Take Note, Hollywood: Germany Cancels Prestigious Auto Awards Due to Criminality, Awkwardness

Steph Willems
by Steph Willems

The organizers of televised U.S. awards shows, who annually serve up a night of lectures, sermons, hypocrisy, and guilt for an increasingly small audience, should realize that the show doesn’t necessarily have to go on.

It’s certainly not going on in Germany. Axel Springer, a top publishing house for numerous German media sources, including AutoBild, has now wrestled the prestigious Golden Steering Wheel award out of everyone’s hands. There’ll be no thanking of grade school teachers by auto execs this year. Blame, well, the auto industry.

Apparently, there’s so much scandal emanating from an industry rocked by criminal investigations and fines resulting from diesel emissions manipulation, organizers felt is would be too weird to go on with the show. This week’s arrest of Audi CEO Rupert Stadler was likely the final straw.

Stadler (seen above in a happier moment) was arrested in Munich after investigators raided his home and workplace. Accused of fraud, Stadler is being held in custody after a judge ruled the now-former CEO might try to destroy evidence related to Volkswagen Group’s diesel scandal (or bolt) if released.

A cloud of suspicion hangs over other former and current executives. Former Volkswagen Group CEO Martin Winterkorn is the subject of an official probe, as is current CEO Mathias Müller. Punitive fines hit VW earlier this month. Daimler AG was ordered to recall three-quarters of a million vehicles just last week.

The only thing this situation doesn’t have is sex, and thank goodness for that.

“We love cars. The people who build, buy and drive them are our customers as well as our readers,” said Marion Horn, editor-in-chief of Bild am Sonntag, in a Friday statement reported by Bloomberg. “But now is not the time to grant awards and celebrate.”

The first Golden Steering Wheel awards landed in the hands of auto executives in 1978. It’s likely the glitz and glamour will return next year.

[Image: Audi AG]

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
2 of 19 comments
  • Jpolicke Jpolicke on Jun 23, 2018

    "The only thing this situation doesn’t have is sex" Throw in a highlights reel of Ferdinand Piech's personal life and you'll have all of that you can handle.

  • Ermel Ermel on Jun 23, 2018

    Springer, best known for their BILD newspaper, is merely yellow press. Huge but shallow, and not above fabricating their own news in much the same way that the ocean is not above the clouds.

  • Peter Buying an EV from Toyota is like buying a Bible from Donald Trump. Don’t be surprised if some very important parts are left out.
  • Sheila I have a 2016 Kia Sorento that just threw a rod out of the engine case. Filed a claim for new engine and was denied…..due to a loop hole that was included in the Class Action Engine Settlement so Hyundai and Kia would be able to deny a large percentage of cars with prematurely failed engines. It’s called the KSDS Improvement Campaign. Ever hear of such a thing? It’s not even a Recall, although they know these engines are very dangerous. As unknowing consumers load themselves and kids in them everyday. Are their any new Class Action Lawsuits that anyone knows of?
  • Alan Well, it will take 30 years to fix Nissan up after the Renault Alliance reduced Nissan to a paltry mess.I think Nissan will eventually improve.
  • Alan This will be overpriced for what it offers.I think the "Western" auto manufacturers rip off the consumer with the Thai and Chinese made vehicles.A Chinese made Model 3 in Australia is over $70k AUD(for 1995 $45k USD) which is far more expensive than a similar Chinesium EV of equal or better quality and loaded with goodies.Chinese pickups are $20k to $30k cheaper than Thai built pickups from Ford and the Japanese brands. Who's ripping who off?
  • Alan Years ago Jack Baruth held a "competition" for a piece from the B&B on the oddest pickup story (or something like that). I think 5 people were awarded the prizes.I never received mine, something about being in Australia. If TTAC is global how do you offer prizes to those overseas or are we omitted on the sly from competing?In the end I lost significant respect for Baruth.
Next