Return of the Apple Car: Almost There or Vaporware?

After years of restarting and then killing its electric vehicle program, Apple has again signaled that it’s once again serious about developing something for your driveway. Ulrich Kranz, former Canoo CEO and brains behind the BMW i-cars, has reportedly been picked up by the company for its automotive team.

Apple has yet to verify the hire and Kranz hasn’t updated his LinkedIn profile. But there have been multiple reports that he’s been been taken aboard specifically for his EV expertise. Unless social networking platforms are becoming passé (fingers crossed), it’s likely that the tech company wanted to wait until it could make an official announcement accompanied by an update on development.

That’s assuming Apple is still doing a car, however.

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  • 28-Cars-Later Suggestion for future QOTD: Given the fact US road infrastructure is crumbling around us why must all new cars have 20+ inch wheels with tires an inch or two thick in sidewall which literally become bent over time bc of potholes? I know initially in the 90s wheels got bigger to accommodate larger disc brakes but its gone a little too far given the road infrastructure don't ya think?
  • Jeff Keep your vehicle well maintained and it will run a long long time.
  • AZFelix "Oh no! Anyway... " Jeremy Clarkson
  • SCE to AUX I can't warm up to the new look. Still prefer my 22 SF.
  • SCE to AUX I guess the direct sales stores weren't polled. Unless dealers are going out of business, I don't feel one bit sorry for them. They should most fear the mfrs who are eager to get rid of them, reducing costs and increasing customer satisfaction.