Ford's Overall Sales Climb While EV Numbers Drop

by Chris Teague

Published: July 10th, 2023

ford s overall sales climb while ev numbers drop

Ford has invested billions in its electrification efforts, but the automaker might not see a return on that money for quite some time. Though it reported a significant jump in sales in the second quarter of this year, the company’s EV sales have fallen slightly.

Ford reported second-quarter sales growth of 9.9 percent from a year before and noted that year-to-date sales were up 10 percent. At the same time, Ford’s EV sales declined by 2.8 percent, driven by a more than 21 percent decline in Mustang Mach-E sales and a 3.8 percent drop in E-Transit numbers.

If EVs aren’t driving Ford sales, what is? If you guessed trucks, you’d be right. The Blue Oval’s truck sales jumped 34 percent in the second quarter and almost 25 percent from the first quarter of the year. Ford moved 246,155 trucks in the second quarter, outselling all of its rivals and helping it retain the title of the best-selling truck maker in the United States.

Though Ford truck sales jumped 26.2 percent, the company’s SUVs also saw double-digit increases. The automaker said that the supply of the Mustang Mach-E is improving and noted that F-150 Lightning inventory is on the rebound following a battery fire issue that temporarily halted production.

Ford’s sales report isn’t that surprising, given the state of EV infrastructure in this country and the additional costs of buying electric. The F-150 Lightning is an impressive electric truck, but it’s significantly more expensive than a comparable gas-powered F-150, making it a tough sell in many parts of the country. General Motors is in a similar boat, though it also reported a strong sales gain of 19 percent during the same time.

[Image: Ford]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.

#Ford #FordF150lightning #fordev

Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

More by Chris Teague

Comments

Join the conversation

4 of 27 comments

Carlson Fan on Jul 10, 2023

"The F-150 Lightning is an impressive electric truck,"

Really? Explain that one. There isn't one thing in that whole truck that I find innovative which explains the dismal performance. They basically took and F150 chassis and stuck some electric motors and a big heavy battery on it. Have you looked at the pictures of what's underneath some of the pretty plastic covers. Looks like a hot mess of engineering to me. The word "ugly" comes to mind.

They will never sell these over-priced under performing road disasters in any numbers. Start over with a clean slate and build an EV PU aimed at the WT market. With current battery tech,. & charging infrastructure that is the only market worth pursuing right now.

3 Reply
- VoGhost on Jul 11, 2023
  
  Ford is doing exactly that. The Lightening is just a stopgap until they've finished engineering the new model.
  
  Like
Doug brockman on Jul 10, 2023

I have no clue
but if its EV like Tesla reflect that stacked against the sales of cumulative ICE vehicles its a meaningless drop in the bucket

Like Reply
- VoGhost on Jul 11, 2023
  
  The past is in the past. Today, the best selling vehicle in the world is the Tesla Model Y. America is back, baby!
  
  Like

Recent Comments

Peter Buying an EV from Toyota is like buying a Bible from Donald Trump. Don’t be surprised if some very important parts are left out.
Sheila I have a 2016 Kia Sorento that just threw a rod out of the engine case. Filed a claim for new engine and was denied…..due to a loop hole that was included in the Class Action Engine Settlement so Hyundai and Kia would be able to deny a large percentage of cars with prematurely failed engines. It’s called the KSDS Improvement Campaign. Ever hear of such a thing? It’s not even a Recall, although they know these engines are very dangerous. As unknowing consumers load themselves and kids in them everyday. Are their any new Class Action Lawsuits that anyone knows of?
Alan Well, it will take 30 years to fix Nissan up after the Renault Alliance reduced Nissan to a paltry mess.I think Nissan will eventually improve.
Alan This will be overpriced for what it offers.I think the "Western" auto manufacturers rip off the consumer with the Thai and Chinese made vehicles.A Chinese made Model 3 in Australia is over $70k AUD(for 1995 $45k USD) which is far more expensive than a similar Chinesium EV of equal or better quality and loaded with goodies.Chinese pickups are $20k to $30k cheaper than Thai built pickups from Ford and the Japanese brands. Who's ripping who off?
Alan Years ago Jack Baruth held a "competition" for a piece from the B&B on the oddest pickup story (or something like that). I think 5 people were awarded the prizes.I never received mine, something about being in Australia. If TTAC is global how do you offer prizes to those overseas or are we omitted on the sly from competing?In the end I lost significant respect for Baruth.