced its “F1” global flagship as the Lexus LS400. To keep the new LS from being lonely in the showrooms, a quick nose job was done on a JDM faux-hardtop midsizer, and the ES250 was born.Perhaps the Japanese thought they could win the “D-class” battle against BMW and Mercedes-Benz as easily as they’d destroyed the British motorcycle industry or humiliated the American attempts to build subcompact cars. It didn’t quite work out that way. The Q45 badge moved to the rather dismal Nissan Cima before completely fading away. The M30 was a sales catastrophe, to put it mildly. While the current LS460 does about the same annual volume in the United States as the Mercedes-Benz S550, it does so with a base price that is almost $23,000 below that of the Benz.It was the humblest of the original four offerings from Lexus and Infiniti that would go on to conquer, if not the world, then at least the continent of North America. Today, Lexus is one of the top-volume luxury brands in the market. Its killer Camry-derived duo of %20http://www.thetruthaboutcars.com/capsule-review-2010-lexus-es350/" rel="nofollow noopener" target="_blank">%20http://www.thetruthaboutcars.com/capsule-review-2010-lexus-es350/">ES 350 and RX350 perennially occupy the top of their segments’ sales charts, generating over 100,000 sales per year. Lexus is one of the most famous success stories in the industry, but it began with a straight badge-engineering job of a nearly obsolete car.