Funky Volkswagen T-Roc is U.S. Bound: Report

Steph Willems
by Steph Willems

Desperate for more utility vehicles in the U.S. market, Volkswagen has reportedly green-lit a sporty crossover concept that has made the auto show rounds since 2014.

The T-Roc, which shares the same MQB platform as the Golf, debuted as a two-door compact crossover with a targa-like removable roof and pillarless side glass. Just don’t expect the T-Roc to drop its top when it appears in the U.S. in 2019. Oh, and the two-door thing? Don’t expect that, either.

According to Automotive News, Volkswagen’s American dealer network has given the T-Roc a thumbs up, meaning there’s broad confidence in the model’s ability to sell. The model will slot below the next-generation Tiguan and held-over previous generation model.

While the source’s claim is big product news for the U.S., overseas markets are already anticipating T-Roc deliveries in the second half of this year. European customers can expect standard front-wheel drive, with optional 4Motion all-wheel drive. Naturally, Golf engines reside under the hood. Likely, VW’s turbocharged 1.8-liter four-cylinder will be the U.S. go-to powerplant.

While similar drive wheel choices should appear in the U.S., the T-Roc might see a name change first.

Two weeks ago, VW North American Region CEO Hinrich Woebcken bemoaned the brand’s “severely underrepresented” utility vehicle presence in the U.S., hinting that another large crossover might appear on the Atlas’ platform. There was no mention of the T-Roc, but adding it would bring the brand’s ultimate utility count to six (including the yet-unannounced large CUV). It would also give the brand a product with youthful appeal.

A report from earlier this year claims the fun and edgy concept will have a tall glass of cold water poured over it before reaching production. Two-door utility vehicles no longer fly, so expect a four-door model built in the style of the concept. Removable roof panels will let in some air, but don’t hold out hope for a targa experience. It isn’t known if the rear doors will be center-hinged or of an abbreviated clamshell design.

As you’ve no doubt observed, there are plenty of details yet to be pinned down for this model. That includes where it’ll be built. U.S.-bound production models could be built in Mexico or imported from Europe.

Steph Willems
Steph Willems

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  • Fighter835 Fighter835 on Mar 21, 2017

    In other words, they're going to make another small, boring CUV. I can't wait... (yes, that's sarcasm).

  • Tosh Tosh on Mar 23, 2017

    You can't spell "atrocious" without "t-r-o-c."

  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.
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