Leave the Cullinan in the Garage - Rolls-Royce's Ghost to Go AWD

Steph Willems
by Steph Willems

The next time you don your best wool and tweed garb and grab the Holland & Holland for a day of upland game hunting on the moors, you might want to leave the largest of Rolls-Royces in your heated garage. That’s because the next-generation Ghost, the most affordable of Rolls’ cars, will send power to all four wheels.

Retailing for a mere $314,400 (2020 model), the now decade-old Ghost is a suicide-doored alternative to the gauche, look-at-me Phantom, Wraith, and Dawn, to say nothing of the Cullinan SUV. Due for a full revamp this fall, the Ghost stands to gain some of the features modern drivers can’t do without.

Specifically, all-wheel drive. Not content to just add it and move on, Rolls-Royce claims the next-gen Ghost will feature four-wheel steering, a new aluminum platform, and a painstakingly crafted suspension aimed at boosting the car’s “magic carpet ride” handling.

All aboard.

The automaker detailed the changes this week, claiming that, when notified that the company was working on a new Ghost, existing customers weighed in. They wanted more, apparently. Don’t they know it’s an entry-level car?

“To fulfill this challenging brief, Rolls-Royce’s engineering experts rejected the use of a pre-existing platform,” the automaker said. “Instead, they configured the marque’s proprietary spaceframe architecture to incorporate elements of the brand’s existing model portfolio such as all-wheel drive and all-wheel steering, while adapting the structure to accommodate significant advances in Rolls-Royce’s hallmark magic carpet ride and dynamic abilities.”

Groovy stuff, but wait till you hear the nitty-gritty behind the car’s newfound road manners:

“A key development was the Planar system, which is comprised of three elements. The first is an Upper Wishbone Damper unit, which is mounted above the front suspension assembly and creates an even more stable and effortless ride,” the company stated. “The result of three years of development, this is a world-first technology. The second is the Flagbearer system, which uses cameras to read the road ahead and prepare the suspension system for any changes in road surface. The third is Satellite Aided Transmission, which draws GPS data to pre-select the optimum gear for upcoming corners. The Planar system allows new Ghost to anticipate and react to even the most demanding road surface.”

Obsessions over comfort aside, Rolls-Royce claims the new Ghost is nothing more than an exercise in “uncomplicated versatility.” The automaker says it’s not trying to make a “grand statement.”

That may very well be true for Rolls-Royce, but it might not be for the average U.S. Rolls-Royce buyer.

[Image: Rolls-Royce]

Steph Willems
Steph Willems

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  • Inside Looking Out Inside Looking Out on Aug 12, 2020

    I pass. It will increase weight and decrease fuel efficiency.

    • See 2 previous
    • Inside Looking Out Inside Looking Out on Aug 13, 2020

      @SuperCarEnthusiast Issue is not how much fuel costs but how much damage it does to environment.

  • SuperCarEnthusiast SuperCarEnthusiast on Aug 13, 2020

    All Royces should be AWD now a days. It is not exactly a muscle car you know!

    • Mcs Mcs on Aug 13, 2020

      "It is not exactly a muscle car you know!": 624 horsepower and a zero to 60 time of 4.1 to 4.3 seconds and it's not a muscle car? The Black Label versions definitely are and have the appearance to go along with the performance. They even copied the back end of the 68 cuda on the Wraith.

  • Ajla My understanding is that the 5 and 7-Series cater almost exclusively to the Chinese market and they sell them here just so they don't look weak against Mercedes and Audi.
  • EBFlex Interesting. We are told there is insatiable demand for EVs yet here is another major manufacturer pivoting away from EV manufacturing and going to hybrid. Did these manufacturers finally realize that the government lied to them and that consumers really don’t want EVs?
  • Kwik_Shift_Pro4X What's worse than a Malibu?
  • MaintenanceCosts The current Malibu is poorly packaged; there's far more room inside a Camry or Accord, even though the exterior footprint is similar. It doesn't have any standout attributes to balance out the poor packaging. I won't miss it. But it is regrettable that none of our US-based carmakers will be selling an ordinary sedan in their home market.
  • Jkross22 You can tell these companies are phoning these big sedans in. Tech isn't luxury. Hard to figure out isn't luxury.This looks terrible, there are a lot of screens, there's a lot to get used to and it's not that powerful. BMW gave up on this car along time ago. The nesting doll approach used to work when all of their cars were phenomenal. It doesn't work when there's nothing to aspire to with this brand, which is where they are today. Just had seen an A8 - prior generation before the current. What a sharp looking car. I didn't like how they drove, but they were beautifully designed. The current LS is a dog. The new A8 is ok, but the interior is a disaster, the Mercedes is peak gaudy and arguably Genesis gets closest to what these all should be, although it's no looker either.
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