QOTD: Should Cadillac Build the Sollei?

by Tim Healey

Published: July 23rd, 2024

When I asked you guys how'd you fix Cadillac, a couple of themes emerged.

Many of you pushed for the return of spelled-out names, as opposed to alphanumeric monikers, and you also pushed for better design, especially in the cabin. The Sollei concept addresses both points.

Maybe not everyone will like the design, style is subjective, after all. But it does seem like Cadillac is trying to address the critiques leveled at the brand.

So, should the company build something like the Sollei? Maybe it doesn't have to be an ultra high-end, bespoke car like the concept. Maybe it could be a more mainstream flagship model, perhaps.

What do you think?

Sound off below.

[Image: Cadillac/GM]

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Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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2 of 84 comments

Nicholas on Jul 25, 2024
Long and low = Cadillac. I love it. But it needs to be $100k to sell, and if it were, it would IMO

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Mgh57 on Jul 29, 2024
I like the small back seat bar I have seen in some photos but I guess a front seat bar would be pushing it.

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