#jaguaripace

The electric Jaguar I-Pace debuted to mostly positive reviews and won design awards for its striking look, but the road since then has been anything but smooth. Jaguar recently recalled the vehicle for the fifth time for an issue that could cause battery fires, and the automaker hasn’t yet figured out a fix for the problem.

Big changes are coming to Jaguar. The new Jaguar Land Rover CEO, Adrian Mardell, recently outlined a plan to shift the brand from a premium automaker to one that sells two-million dollar vehicles in a new “halo strategy” that will see most of its current vehicles discontinued.

Mardell’s plan includes building special edition models with price tags upward of $2 million, far outpacing anything the automaker currently makes outside of its Continuation models. At least some of Jag’s new models will land as EVs, such as the four-seater concept that will debut later this year.