#Alliance
The Gloves Are Off: Suzuki 2 - Volkswagen 0
“Right now, there is no specific joint development project going on with Volkswagen,” Suzuki Executive Vice President Yasuhito Harayama told reporters who came to Suzuki’s headquarters in Hamamatsu, Japan, to meet four executive vice presidents of Suzuki. Come to think of it, there had been no progress over the past 18 months in the much feted partnership between Suzuki and Volkswagen, Harayama said.
The man who just cut deep in the fraying strands of the tie-up between Volkswagen and Suzuki would have all reason to say everything is fine. Harayama is a former bureaucrat at Japan’s economy and trade ministry who was hired by Suzuki two years ago. He is in charge of relations with Volkswagen. It is not in his interest to admit defeat.
According to comments made by Harayama to Ran Kim of Reuters, one of the sharpest reporters on the Japanese auto beat, relations between Wolfsburg and Hamamatsu turned into a deep freeze when Volkswagen tried to “wield influence over Suzuki’s management.”
“It was made very clear when we tied up with Volkswagen that we did not want to become consolidated, and that we would remain independent,” Harayama said.
Before anything will happen between Suzuki and Volkswagen, the deal needs to be renegotiated.
![Bertel Schmitt](https://cdn-fastly.thetruthaboutcars.com/media/profile/2022/07/20/32231_1.jpg?size=50x50)
Tata Troubled By Lack Of Progress In Fiat Alliance
Before Fiat snapped up Chrysler from the US taxpayers for a song, it saw the Indian firm Tata as another logical partner for a long-term alliance. After Tata bought Jaguar/Land Rover, the auto media was awash in rumors that the British brand would share components with Fiat’s Alfa-Romeo brand. When Tata came out with the Nano, there was speculation that Fiat’s dealers in Europe and Latin America could be used to sell the low-cost car, even rumors of a Fiat-branded version were floated. Fiat even tried to sell Tata on one of its notoriously nasty Italian plants. What did surface from Fiat and Tata’s flirtations: a joint venture in India that, by all accounts, is going not well at all. And now, with Fiat distracted by its Chrysler rebuilding project, Ratan Tata is expressing his displeasure with his firm’s Fiat tie-up, telling The Hindu Businessline
I have to admit that so far, the venture with Fiat has not been as active as we had thought… I think that Fiat has to launch more models into the market to keep dealers interested. It also has to look at its cost structure in terms of parts and components. So the joint venture needs to be looked at quite critically and until that happens, it’s not going to be optimised… As far as what else we can do with Fiat, I think Sergio Marchionne and I can really talk to each other. However, at the working level, it hasn’t quite been that way. We have looked at Latin America to do something together, but things haven’t moved as they should have done
![Edward Niedermeyer](https://cdn-fastly.thetruthaboutcars.com/resources/imgs-responsive/avatar-letters/avatar-E-1ABB71.png?size=50x50)
Suzuki And Volkswagen Are Having A Baby: A-Star Is Born
Ever since Volkswagen bought not quite 20 percent of Suzuki a little more than a year ago, industry observers said: “Now what?” To this day, the couple remains childless. Lately, there have been rumors that the impatient German side is pushing for offsprings, whereas the Japanese side stays chaste. Now finally, there might be results – if India’s Economic Times has the correct information.
![Bertel Schmitt](https://cdn-fastly.thetruthaboutcars.com/media/profile/2022/07/20/32231_1.jpg?size=50x50)
Volkswagen Gets A Russian Bride
It must be Russian week. Yesterday , it was Ford and Sollers (and Sollers minus Fiat/Chrysler). Today, it’s Volkswagen and GAZ going to the altar. The two plan a joint venture to produce 300,000 cars per year in Russia, The Moscow Times reports.
![Bertel Schmitt](https://cdn-fastly.thetruthaboutcars.com/media/profile/2022/07/20/32231_1.jpg?size=50x50)
Will Fiat-Chrysler Become An American Firm?
CEO Sergio Marchionne certainly suggested as much in a speech at the NADA convention over the weekend, in which he said
Who knows? In the next two or three years, we could be looking at one entity. It could be based here
From the perspective of the American taxpayer, this would certainly be the favorable outcome. After all, Fiat didn’t put a single Euro into the restructured Chrysler, and national bailouts don’t usually result in the expatriation of the bailed-out firm. But the US Treasury department isn’t the only master Fiat has to serve, and Marchionne’s suggestion that the Fiat-Chrysler alliance has touched off something of a “firestorm.” The Financial Times reports that
Pierluigi Bersani, leader of the [Italian] opposition Democratic party, demanding an explanation from Mr Marchionne said it was unacceptable for “Turin and the country to become a suburb of Detroit”.
Industry Minister Paolo Romani adds [via the Montreal Gazette]
The head of the carmaker must remain in Turin
And with Italian backlash against a possible Detroit headquartering of the Fiat-Chrysler alliance building, Marchionne is backpedaling furiously.
![Edward Niedermeyer](https://cdn-fastly.thetruthaboutcars.com/resources/imgs-responsive/avatar-letters/avatar-E-1ABB71.png?size=50x50)
Judge Throws Out Hedgies Case, Clears Way For Porsche Anschluss
Phew.
Did you hear that? That was a sigh of relief, emanating from the few souls that are still holding the fort at Volkswagen in Wolfsburg and Porsche in Zuffenhausen. The sudden release of long held breath was caused by U.S. District Judge Harold Baer, who dismissed a lawsuit by 10 hedge funds who accused Porsche of securities fraud during the Wiedeking/Härter hijinx. The hedgies claimed more than $2 billion in damages, which gave Volkswagen pause in fully absorbing Porsche. Now, they can floor it.
![Bertel Schmitt](https://cdn-fastly.thetruthaboutcars.com/media/profile/2022/07/20/32231_1.jpg?size=50x50)
Renault Alliance: Still On the Scrapheap of History
While the US government was saving Chrysler with the Chrysler Corporation Loan Guarantee Act of 1979, American Motors had to go to the French government for its bailout.
![Murilee Martin](https://cdn-fastly.thetruthaboutcars.com/media/profile/2022/07/26/70200_2.jpg?size=50x50)
Slow Suzuki Tests Piech's Patience
Uh-oh. Septuagenarian Ferdinand Piech is expressing youthful impatience with octogenarian Osamo Suzuki. Volkswagen’s Chairman of the board “is reportedly irked at the slow progress of his firm’s alliance with Suzuki,” says The Nikkei [sub]. The reason? “A year after Suzuki and Volkswagen agreed on a capital and business tie-up, the track record of their partnership remains devoid of significant accomplishment.”
![Bertel Schmitt](https://cdn-fastly.thetruthaboutcars.com/media/profile/2022/07/20/32231_1.jpg?size=50x50)
Suzuki: Indians Not Included
When Volkswagen bought 20 percent (well, 19.9) of Suzuki, everybody assumed it would be one of Volkswagen’s favorite “win-win-win” deals: Volkswagen gets better access to India, where Suzuki owns half the market. Suzuki gets better access to China, where Volkswagen is the largest passenger car brand. Both will work happily together to rule the world by 2018. Now Suzuki Chairman Osamu Suzuki says at least the Indian part is not true.
![Bertel Schmitt](https://cdn-fastly.thetruthaboutcars.com/media/profile/2022/07/20/32231_1.jpg?size=50x50)
Volkswagen And Porsche Uniteder And Uniteder
![Bertel Schmitt](https://cdn-fastly.thetruthaboutcars.com/media/profile/2022/07/20/32231_1.jpg?size=50x50)
BMW: Working With GM? Us? You Must Be Dreaming
![Bertel Schmitt](https://cdn-fastly.thetruthaboutcars.com/media/profile/2022/07/20/32231_1.jpg?size=50x50)
BMW Wants To Tie-Up With – OMG
![Bertel Schmitt](https://cdn-fastly.thetruthaboutcars.com/media/profile/2022/07/20/32231_1.jpg?size=50x50)
Suzuki Will Teach VW Where The Little Cars Come From
When Volkswagen bought a 19.9 percent share in Suzuki, everybody in the know knew that a much bigger trade was going down. A trade of subcontinents. Suzuki owns nearly half of the market in India, where Volkswagen is a relative nobody. Suzuki is dabbling in China, where Volkswagen rules the roost.
![Bertel Schmitt](https://cdn-fastly.thetruthaboutcars.com/media/profile/2022/07/20/32231_1.jpg?size=50x50)
Three Way Suzuki-SAIC-VW Tie-Up Denied
Where would we be without our breakfast cereal, fresh from the Chinese rumor mill? Two days ago, we wrote that Suzuki, Volkswagen, and SAIC are rumored to be working on a three-way tie-up. “Not so,” says SAIC according to Gasgoo. They denied a rumor that was spread by the competition at Suzuki’s Chinese partner Changan Auto.
![Bertel Schmitt](https://cdn-fastly.thetruthaboutcars.com/media/profile/2022/07/20/32231_1.jpg?size=50x50)
Are You Sitting Down? BMW And Daimler Plan Backward Alliance
Again and again, the mucky-mucks of Daimler and BMW had sworn to do stuff together, buy parts, build engines, there are occasional rumors that the two will tie the knot. North and South Korea will unite and hell will turn into a glacier before that happens – which is not saying that it might not. Some day. In a galaxis far away. As long as Daimler and BMW employ engineers who make crusaders look like the Peace Corps, no jointness between the two luxury brands has any perspective. Every win-win so far has turned into a whine-whine. But it’s not for a lack of trying.
![Bertel Schmitt](https://cdn-fastly.thetruthaboutcars.com/media/profile/2022/07/20/32231_1.jpg?size=50x50)
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