Ford Lightning Getting Company in Tennessee

The 2022 Ford F-150 Lightning has officially started production at the company’s Rouge Electric Vehicle Center in Michigan and will apparently be getting some company at the Blue Oval City campus in Tennessee. On Tuesday, CEO Jim Farley said that the upcoming plant had been selected to produce a new model during a press event covering the official launch of the all-electric F-Series.

“It’s another truck,” he explained. “This is not our only truck. We said very clearly we want to be the leader in electric pickup trucks.”

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Ford Lighting EPA-Estimated Range Confirmed

With window stickers of Ford’s all-electric Lightning pickup having leaked late last week, there were a lot of people interested in having their “Fuel Economy and Environment” estimates verified. Ford CEO Jim Farley has obliged by confirming the figures, adding that the vehicle’s maximum range should ballpark around 300 miles (or better) unless you snub the extended-range models.

The executive confirmed the F-150 Lightning XLT, Lariat, and Pro trims at 320 miles with the bigger battery. Though those running with the standard battery pack only yield 230 miles between charging. Meanwhile, the Lightning Platinum tops out at 300 miles even due to it having gnarly tires and being less aerodynamic than its siblings.

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Ford Outlines EV Production Strategy for Europe

Ford Motor Co. has shared its intent to launch seven fully electric vehicles in Europe, including a battery-electric variant of the Puma subcompact crossover, its best-selling (and looking) passenger car for the market. Though the first EV in its new product offensive will be a midsize crossover helping Blue Oval deliver on a previous promise to manufacture electric vehicles in Cologne, Germany.

The unit is said to capitalize on Ford’s partnership with Volkswagen Group by leaning on the latter entity’s MEB platform that already underpins VW’s ID products and Audi’s e-tron vehicles. Driving range is estimated at 311 miles per charge, with the company anticipating a formal debut later this year.

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Russia-Ukraine War Adding to Supply Problems, Auto Industry Reinventing Itself

Volkswagen Group has stalled production in Germany, citing an inability to obtain sufficient parts from Ukraine. The automaker reportedly is lacking sufficient electrical components for its Zwickau-Mosel plant and the Dresden-based “Transparent Factory” — both of which are responsible for manufacturing VW and Audi-branded electric vehicles.

While the automaker declined to identify any specific suppliers, it said that Zwickau-Mosel will be down for at least four days as the Dresden facility will only need three days of downtime. That should put them both back online by the end of the week. But that’s hardly a guarantee and problems abound elsewhere, some of which are starting to feel borderline ordinary, as the industry continues reinventing itself.

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Ford Ranger Raptor Gearing Up for United States

Ford has announced that the Raptor Ranger will become a global model this week, furnishing the relevant specifications while CEO Jim Farley scheduled its arrival in the United States for 2023.

While that doesn’t give us specific details for the version that’ll be hitting our market next year, nobody is expecting massive changes between regions. Our Raptor Ranger will likely utilize the same twin-turbo 3.0-liter V6 that’s inside the Bronco Raptor. That’s a lovely 392 horsepower and 430 pound-feet of torque, with numbers being subject to change to appease local regulators. Though the pickup’s 10-speed automatic and standard four-wheel drive (with a two-speed transfer case and front and rear locking differentials) should persist regardless of whatever the Environmental Protection Agency says it needs.

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Ford CEO Asks Dealers to End Markups, Plans Punishment

You’re probably well acquainted with dealer markups by now. Supply shortages created during the pandemic have left the world with fewer automobiles and car dealerships are taking full advantage of the elevated demand. As you might have expected, this trend resulted in plenty of people overpaying or becoming cautious of a market they now see as wildly predatory.

Car manufacturers have begun asking dealerships to take it easy on the price gouging. General Motors made its plea last week and Ford has followed up by reiterating its own concerns during the company’s Q4 2021 earnings report. The Oval is worried that dealer markups are tainting its relationship with customers, with top executives making casual references to the trend back in November. Ford CEO Jim Farley is now telling dealers that they need to cut it out lest they be punished by the manufacturer.

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Industry Braces for Increased Volumes, Lower-Margin Vehicles

It’s a little early in the year to say anything definitive about 2022 vehicle volumes, however, the automotive industry has been signaling that production numbers should begin to rise in the coming months. While that sentence should be cause for a sigh of relief, there are parts of the industry that might not feel as good about it as you probably do.

With supply chain problems having drastically limited vehicle production during the pandemic, many dealers opted to price their goods well above anything that could be considered normal. This worked out poorly for many of the smaller outfits as larger retailers enjoyed record-breaking profits in 2021. Some manufacturers also benefited financially, as the chip shortage allowed them to prioritize their highest-margin products. Unfortunately for them, 2022 is likely to bring affordable vehicles back into play and gradually pull pricing closer to something approaching normality.

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Stellantis Makes Decision on Vaccine, Truckers Head to Ottawa

Following the U.S. Supreme Court’s decision to block proposed OSHA regulations backed by the Biden administration, it was assumed that automakers would quickly begin weighing in on vaccine rules now that there would be no federal obligation. However, they’ve actually been keeping quiet on the matter, with Stellantis being the first manufacturer to walk back previous requirements.

While the automaker had previously been working up to companywide vaccine mandates, it pushed back its vaccine deadline for early January. This week, Stellantis confirmed that it will be abandoning the scheme entirely after suggesting that the existing compliance rates were sufficient. Though something tells me that executives have become aware of the swelling pushback against COVID restrictions and became concerned with the optics.

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White House Invites Auto Execs to Endorse Build Back Better

The White House has made plans to host American business executives — including numerous CEOs tied to the automotive sector — in an effort to gain support for the stalled Build Back Better agenda. The meeting is scheduled to take place today, with President Joe Biden and company hoping to convince them to get behind the (revised) $1.75 trillion spending bill after it passed in the House but never made it through the Senate.

Seats have already been reserved for General Motors CEO Mary Barra, Ford CEO Jim Farley, and Cummins CEO Tom Linebarger. The rest are going to heads of manufacturing and technology companies, with a few noteworthy outliers. For example, the Biden administration has also invited the president of the Teachers Insurance and Annuity Association of America and the CEO of Siemens (a multinational entity that’s not based in the United States). Based on earlier statements from White House press secretary Jen Psaki, the meetings will take place in-person, bucking the Biden administration’s trend of hosting virtual events.

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Ford Pausing Reservations on Maverick Hybrid Until Summer

Ford’s sales success with the Maverick pickup has been undeniable. But if you’re in need of more evidence, the automaker has begun notifying dealerships to stop taking reservations on the base hybrid model because it doesn’t even think it can keep up with the existing backlog.

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Mustang Production Paused at Flat Rock Assembly

Ford will be idling Mustang production this week due to an insufficient supply of semiconductor chips. For all the talk the industry made about getting over supply chain hurdles in 2021, manufacturers continue citing insufficient access to microchips as the primary obstacle preventing them from enjoying more routine operations.

The automaker confirmed the move on Tuesday, explaining that Michigan’s Flat Rock Assembly will be down until sometime next week.

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Lincoln Now Sells More Product in China Than U.S.

After years of Ford unsuccessfully trying to court the Chinese market in the same way General Motors did, Blue Oval has finally hit an important milestone. For the first time ever, the Lincoln luxury brand has achieved more sales in China than in the United States.

On Thursday, Lincoln announced that it had delivered more than 91,000 vehicles in China in 2021 – representing an increase of 48 percent increase against 2020. Meanwhile, the brand managed to lose ground in North America with just 86,929 sales for last year. That’s the worst Lincoln has seen in over a decade, though the company has basically witnessed its share of the U.S. market seesawing in the wrong direction since the 1990s.

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Supreme Court Blocks OSHA Workplace Vaccine Mandates

A divided U.S. Supreme Court has blocked the Biden administration’s vaccine-or-test rule that would have been enforced by the Occupational Safety and Health Administration (OSHA) and impacted roughly 1.7 million automotive employees.

“Although Congress has indisputably given OSHA the power to regulate occupational dangers, it has not given that agency the power to regulate public health more broadly,” the court explained. “Requiring the vaccination of 84 million Americans, selected simply because they work for employers with more than 100 employees, certainly falls in the latter category.”

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The Ford Mustang Shelby GT500KR Returns

Shelby American is bringing back the GT500KR as an ultra-rare alternative to an already specialized variant of the Ford Mustang. So rare, in fact, that the odds of you actually obtaining one border on nonexistent.

Ford debuted the original in 1968 to capitalize on Carol Shelby’s winning streak with the Mustang and the “King of the Road” KR designation returned in 2008 while the retro renaissance was in full swing. Both were sold in limited numbers, with the new model being no different. Designed under the premise that Shelby could build one hell of an automobile for roughly $5,000 in 1968 ($40,000 today), the first GT500KR boasted a modified 428-ci (7.0-liter) Cobra Jet V8 engine and plenty of exterior accouterments helping to boost both performance and presence. Underrated at 355 horsepower, Shelby’s time with the Ford parts bin actually yielded a powertrain estimated to be in excess of 400 bhp with 440 pound-feet of torque.

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Ford Has Officially Run Out of Maverick Pickups

Word on the street is that Ford’s new “compact” pickup has been such as smashing success that the automaker is fresh out of product — at least in hybrid guise.

While the 2.0-liter turbo offers substantially more power and towing capability, the default 2.5-liter Duratec four-cylinder gasoline engine with a hybrid electric motor still produces an agreeable 191 horsepower and 173 lb-ft of torque. Mated to Ford’s e-CVT gearbox, the Environmental Protection Agency suggest the pickup delivers 42 mpg around town and 33 mpg on the highway. Considering that the vehicle retails just below $20,000 (before you account for taxes and dealer fees), offers a conservatively sized truck bed, and seats five, it’s little wonder that Ford’s tapped out in an era where people are being forced to tighten their belts.

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  • Wjtinfwb My local Ford dealer would be better served if the entire facility was AI. At least AI won't be openly hostile and confrontational to your basic requests when making or servicing you 50k plus investment and maybe would return a phone call or two.
  • Ras815 Tesla is going to make for one of those fantastic corporate case studies someday. They had it all, and all it took was an increasingly erratic CEO empowered to make a few terrible, unchallenged ideas to wreck it.
  • Dave Holzman Golden2husky remember you from well over decade ago in these comments. If I wanted to have a screen name that reflected my canine companionship, I'd be BorderCollie as of about five years go. Life is definitely better with dogs.
  • Dave Holzman You're right about that!
  • EBFlex It will have exactly zero effect