Another One: Geely Announces Zeekr EV Brand

Geely Auto Group has announced the formation of an electric technology firm and automotive brand called Zeekr Company Limited. With the Chinese group already holding numerous mobility-focused brands with a penchant for electrification, it’s a bit curious to see it launching another one. But Geely has indicated that Zeekr will be aimed at the premium EV market using a similar business model as Lynk & Co.

That likely means selling vehicles as a service, rather than a product owned by the driver — something we’ve been incredibly wary of since the industry starting mulling over things like subscription services and online sales. Owned jointly owned by Geely Automobile Holdings and Zhejiang Geely Holding Group, the plan is to start launching products in China before the end of 2021. It’s quite the swift turnaround, leading us to believe there will be some platform sharing with other Geely-owned automotive brands. New product is said to be introduced every twelve months over the next five years.

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  • ToolGuy You people worry too much. I voted today, and I made some very solid choices. Trust me, your problems are over.
  • ToolGuy Meanwhile Jim Farley, Ford CEO is driving a China EV.
  • SCE to AUX It's cheap for a Lucid, and probably too cheap to make a profit.
  • Tassos At $80k worthless, cackling Kamala Dollars it will sell a few lousy cheap Lucids. But if you are asking if it will sell a MILLION UNITS A YEAR, NOT IN YOUR SILLY DREAMS. NO OTHER MODEL THAN THE Model 3/Y has been able to Achieve this sTUNNing success.
  • AMcA Lyriq was a slow seller early this year - I went on the website and looked at dealer inventory, and they were stacked up like cord wood. I tried the same search a couple weeks back and it looks like they're in short supply now, only a handful in my area. It appears it's caught on, which justifies this further variant.