Porsche's Next Flagship Will Be an EV Crossover

porsche s next flagship will be an ev crossover

Despite hardcore motorsport enthusiasts collectively proclaiming the 911 as Porsche’s greatest model of all time, it’s presently being outsold by the all-electric Taycan sedan. As a subsidiary of Volkswagen Group, Porsche was already poised to electrify its entire lineup in anticipation of government restrictions on gasoline-powered models. But consumer interest in high-end EVs may be accelerating the process.

On Monday, Porsche CEO Oliver Blume confirmed plans to launch a full-electric crossover positioned above the Cayenne and Macan that’s likely to become the brand’s most expensive vehicle. This is being done to help prime the pump for the upcoming initial public offering we won’t be able to learn about until we learn more about what its agreement with Volkswagen for the structure of a partial listing looks like. But it also seems that Porsche believes there’s good money in EVs. Considering how well its high-margin crossovers have performed, this seems like a natural progression of its lineup.

Blume said the vehicle would be “a very sporty interpretation” of an SUV — which is already on brand — but provided no additional information on what the model will offer. Codenamed K1, the crossover will be manufactured in Leipzig before the end of the decade. Porsche doesn’t want to give too much away right now and it looks like the vehicle is likely to go through a pretty intense development cycle due to the hardware that’s said to be included.

Last November, Automotive News leaked dealer info that the K1 crossover was slated to arrive sometime after 2025 and may be large enough for a third row of seats. Since then, we’ve also heard that the all-electric flagship will be incorporating hardware from the motorsport-focused Mission R — namely its 920-volt electrical system designed to improve notoriously slow EV charging times.

But it’s hard to say how serious we should be taking this prospective model. Porsche is very obviously trying to hype investors ahead of the IPO and the related announcement focused more on the company’s present positioning, opportunities for growth, and ethereal statements about how it’s redefining luxury.

“Porsche is a global and iconic luxury brand. We are 100 percent sports car and 100 percent luxury,” stated Blume. “As an exclusive sports car manufacturer with the benefit of the economies of scale from our cooperation with Volkswagen Group, we are in the sweet spot of the luxury automotive industry. This results in structural growth opportunities for us.”

[Image: Porsche]

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  • Redapple2 Redapple2 on Jul 21, 2022

    test

    this sux now

  • Master Baiter Master Baiter on Jul 21, 2022

    I like the "like" button. Even better would be "agree", "disagree" and "troll" options.

  • Sgeffe Bronco looks with JLR “reliability!”What’s not to like?!
  • FreedMike Back in the '70s, the one thing keeping consumers from buying more Datsuns was styling - these guys were bringing over some of the ugliest product imaginable. Remember the F10? As hard as I try to blot that rolling aberration from my memory, it comes back. So the name change to Nissan made sense, and happened right as they started bringing over good-looking product (like the Maxima that will be featured in this series). They made a pretty clean break.
  • Flowerplough Liability - Autonomous vehicles must be programmed to make life-ending decisions, and who wants to risk that? Hit the moose or dive into the steep grassy ditch? Ram the sudden pile up that is occurring mere feet in front of the bumper or scan the oncoming lane and swing left? Ram the rogue machine that suddenly swung into my lane, head on, or hop up onto the sidewalk and maybe bump a pedestrian? With no driver involved, Ford/Volkswagen or GM or whomever will bear full responsibility and, in America, be ambulance-chaser sued into bankruptcy and extinction in well under a decade. Or maybe the yuge corporations will get special, good-faith, immunity laws, nation-wide? Yeah, that's the ticket.
  • FreedMike It's not that consumers wouldn't want this tech in theory - I think they would. Honestly, the idea of a car that can take over the truly tedious driving stuff that drives me bonkers - like sitting in traffic - appeals to me. But there's no way I'd put my property and my life in the hands of tech that's clearly not ready for prime time, and neither would the majority of other drivers. If they want this tech to sell, they need to get it right.
  • TitaniumZ Of course they are starting to "sour" on the idea. That's what happens when cars start to drive better than people. Humanpilots mostly suck and make bad decisions.
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