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Bark's Bites: When It Comes To #Branding, Cars Still Come First
I still remember it as though it were yesterday. My father, nearly exactly the same age that I am today, pulling up into the driveway of our suburban home in his new company car just slowly enough for everybody in the neighborhood to see.
As a cherubic five year old, I looked down from the window of the bedroom that I shared with my older brother, feeling the same sort of excitement that I normally reserved for things like the very few Christmas mornings that I had experienced thus far. Not because I was necessarily that excited, mind you, but because everybody else in the house was. The buzz was palpable. My dad was bringing home the car that signified that his new position as the president of a brokerage firm, the car that nearly everybody in the early 1980s said was their dream car.
What was the dream car in question? If you were alive in 1983, you already know. It was the Lincoln Town Car, resplendent in the color of a Carolina sky that my ever politically correct mother nicknamed “Polack Blue.” To own a Town Car in the time of Perestroika was to let everybody else know that you were somebody. That you had made it.
![Mark "Bark M." Baruth](https://cdn-fastly.thetruthaboutcars.com/media/profile/2022/07/20/134815_1.jpg?size=50x50)
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