Automotive Trade Group Hopes to Keep Colorado From Following California's ZEV Rules

Matt Posky
by Matt Posky

It’s no secret that California plans to ignore any federal ruling that soften emissions regulations on automobiles. The state’s already suing the Environmental Protection Agency and National Highway Traffic Safety Administration over the data used to justify the Trump administration’s proposed rollback of vehicle emission standards. It has also recruited leadership in other states to join the cause and adopt its zero-emission-vehicle strategy.

Colorado Governor Jared Polis has already signed an executive order directing the state to follow California’s path — joining with Maryland, Massachusetts, New Jersey, New York, Oregon, and other participating states toward a common cause. However, the battle isn’t over yet. Industry lobbyist are hard at work changing minds, and the Alliance of Automobile Manufacturers (AAM) seems to be making progress with Colorado.

The group is attempting to convince the state not to follow California, Instead, it wants Colorado to work with the industry to find an avenue bettor tailored to the state’s specific needs. Time is short. Polis’ order stipulates that May is the month his state establishes formal rules to adopt its new emissions program. Meanwhile, automakers have decided to help the region explore “an alternative program that would help Colorado achieve its goals sooner,” as per a series of letters recovered by Reuters.

From Reuters:

The Alliance of Automobile Manufacturers, a trade group representing General Motors Co, Toyota Motor Corp, Volkswagen AG, Ford Motor Co and others, met with Polis on April 15 in a bid to convince him that voluntary efforts to boost electric vehicles make more sense.

The group said in an April 29 letter seen by Reuters that its members would agree to make all EVs available for sale in Colorado that are on sale in California by January 2020 and commit to additional marketing efforts for EVs.

The auto group also pledged to work with Colorado to allow consumers to take advantage of a $5,000 state purchase incentive at the point of sale by taking on the assignment of the credit at the time of sale.

On Monday, Colorado state officials told automaker they see a “real opportunity to work together.” The state plans to proceed with an initial hearing on the mandate this week while continuing “discussions about a possible ZEV alternative on a parallel path.”

However, the AAM will still face an uphill battle, even if Colorado abandons the Golden State’s plan. California has 17 other states willing to oppose any federal mandate that strips it of its power to self-regulate or reduce existing emission guidelines.

The Trump administration’s current proposal suggests freezing fuel efficiency standards at 2020 levels through 2026 and disallowing California from deploying its own vehicle emission rules, but it’s proven hesitant to pull the trigger. The EPA has even said it will reassess the existing plan before unveiling a final regulation in the coming months.

[Image: Joey Reuteman/Shutterstock]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Probert Probert on May 08, 2019

    Nice to see VW always working in the public interest. Are their execs lobbying from prison via teleconferencing?

  • HotPotato HotPotato on May 11, 2019

    GM and VW really cannot decide which side of their mouths to talk out of, can they? Are they leaders in clean cars, or leaders in quashing them? I will say this though: their proposal of a point-of-sale credit makes vastly more sense than a tax credit. People have no idea how a tax credit is going to end up working for their particular tax situation, so it ends up being a weak motivator even if it's a big number. Cash on the hood, though -- that always works.

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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