Question Of The Day: Is White Your Favorite Car Color?
White is the most popular car color, according to Axalta, covering 38 percent of all automobiles purchased worldwide.
In a story we posted on December 14th, 81 percent of vehicles are said to be white, black, gray, or silver, according to Axalta’s 68th Global Automotive Color Popularity Report. Maybe you choose certain car colors because of what it says about you and your personality. For example, does the color you selected get you noticed, or are you more of a private person, and muted colors allow you to blend in with the crowd and move about without drawing attention?
Does white signify you’re a perfectionist, or that you have an obsession for cleanliness? White is a choice of someone that seeks attention and being noticed, an extroverted, outgoing personality that doesn’t mind being in groups or social situations.
White is also associated with modern or futuristic devices, and it could indicate a love of technology. The use of white by Apple is a prime example, with their showrooms and devices in white.
Black signifies pride in appearance, and if you’ve owned a black car and maintained it yourself, you know why. Black cars convey a strong desire to be respected and to gain social status. Limousines are usually black, not only for the status they impart, but at the same time to suggest that the owner may be somewhat reserved, more private, and even an introvert.
Gray, according to Axalta, is the new silver. A darker color, the focus is less on safety and visibility. The motivation here is to be more modern and stylish, without drawing attention to yourself. Gray is a less common and conventional color than silver, which may suggest a desire for individuality.
You may choose a color that’s bright and unconventional. Does this mean you have a desire to express your individuality? Are you’re open-minded, and creative in some form with a need to express that creativity? What’s your favorite car color, and why?
[Images: © 2021 J. Sakurai/TTAC]
With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.
More by Jason R. Sakurai
Comments
Join the conversation
I like that Mazda red too. My wife had a 2000 Fore Taurus in Toreador Red which is a similar red, the only red vehicle we have and we both really liked the color and the car.
That 2010’Corolla in my driveway was supposed to be a white Camry. Wife came along. Bad idea. That 2019 White HRV in the driveway was supposed to be a 2019 Red CRT. Wife came along. Bad idea. Do you see a trend here? Took me nine long years to get a tiny white vehicle. I don’t expect ever to get the size I need. 250lbs is not a Corrola or HRT sized car.