Seven of Mine: Hyundai Assimilates Electric Power

Matthew Guy
by Matthew Guy

Appearing on the same day as certain other vehicles under which one will find the E-GMP architecture, the annoyingly capitalized Hyundai SEVEN was introduced today at the L.A. Auto Show. Billed as a preview of a future sport utility electric vehicle, it’s meant to further the burgeoning all-electric IONIQ sub-brand while also being one of the building clocks for Hyundai’s kick at reaching carbon neutrality by 2045.

Why they didn’t have Jeri Ryan drive the thing on stage is beyond this author’s comprehension.

You may recall the automaker’s Electric-Global Modular Platform (E-GMP) has quickly become the structure for a number of vehicles including the Genesis GV60 and Kia EV6, not to mention the Concept EV9 which also appeared this morning at the same auto show. As such, this Hyundai SEVEN shares certain key metrics with the latter, including a targeted range of 300 miles and the capability to hoover up enough electrons to fill its battery to 80 percent in about 20ish minutes.

This is a big brute, with a wheelbase spanning almost 126 inches. That about splits the difference between a Tahoe and Suburban, if you’re wondering. Few other details were given since whatever production vehicle is spawned from this concept will likely be beaten into submission by pencil-necked accountants seeking to save pennies. A skateboard-style platform like the E-GMP does permit a certain amount of styling freedom compared to other structures where certain hardpoints are locked into place early in development. Don’t expect the wild door opening or seating arrangement shown here, for example, but that unique front lighting signature is not wholly out of the question.

“The SEVEN concept demonstrates Hyundai’s creative vision and advanced technological development for our electrified mobility future,” said José Muñoz, President and CEO, Hyundai Motor North America. “Its innovative interior space, eco-friendly powertrain and cutting-edge safety and convenience technologies reveal an exciting future for Hyundai SUV customers.”

Cutting through the marketing speak, we find several technologies – in addition to the EV powertrain – that could be useful to real-world consumers. With all eyes on germ epidemiology these days, the Hygiene Airflow System is a neat idea that takes inspiration from the airflow management found in passenger aircraft. In its one mode, air is taken in through air intakes located in the roof rails. It then travels downward through the cabin and is extracted through an exterior vent behind the rear wheels. In another mode, the air flows from the slim dashboard to rear vents. It can apparently operate whether the vehicle is in motion or not, suggesting active airflow fans and the like, reducing cross-contamination among passengers and isolating airflow between front and rear occupants.

Pandemic or not, there has been an Uber or two in which we wish this type of system was in place. Dude definitely had Taco Bell for lunch, is all we’re saying.

There are no firm plans to produce the Hyundai SEVEN as it sits of course, though you can wager large sums it won’t be too long before their showrooms contain a large all-electric SUV. Perhaps they’ll hire Jeri Ryan to introduce that one.

{Images: Hyundai, © 2021 Tim Healey/TTAC]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Jeff S Jeff S on Nov 18, 2021

    Maybe I am getting older but I just don't want to pay 40k or more for a hideous looking vehicle that doesn't look as good as a vacuum cleaner. I am sure that there are some decent looking EVs on the market but the trend in car and truck design seems to be more ugly. The 2022 Toyota Tundra is an ugly looking vehicle.

  • Dusterdude Dusterdude on Nov 18, 2021

    Nice looking vehicle ! I’m not willing to buy an EV in the next 5 years but like the looks of it !

  • Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
  • SPPPP I am actually a pretty big Alfa fan ... and that is why I hate this car.
  • SCE to AUX They're spending billions on this venture, so I hope so.Investing during a lull in the EV market seems like a smart move - "buy low, sell high" and all that.Key for Honda will be achieving high efficiency in its EVs, something not everybody can do.
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