Train Station 2.0: Ford's Corktown Redevelopment Plan Unveiled, Won't Replace Dearborn

Steph Willems
by Steph Willems

All eyes were on the now Ford-owned Michigan Central Station in Detroit’s Corktown neighborhood on Tuesday morning, as the automaker formally announced its plan for the derelict building and surrounding neighborhood.

Ford Motor Company recently took the century-old structure, abandoned since 1988, off the hands of its longtime owners, the Moroun family. There’s still no dollar figure attached to that deal, but that’s not what Tuesday was about. Ford’s plan, ambitious and big on vision, breaks down as this: there’ll be 2,500 Ford workers employed in the Corktown neighborhood, tasked with developing autonomous vehicles and related tech. The towering train depot, once restored, will serve as the nerve center.

Joining those employees in Ford-owned buildings scattered around the site will be an equal number of employees working for partners and suppliers, or so Ford hopes. The automaker’s aiming for a miniaturized version of Silicon Valley clustered around Michigan Avenue.

As local (or maybe not so local) talent gravitates towards the site, the train depot’s main concourse will remain open to the public. More accurately, it will reopen to the public, with retail filling the depot’s cavernous ground floor.

If your life lacked speeches about mobility and the future and disruption and rebirth, Tuesday’s media event was just the soothing balm you had in mind. Michigan Governor Rick Snyder joined Detroit Mayor Mike Duggan and Ford brass to speak eloquently on just such themes, making sure to steep every word with history and cultural context. In their defence, there’s few places where such themes are more warranted.

It’s big news for both the hard-hit local community and for the city’s tax base.

But back to the plan. As Ford’s executive chairman, Bill Ford Jr., said in a pre-announcement interview with Crain’s Detroit Business, the automaker isn’t sure exactly how expansive its new footprint will be. While there’s surely discussions ongoing with some landowners, the automaker pegs the campus as containing “at least” 1.2 million square feet of space. Currently, the automaker owns “the former Detroit Public Schools Book Depository, two acres of vacant land, the site of an old brass factory” and a nearby former factory. Some 300,000 square feet will be set aside for retail, restaurants, and housing.

Bill Ford (seen above looking like he owns the place) hopes to have the train depot renovated and opened for public and office use by 2022, which is in itself ambitious, given the size of the structure and its state of disrepair.

The first Ford employees — 220 members of “Team Edison,” who handle the business side of the company’s electric and autonomous vehicle efforts — moved into the neighborhood in May, setting up their base of operations in a converted former factory called, what else, The Factory.

“I would love for this to be like the Sand Hill Road of Michigan,” Ford’s chairman told Crain’s, referencing the birthplace of Silicon Valley, “where entrepreneurs, startups, (and) partners all want to come and be part of this creative process.”

The chairman admitted his company is “in a war for talent,” and that much of the plan hinges on attracting these partners. Still, he feels the Corktown scene, with Ford at its center, will appeal to those not enamored by the crowded (and expensive) Silicon Valley life. And if it draws local startups into the fold, or encourages them to exist, all the better.

During this morning’s event, Ford CEO Jim Hackett made it clear that Dearborn wasn’t being left behind. The automaker’s headquarters will remain in the Glass House, and the bulk of its workers will remain housed in the soon-to-be-rejuvenated Dearborn campus. Corktown represents just another “node” in its regional and global operations.

“What [the historic Rouge plant] was to Ford in the industrial age, Corktown can be for Ford in the information age,” said Hackett. “It will be the proving ground where Ford and our partners design and test the services and solutions for the way people are going to live and get around tomorrow, creating a Southeast Michigan mobility corridor that spans west from Dearborn to Ann Arbor, and east to Detroit.”

The work performed in Corktown will apparently go beyond the creation of Blue Oval-branded vehicles. The automaker claims it wants to create technology designed to make all road transportation smarter. In other words, it wants vehicles to communicate with each other and with the city they’re driving in, lessening congestion.

With this in mind, Ford’s developing a Transportation Mobility Cloud – “an open platform that manages information flow and transactions between different services to help cities optimize their various modes of transit.”

If that description doesn’t get readers’ hearts racing like the sight of Steve McQueen’s tire-shredding Mustang, we don’t know what will.

[Images: Ford Motor Company]

Steph Willems
Steph Willems

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  • Pannkake Pannkake on Jun 19, 2018

    Kudos to Ford for investing in their workforce. Nice facilities make recruiting and employee retention easier. Those are huge costs. One of the reasons I'm at my current job is that the owners had just built a new administration building and that reinvestment in their company impressed me.

  • ItsBob ItsBob on Jun 20, 2018

    What a bunch of negative people on here. Until pannkake's post, mostly every comment was a shot at Ford! Hey, I live in Canada and no nothing about the geography/politics of this particular area. But when I read someone is going to invest a whole lot of money in an area, I would think someone should have something positive to say about it? But not on TTAC apparently. Well I hope this works out and Ford's investment helps this area prosper again.

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    • MBella MBella on Jun 21, 2018

      I have to agree. A gorgeous building will be restored improving the community, and it's out of the hands of the Morons. A win win. It will be really awesome if the rumors are true and Ford only paid 8 million for it.

  • Kmars2009 I rented one last fall while visiting Ohio. Not a bad car...but not a great car either. I think it needs a new version. But CUVs are King... unfortunately!
  • Ajla Remember when Cadillac introduced an entirely new V8 and proceeded to install it in only 800 cars before cancelling everything?
  • Bouzouki Cadillac (aka GM!!) made so many mistakes over the past 40 years, right up to today, one could make a MBA course of it. Others have alluded to them, there is not enough room for me to recite them in a flowing, cohesive manner.Cadillac today is literally a tarted-up Chevrolet. They are nice cars, and the "aura" of the Cadillac name still works on several (mostly female) consumers who are not car enthusiasts.The CT4 and CT5 offer superlative ride and handling, and even performance--but, it is wrapped in sheet metal that (at least I think) looks awful, with (still) sub-par interiors. They are niche cars. They are the last gasp of the Alpha platform--which I have been told by people close to it, was meant to be a Pontiac "BMW 3-series". The bankruptcy killed Pontiac, but the Alpha had been mostly engineered, so it was "Cadillac-ized" with the new "edgy" CTS styling.Most Cadillacs sold are crossovers. The most profitable "Cadillac" is the Escalade (note that GM never jack up the name on THAT!).The question posed here is rather irrelevant. NO ONE has "a blank check", because GM (any company or corporation) does not have bottomless resources.Better styling, and superlative "performance" (by that, I mean being among the best in noise, harshness, handling, performance, reliablity, quality) would cost a lot of money.Post-bankruptcy GM actually tried. No one here mentioned GM's effort to do just that: the "Omega" platform, aka CT6.The (horribly misnamed) CT6 was actually a credible Mercedes/Lexus competitor. I'm sure it cost GM a fortune to develop (the platform was unique, not shared with any other car. The top-of-the-line ORIGINAL Blackwing V8 was also unique, expensive, and ultimately...very few were sold. All of this is a LOT of money).I used to know the sales numbers, and my sense was the CT6 sold about HALF the units GM projected. More importantly, it sold about half to two thirds the volume of the S-Class (which cost a lot more in 201x)Many of your fixed cost are predicated on volume. One way to improve your business case (if the right people want to get the Green Light) is to inflate your projected volumes. This lowers the unit cost for seats, mufflers, control arms, etc, and makes the vehicle more profitable--on paper.Suppliers tool up to make the number of parts the carmaker projects. However, if the volume is less than expected, the automaker has to make up the difference.So, unfortunately, not only was the CT6 an expensive car to build, but Cadillac's weak "brand equity" limited how much GM could charge (and these were still pricey cars in 2016-18, a "base" car was ).Other than the name, the "Omega" could have marked the starting point for Cadillac to once again be the standard of the world. Other than the awful name (Fleetwood, Elegante, Paramount, even ParAMOUR would be better), and offering the basest car with a FOUR cylinder turbo on the base car (incredibly moronic!), it was very good car and a CREDIBLE Mercedes S-Class/Lexus LS400 alternative. While I cannot know if the novel aluminum body was worth the cost (very expensive and complex to build), the bragging rights were legit--a LARGE car that was lighter, but had good body rigidity. No surprise, the interior was not the best, but the gap with the big boys was as close as GM has done in the luxury sphere.Mary Barra decided that profits today and tomorrow were more important than gambling on profits in 2025 and later. Having sunk a TON of money, and even done a mid-cycle enhancement, complete with the new Blackwing engine (which copied BMW with the twin turbos nestled in the "V"!), in fall 2018 GM announced it was discontinuing the car, and closing the assembly plant it was built in. (And so you know, building different platforms on the same line is very challenging and considerably less efficient in terms of capital and labor costs than the same platform, or better yet, the same model).So now, GM is anticipating that, as the car market "goes electric" (if you can call it that--more like the Federal Government and EU and even China PUSHING electric cars), they can make electric Cadillacs that are "prestige". The Cadillac Celestique is the opening salvo--$340,000. We will see how it works out.
  • Lynn Joiner Lynn JoinerJust put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
  • Lynn Joiner Just put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
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