Audi Unveils Exclusive RS 7, Limited to 23 Units

audi unveils exclusive rs 7 limited to 23 units

The tasty RS 7, with a 4.0L bi-turbo V8 belting out nearly 600 horsepower packed into a slinky sportback body, is the sort of delightful lunacy which acts as a speedy tonic to the raft of dour crossovers and SUVs which crowd parking lots at the mall. A new exclusive edition – a trim infuriatingly spelled in all lower-case letters – ratchets up the rarity even if it doesn’t provide any extra German horses.

The price goes up, too. A lot.

Audi is not alone in this phenomenon, of course. Witness the crew at Aston Martin who went through an era in which their pricing strategy was apparently “think of a price, then double it”. The RS 7 exclusive edition will bear a Monroney of $165,400 which is quite a walk from the standard RS 7’s sticker which starts at $118,500.

For yer money, Audi will sell you an RS 7 with a number of – erm – design enhancements. The exterior is painted in an exclusive Mamba Black pearl, a shade which apparently gives an effect in which the black paint carries undertones of blue. An exterior Carbon optic package, generally a $6,650 option on an RS 7, darkens the Audi rings and badges, puts carbon-like material on the exterior mirror caps and front spoiler, and jazzes up the rear diffuser element. There are 22-inch tires at each corner, cutting a 285 section on 30-series rubber. There is also a blue light signature in the headlight housing for good measure.

It does come with Ceramic brakes which is a $9,000 option on workaday RS 7 models. Biting into those discs are blue-painted calipers, a shade not available on other trims which means your nemesis at the yacht club will instantly know you’ve splashed out for something special. Dynamic Ride Control suspension and Sport exhaust are also part of the deal, so your frenemies will have no trouble hearing you accelerate out of the Ritz parking lot. Meanwhile, the cabin is decked out with similar addenda, including (surprise!) blue stitching on the seats and other interior surfaces. Leather coverings are extended to just about every touch point like the doors armrests and upper dashboard.

Configuring a check-every-box example of a 2022 RS 7 on the Audi build and price tool results in a machine costing $145,740, equipped with the likes of Ceramic brakes and a Bang & Olufsen sound system costing five grand. That lessens the delta between an RS 7 and an RS 7 exclusive edition – but 20 large is still a lot to pay for blue trim. Perhaps the one-percenters think differently.

[Image: Audi]

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  • Stuki Stuki on Jul 08, 2022

    Since coach built one-off were such great, reliable cars, compared to the Corolla and all..... There was a time, back when Germany had the Mark, when German products could be relied upon to be pretty much at the cutting edge of industrial excellence. Those for whom vanity drastically trumped sense, could still get this sort of stuff. From Uwe Gemballa and the like. Except, Gemballa and guys like him, had some sort of style. Not everybody's favorite style, but at least some sort of edge that the mainstreamers couldn't quite bring themselves to touch. The Central Bank Welfare empowered wannabe Gemballas behind this latest round of silliness, have none of that. Nor of anything else valuable. Just lots of loot, stolen by central banks and handed to clueless clowns.

  • Mgh57 Mgh57 on Jul 10, 2022

    If Musk is so smart then why doesn't he understand that the Earth has an overpopulation problem. We don't need more people. He also seems sadly lacking in business ethics. Just more reasons to dislike this guy. Not a fan.

  • Sgeffe Bronco looks with JLR “reliability!”What’s not to like?!
  • FreedMike Back in the '70s, the one thing keeping consumers from buying more Datsuns was styling - these guys were bringing over some of the ugliest product imaginable. Remember the F10? As hard as I try to blot that rolling aberration from my memory, it comes back. So the name change to Nissan made sense, and happened right as they started bringing over good-looking product (like the Maxima that will be featured in this series). They made a pretty clean break.
  • Flowerplough Liability - Autonomous vehicles must be programmed to make life-ending decisions, and who wants to risk that? Hit the moose or dive into the steep grassy ditch? Ram the sudden pile up that is occurring mere feet in front of the bumper or scan the oncoming lane and swing left? Ram the rogue machine that suddenly swung into my lane, head on, or hop up onto the sidewalk and maybe bump a pedestrian? With no driver involved, Ford/Volkswagen or GM or whomever will bear full responsibility and, in America, be ambulance-chaser sued into bankruptcy and extinction in well under a decade. Or maybe the yuge corporations will get special, good-faith, immunity laws, nation-wide? Yeah, that's the ticket.
  • FreedMike It's not that consumers wouldn't want this tech in theory - I think they would. Honestly, the idea of a car that can take over the truly tedious driving stuff that drives me bonkers - like sitting in traffic - appeals to me. But there's no way I'd put my property and my life in the hands of tech that's clearly not ready for prime time, and neither would the majority of other drivers. If they want this tech to sell, they need to get it right.
  • TitaniumZ Of course they are starting to "sour" on the idea. That's what happens when cars start to drive better than people. Humanpilots mostly suck and make bad decisions.