#SportsActivityVehicle
When Is an SUV Not an SUV? When You're Just a Little Too Pompous for Your Own Good
Thanks to automakers and their stable of marketing and PR folks, the English language is feeling used and abused these days. Don’t worry, this isn’t a rant about overused industry buzzwords like synergy and dynamism, the popularity of which show no signs of waning. You’ll be hearing those forward-thinking — and intentionally confusing — descriptors for years to come.
Right until cooler, non-lame words like panache and gravitas come into vogue, this author hopes.
Lately, and with increasing frequency, a new language is emerging on the automotive scene. High-minded, plummy, and completely shameless, this new language flings misleading titles at a certain product: utility vehicles, specifically those appealing to buyers known for good breeding, tennis, and summers at the cape.
![Steph Willems](https://cdn-fastly.thetruthaboutcars.com/media/profile/2022/07/20/1318305_1.jpg?size=50x50)
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