Nissan Reveals IMk Concept, New Design Cues for Brand

Matt Posky
by Matt Posky

Nissan plans to unveil a new concept at the Tokyo Motor Show later this month. Suitable for the locale, the model is to be a fashionable EV aimed at urban commuters.

According to the manufacturer, the IMk Concept will be the best tool imaginable for that particular job. While it looks like a glitzy version of your typical Tokyo eco-box, the all-electric IMk is meant to serve as the template for the best city car ever built — likely trying its hand in markets around the world with a production version.

That said, the dimensions of the IMk will probably torpedo any ships heading to North America. At 135.2 inches long, 59.5 inches wide, and 64.7 inches tall, the model is slimmer than a Smart ForTwo and shorter/narrower than a Fiat 500. While the additional headroom will be a blessing, it’s still too small for our Rubenesque frames.

While Nissan hasn’t confirmed the IMk will enter production, it has expressed intent. Should you care that it will likely never see our reportedly spacious skies?

Nope.

The best aspects of IMk will eventually flow into other Nissan products. An “advanced version” of ProPILOT 2.0 supposedly allows the minuscule model to accomplish some level of autonomy, though Nissan already plans on offering the suite for its entire range — adding more driving aids, security features, and navigated highway trips with hands-off, single-lane driving capabilities where legal.

Nissan also referenced its “Invisible-to-Visible” (I2V) technology, saying the automobile would be able to tap into the surrounding infrastructure to predict the best time for departures while feeding the car and its driver loads of data en route. Since this is a concept vehicle, we’ll happily wait on Nissan to furnish additional details before remarking on all of the doors this is supposed to open. The manufacturer is promising everything from self-parking to the ability to see around corners.

IMk is supposed to boast enviable connectivity overall. Customers could (hypothetically) use their smartphone in lieu of a key, allowing the device to remotely set a route, adjust climate controls, or let the car know how you want the seat positioned. This, again, is something other manufacturers are developing or have already implemented, though rarely on a vehicle this small.

To be honest, it’s not a particularly interesting automobile for North American customers. It does, however, offer a preview of Nissan’s evolving design language. The IMk’s grille (which Nissan calls a shield, since it’s on an EV) is slated to become the brand’s signature styling cue, replacing the “V-motion” design we’ve grown to accept as normal.

Nissan says the overall appearance of concept is part of a new design philosophy — “Timeless Japanese Futurism” — that the brand intends on gradually adopting. We’re curious how it will look on a car with buttons, but the IMk gives us a preview of what to expect further down Nissan’s production line.

[Images: Nissan]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • TimK TimK on Oct 02, 2019

    Another offering from followers of the iMSOSAD automobile design language. They are battling the evil-doers who follow the iNSECTOID rules, after both vanquished the decade-long hegemony of the Flamers.

  • Marija1204 Marija1204 on Oct 25, 2019

    very strange appearance and too minimalistic interior. it will be difficult to get used to Check Automotive Craze site. They have interesting cars reviews

  • Redapple2 Cadillac, Acura and Infiniti have very tough rows to hoe.
  • Redapple2 First question: How do you define Sales Success?1 they ve lost more than 35% of all dealers in the last 5 years.2 transition to BEV will cost Billions. No money for new designs3 cars for #2 above have already been designed in BEV form and wont be redone significantly for - what- 10 years? 3b-Lyric and whatever its called are medusa level ugly. How could this design theme be fuglier than arts and science? Evil gm did though4 the market is poisoned. 1/3 of folks with $ would never consider one/ridicule the product. Under 40 yr olds dont even know the brand exists.It is dead and doesn't know it. Like a Vampire.
  • Redapple2 Focus and Fiesta are better than Golf? (overall?) I liked the rentals I had. I would pick these over a Malibu even though it was a step down in class and the rental co would not reduce price.
  • Teddyc73 Oh good lord here we go again criticizing Cadillac for alphanumeric names. It's the same old tired ridiculous argument, and it makes absolutely no sense. Explain to me why alphanumeric names are fine for every other luxury brand....except Cadillac. What young well-off buyer is walking around thinking "Wow, Cadillac is a luxury brand but I thought they had interesting names?" No one. Cadillac's designations don't make sense? And other brands do? Come on.
  • Flashindapan Emergency mid year refresh of all Cadillac models by graphing on plastic fenders and making them larger than anything from Stellantis or Ford.
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