#Rivian

Despite offering a choice of battery sizes, Rivian’s R1T pickup, scheduled for production late this year, was not revealed under a banner of affordable green motoring. Nor was the R1S SUV that followed it. The Michigan-based startup’s first vehicles instead wowed onlookers with their tech prowess and capability — four hub motors, an innovative platform, and a maximum range of 400 miles — and prices that were fairly comparable with existing high-zoot pickups and SUVs.

Carrying a starting price of $69,000 at its debut, the R1T is now said to be in line for a price drop. Same goes for the R1S.

An electric vehicle platform many can’t wait to get their hands on continues to make Rivian the upstart automaker to watch. The fledgling, Michigan-based automaker just closed a $1.3 billion investment round led by T. Rowe Price Associates, Inc. — pushing the company’s 2019 take to $2.8 billion.

With two utility vehicles on the way and a pledge to license its EV architecture to anyone willing to pay for it, Rivian’s big-buck backing from the likes of Ford, Amazon, and Cox Automotive was just the start.

Rivian, the Michigan-based EV startup with big plans for its R1S SUV and R1T pickup, isn’t bashful about making its “skateboard” electric vehicle platform available to rivals. At Ford, that skateboard may soon appear below a new Lincoln vehicle, a new report claims.

Ford raised eyebrows earlier this year when it sunk $500 million into the upstart EV maker, with the Blue Oval claiming the investment paves the way for an “all-new, next-generation battery electric vehicle.” That vehicle is apparently now taking shape.

From the Mustang Mach-E to the Cybertruck in a matter of days. What a week it’s been. While the verdict is still coming in on Tesla’s, um, interesting take on an electric pickup, an auto giant and an upstart automaker that just bought a big assembly plant are happy to offer an alternative.

Of course, neither General Motors nor Lordstown Motors have a physical, production-ready pickup to show you, but many would argue Tesla doesn’t, either. Yet both rival EV pickups are on the way, the companies claim. One’s already taking pre-orders.

Rivian, the Michigan-based startup that aims to get electric pickups and SUVs into the hands of consumers starting late next year, may choose a controversial avenue to ownership.

The automaker’s CEO, RJ Scaringe, claims the automaker is seriously thinking about offering a subscription service when it begins rolling out vehicles from its Normal, Illinois assembly plant in 2020. Without a dealer network, Rivian’s plan was always to send vehicles directly to buyers, no doubt earning it the ire of dealer groups country-wide.

Isn’t Rivian the popular thing these days? Courted by Amazon and Ford with investments of $700 million and $500 million, respectively, the Michigan-based EV startup recently gained a cash infusion from Cox Automotive.

Now, that very first investment is bearing fruit — 100,000 pieces of it, promised for a three-year delivery window.

Full disclosure time: For those who are new around here, I worked at Cox Automotive for a little over four years as a sales trainer in the Media Sales division. In that role, I was (very) peripherally aware of some of the company’s strategic decisions, as the Sales Strategy team was also part of my larger department, but I didn’t have any influence or advance knowledge of them. (This is a boilerplate statement for when my old friends at Cox decide I’m in violation of my employment termination agreement by writing this.)

When I first started at Cox (before they even called it “Cox Automotive,” it was just Autotrader.com then), the company was a fat cat, to say the least. I remember when one of our leadership team members declared that we had sold $1.2 billion of revenue in a year, and that over $700 million of it was pure profit. I remember when we drastically overpaid for Dealer.com and Dealertrack at a whopping $4 billion dollar pricetag, just because we had the cash laying around and we were going to get heavily taxed on it if we didn’t spend it on something.

Of course, everything has an expiration date, and the third-party automotive classified business was no exception. Around 2016 or so, consumers started using this new thing called “Google” to search for cars on the internet, dealers stopped writing five-figure checks for classified ads every month without even asking why, and sales reps learned that they aren’t actually worth $250,000 a year for just “checking in” on dealers. Their strategy of diversification, with the purchases of companies like Kelley Blue Book, vAuto, and VinSolutions turned out to have been a smart move, as some of their competitors like Cars.com were stuck holding the note on a company that literally nobody wants. Ouch.

So when I read that Cox Automotive had invested $350 million into Rivian last week, my initial thoughts were, “Oh, there goes Cox burning some more cash,” and I mostly went about my day. However, a week later, I’m beginning to see that there are more wheels in motion than anybody on the outside realizes — and they will have a significant impact on the automotive marketplace in the years to come.

If everything goes as planned, electric utility vehicle startup Rivian will start production on its RT1 pickup and RS1 SUV next year, utilizing plenty of Michigan and SoCal brainpower and a former Mitsubishi plant in Normal, Illinois.

Of all EV startups, Rivian is widely believed to have the best chance for success — and big-bucks investments from Amazon and Ford back up that assertion. While it’s well known that the automaker plans to offer its vehicles in three battery flavors, little in the way of new details have emerged this year. So here’s a tidbit: as far as the SUV is concerned, owners will be be able to choose just how much wind they want in their hair.

Not long ago, it was expected that General Motors would sink a pile of cash into upstart electric automaker Rivian. Instead, GM held its horses while Amazon plunked down a $700 million investment in the Michigan-based company.

Now, Ford Motor Company is filling GM’s shoes, offering up half a billion dollars and announcing a co-developed product with the EV company, creator of the long-range R1T pickup and R1S electric three-row SUV. The big question now is: what form will that vehicle take?

General Motors has been negotiating with Rivian, the Michigan-based company developing some of the slickest EVs we’ve seen in a while, over the possibility of purchasing an equity stake in the promising startup. Following news that Amazon was leading a $700 million round of funding in Rivian in February, reports came streaming in that the biggest of The Big Three would likely become the startup’s next backer.

The rumored deal was expected to result in GM bringing an electric pickup to market sooner than anticipated, with Rivian seeing a boost to its funds and manufacturing capabilities. However, talks don’t appear to have progressed as expected.

With both Ram and GMC showcasing multifunctional tailgates this past year, versatile pickup configurations appear to be the segment’s hot new trend for 2019.

It’s a trend that’s likely to continue, and American EV manufacturer Rivian has something even more ambitious in the early stages of development. According to a patent published the U.S. Patent and Trademark Office last month, the company has worked up a set of designs showing a pickup (presumably the R1T) equipped with reconfigurable bed modules. By using a flatbed configuration as the base setup, Rivian can simply tack on different modules to transform the rear for whatever job its owner needs it for.

The whisperings from earlier this week panned out, but only partway. Amazon, the e-commerce giant that’s probably sending a cookbook to your neighbor’s house as you read this, is leading a $700 million investment in Michigan-based automotive startup Rivian.

What’s missing from this news is General Motors, which, according to sources who spoke to Reuters and Bloomberg earlier in the week, was looking to sink its own cash into the company.

Rivian Automotive made a big splash at last year’s Los Angeles Auto Show with its fully electric R1T pickup and R1S SUV, and General Motors apparently liked what it saw.

According to sources who spoke to Reuters and Bloomberg, GM is interested in acquiring a piece of Rivian’s action. The Detroit automaker, which recently expressed interest in building an electric pickup of its own, is reportedly in talks to invest in the Plymouth, Michigan-based company.

Having just unveiled a rather impressive all-electric pickup for the LA Auto Show, Michigan-based automotive startup Rivian is following up with another model. Rivian’s second vehicle will be a seven-passenger SUV, called the R1S, that uses the same platform as the R1T e-pickup.

That results in the pair playing host to nearly identical specs. This isn’t a problem, as the automaker vows to provide between 300 and 562 kW (402 and 753 hp) in combined output. Range is similarly good. The company is also promising figures that would make most other electric vehicles of this size blush, especially if you opt for the bigger battery.

Despite being in existence for nearly a decade, Rivian has operated in relative obscurity. However the company has finally decided to break cover by debuting its R1T electric pickup slightly ahead of the Los Angeles Auto Show. The American startup is attempting to best other EV manufacturers by filling unoccupied space on the market. While electric pickups do exist, only the Ohio-based Workhorse has a clear production plan and that’s intended to primarily serve commercial fleets.

Meanwhile, the R1T is being designed with the consumer market in mind and boasts some seriously impressive specifications.