Such a Tease: Fiat Chrysler's At It Again

by Steph Willems

Published: December 10th, 2019

such a tease fiat chrysler s at it again

Remember the ridiculously long lead-up to the release of Dodge’s Challenger SRT Demon? That never-ending trail of breadcrumbs leading to the hottest LX-platform car to date? Yeah, that one.

The teasing grew tiresome after a while. Many buyers and writers (circles that rarely cross) were about to get up and leave the bar, until FCA finally debuted the limited-run, 840-horsepower drag beast.

Well, it looks like FCA’s on the make again.

FCA design boss Ralph Gilles kicked things off by selling a used car. Not just any used car, but his 2018 Demon — a barely-driven vehicle bearing 1,302 miles on the odometer, according to the Detroit-area listing. The asking price is just south of $140k, which isn’t unexpected given the model’s scarcity and connection to FCA royalty. Gilles headed up the automaker’s SRT division before donning his design hat.

The listing came to everyone’s attention via an Instagram post from the seller himself, and contained within was a tease of something looming just over the horizon.

Claiming that he only put 1,200 miles on the thing, Gilles said the vehicle’s history contains zero trips to the drag strip, which sounds like the experience of most other Demons thus far. He also added the reason he’s letting it go.

Drumroll, please.

“Sadly it’s time to move on as I need to make room for another equally devilish project…,” Gilles wrote, sending the rumor mill into a high boil.

View this post on Instagram

A post shared by @ralphgilles on Dec 5, 2019 at 3:09pm PST

Is speculation about a possible return of the Viper more credible than we’re led to believe, or is there somehow a hotter Challenger variant on the way? Given the company’s finances and attitude, the latter scenario is more likely. Gilles wouldn’t elaborate beyond that one comment.

Expect this to be the first of many teases of whatever this thing is. FCA loves milking the buildup to new releases, and the Challenger’s healthy sales and secured near-term future means there’s still space left on this palette on which to paint.

[Image: Fiat Chrysler Automobiles]

#2018DodgeChallengerSRTDemon #DodgeChallenger #Fca #FiatChryslerAutomobiles #FutureModels #ProductPlanning #RumorMill

Steph Willems

More by Steph Willems

Comments

Join the conversation

2 of 34 comments

Garrett on Dec 11, 2019

Hellcat powered Grand Caravan, with a wide body kit that makes it as wide as a Ram 2500. Please.

Like Reply
28-Cars-Later on Dec 11, 2019

BTSR if you're out there you'd better buy this with some of that Tesla stock you allegedly had.

Like Reply

Recent Comments

Bd2 Lexus is just a higher trim package Toyota. ^^
Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.