#Crossover

When Pontiac’s infamously retina-searing Aztek pops up in popular auto industry analysis, it’s usually as little more than a throwaway punchline. So credit Thebigmoney.com‘s Matthew DeBord for trying to leave the Thesaurus entry for “ugly” out of a recent piece dedicated entirely to one of the great modern styling miscalculations. Unfortunately, his admirable restraint serves only to further a wholly unsupportable thesis:

GM needs to remember the Aztek, because it represents the kind of risk-taking design that the post-bankruptcy firm will need to go forward. The temptation for the New General will be to copy successful market formulas, rather than try to define new market segments.

Since day one, the Cadillac SRX was a desperate underdog looking to dethrone the Lexus RX: Middle America’s CUV of choice. But the SRX was a muscular macho machine and the Lexus is an overstuffed Camry Wagon. Now, with a more mundane blueprint, Cadillac believes their latest SRX utility is “the new standard for luxury crossovers.” Plus, as the promotional material claims, it’s also the Cadillac of Crossovers. Whoa dude: what standard are they holding themselves to, and does anyone still believe Cadillac is the ultimate word in luxury?

Many people have questioned why General Motors needs so many brands. Why have both Chevrolet and GMC selling essentially the same vehicles? With the new GMC Terrain, we might just have an answer. Or not.

No, Honda’s Accord-based Crossover sin-against-nature hasn’t been canceled, but it is being cannibalized (sort of). Acura has announced [via Autoblog] that a TSX Sportwagon will be offered beginning with the 2011 model year. In short, if you begged Honda to bring a Euro-spec Accord wagon to market, your pleas have been answered… as long as you’re willing to shell out at Acura prices. More information as it becomes available… meanwhile, notch up another promising sign in the Honda column.