When Is an SUV Not an SUV? When You're Just a Little Too Pompous for Your Own Good

Thanks to automakers and their stable of marketing and PR folks, the English language is feeling used and abused these days. Don’t worry, this isn’t a rant about overused industry buzzwords like synergy and dynamism, the popularity of which show no signs of waning. You’ll be hearing those forward-thinking — and intentionally confusing — descriptors for years to come.

Right until cooler, non-lame words like panache and gravitas come into vogue, this author hopes.

Lately, and with increasing frequency, a new language is emerging on the automotive scene. High-minded, plummy, and completely shameless, this new language flings misleading titles at a certain product: utility vehicles, specifically those appealing to buyers known for good breeding, tennis, and summers at the cape.

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  • 28-Cars-Later Suggestion for future QOTD: Given the fact US road infrastructure is crumbling around us why must all new cars have 20+ inch wheels with tires an inch or two thick in sidewall which literally become bent over time bc of potholes? I know initially in the 90s wheels got bigger to accommodate larger disc brakes but its gone a little too far given the road infrastructure don't ya think?
  • Jeff Keep your vehicle well maintained and it will run a long long time.
  • AZFelix "Oh no! Anyway... " Jeremy Clarkson
  • SCE to AUX I can't warm up to the new look. Still prefer my 22 SF.
  • SCE to AUX I guess the direct sales stores weren't polled. Unless dealers are going out of business, I don't feel one bit sorry for them. They should most fear the mfrs who are eager to get rid of them, reducing costs and increasing customer satisfaction.