As Taycan Awaits EPA Figures, Porsche's U.S. Boss Offers a Hint

Steph Willems
by Steph Willems

The one thing we don’t know about Porsche’s sexy and prohibitively expensive Taycan EV happens to be one of the most important aspects of any electric car: its range. While many of you (read: almost certainly all of you) have no use for the Taycan and couldn’t afford one without a Brinks holdup, the newly revealed model is nonetheless making waves.

Mostly among argumentative nerds, mind you, but bear with us.

Call it pettiness, call it schadenfreude, call it whatever you like, but it’s quite enjoyable watching an established and storied automaker attempt to beat Tesla at its own game. The Fremont, California-based automaker had it coming after years of pencil-snapping pronouncements by its larger-than-life CEO. And maybe there’s some satisfaction to be had on the part of Tesla for creating a segment other rivals want to carve a slice out of.

But about that range…

Hot on the heels of the big reveal, Bloomberg caught up with Porsche Cars North America CEO Klaus Zellmer for a very hard-hitting interview in New York City. While a concurrent unveiling in Germany floated the possibility of a 280-mile range on Europe’s WLTP cycle, which would translate into a slightly lower EPA figure, the nattily-dressed Zellmer suggested American Taycan buyers could expect a less Bolt-like driving radius.

The executive said his team drove a Taycan from the model’s Niagara Falls, Ontario launch site to NYC, stopping to charge up after 240 miles of driving. At that point, some 45 miles of range remained on the vehicle’s display, Zellmer said.

Judging by a couple of short clips of the Taycan en route, it seems the blue Turbo S model stopped for juice in Binghamton, NY after travelling the I-90 and I-81 corridors. Except for the last handful of miles, that’s a flat stretch of roadway with annoyingly low speed limits. There wouldn’t be many opportunities to recoup a bit of charge from braking and coasting. If a Taycan Turbo S driver can expect that kind of mileage on the highway, Porsche might not need to worry all that much about the Model S’s significantly advanced range (370 miles in Long Range spec, 345 miles in Performance) — though the Model S’s lower price, plus the range difference, means Advantage Tesla in the event anyone cross-shops these two models.

As the most powerful Taycans of the range, the Turbo and Turbo S command the loftiest prices while eating up the most power from their high-output (670 and 750 hp, respectively) dual-motor powertrains. A lesser Taycan with a single motor and longer range would push the Taycan and Model S much closer together in terms of price and driving distance, but such a model remains hazy for now. Naturally, Porsche wants to enter the segment with a splash (and earn the most revenue while doing it), hence starting off with its top-trim models.

[Image: Porsche]

Steph Willems
Steph Willems

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  • IBx1 IBx1 on Sep 09, 2019

    Christ, line 2 of the article and you're calling us all poor. That's a great look, insulting your audience. Have fun with whatever you drive, journalist.

    • Art Vandelay Art Vandelay on Sep 09, 2019

      Yep. I could swing one and I know other posters here could as well. Not that I would because it seems to be a lot to pay for less capability than the Competition.

  • Art Vandelay Art Vandelay on Sep 09, 2019

    You know, I am not the biggest Musk fan by any stretch and sometimes I feel Tesla would be better off without him at the helm, However, It is nice to see the rest of the world playing catch up to a US Automotive company for a change. Hate on about how the company is run and all that, but frankly if you want an EV by most objective standards there isn't a better one to buy than a Tesla. Furthermore, as I have recently shopped them if you live in the Southeast Tesla is the only one that won't look at you like you have a second you know what growing out of your forehead when you ask about an EV. I was fairly harsh on Tesla up until recently even after enjoying test drives. But between seeing manufacturer after manufacturer bring out "Tesla Killers" only to miss the mark and seeing several friends now enjoy very positive ownership experiences as well as seeing that even our old Leaf was perfectly livable 95 percent of the time I have been converted. Anyway, it reminds me of every GM that came out in the late 90's to early 2000's. "This is the car that is finally as good as the Japanese" only to hear it again at the models replacement. Good on Tesla. Perhaps Toyota will rebadge them soon.

    • SCE to AUX SCE to AUX on Sep 09, 2019

      Well said. I've balked twice at buying a Model 3, but I've been thrilled with my Ioniq EV. My pause on the Model 3 (Fall of 2018) was due to: 1. Obvious quality issues, even on the showroom car. 2. Corporate instability. 3. Price. 4. Badge snobbery. (e.g.: some friends had eyebrows raised at them for buying a used M-B SUV, so they traded it for a more-expensive Toyota minivan and nobody said a word. I'm reluctant to have to explain the "T" to people.) 5. Center display. 6. Egress. I had trouble getting out, doe to something odd with the steering wheel and brake pedal. I could figure it out eventually.

  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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