#Enterprise

Just like children who pledged allegiance to the flag before they started their school day, a number of grown adults are brand faithfuls who pledged their hard-earned dollars to a cause they believed is theirs to fight. For whatever reason, they are still steadfast in their belief that their brand is the best, their truck is better than all others and their car is the most reliable piece of transportation since God invented feet.

Yet, if there’s one thing that the last week, last month, last year, or even the last decade has taught us it’s that companies, specifically automakers, do not care about us. Not one bit.

Allow me to explain.

2014 has been a good year for the rental car industry. A recovering economy has meant more car rentals and more miles traveled by consumers. Volume alone isn’t responsible for the rental companies’ recent success, though. Each of the big three rental chains has been able to raise prices, thanks to the consolidation of an industry that they now collectively control 98% of.

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Tis better to own a Leaf or an S than to rent one, it seems. According to Enterprise Holdings Inc., known for driving around in cars wrapped in branded brown paper for some reason, customers who rent electric-only vehicles from their lot soon return their sustainable rides for a one with a sustainable range based on the number of (gasoline and diesel) fuel stops along the way.