Ford Puts Its Limited Trim on Duty - Super Duty, That Is

Matthew Guy
by Matthew Guy

For years, Ford has wisely been pushing their trucks into the upper stratosphere of both price and luxurious content. Features once reserved for the finest Lincoln flagships now pop up in pickups with alarming regularity.

Hard working, heavy duty customers naturally want a piece of the action, too. That’s why Ford is applying the Limited trim to their Super Duty fleet for 2018.

If you’re thinking that several premium trims exist for the Super Duty now, you’re absolutely correct. Lariat, King Ranch, Platinum… they all coddle Super Duty drivers and passengers with high levels of comfort. In fact, more than 50 percent of the Super Duty lineup’s retail sales this year are high-end models. The Limited, Ford promises, goes even further.

Starting with a unique leather for the seats (given the odd name of Camelback), the two-tone leather is joined by a premium stitched leather appearing on the steering wheel (heated, natch), armrests, and instrument panel. Ford joins the suede headliner party, too, affixing suede to the inside roof of the Limited Super Duty. Dark ash wood trim lines the dash.

Taking a page from low-volume speciality rides, each Limited Super Duty also has a dedicated serial number laser-etched into a Texas-sized badge on the center console armrest. Technology abounds, including the latest in Ford’s excellent Sync3 system with all its snazzy high-res goodies.

A high-def 360-degree camera keeps an eye on things during tight parking manuevers in the Limited, and Trailer Reverse Guidance is a marvel for anyone (*raises hand*) who’s had to back a 40-foot trailer into a tight spot. Ford’s BLIS blind spot system accounts for your trailer, too, so one doesn’t heave a wayward subcompact car into the weeds during a lane change.

Ford’s parade of tech on the Limited Super Duty continues with adaptive cruise control and adaptive steering. Not long ago, this was Mercedes-grade stuff, folks. Those quad-beam LED headlamps will light up the dark side of the moon.

Outside, a special twin-bar satin grille with chrome accents, quad-beam LED lights and satin-finished tailgate applique are Limited’s unique calling cards. You’ll also notice the Super Duty name hammered into the tailgate. Some of these styling cues are on the F-150 Limited trim, and I think they work to good effect here.

None of this comes cheap, of course, with MSRPs for the Limited Super Duty reaching $94,455 for a check-every-box example of a F-450 Limited Super Duty dually. All Limiteds are powered by Ford’s 6.7L PowerStroke diesel, by the way.

[Images: © 2017 Matthew Guy]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • SCE to AUX Some pretty big strikes:[list][*]Drivetrain - how can a straight-6 be thrashy? Shame on you, Mazda.[/*][*]Poor fuel economy.[/*][*]Tire noise.[/*][*]Poor user interface.[/*][*]That colored dash is a bit garish for me.[/*][*]High price.[/*][*]Indistinct look in the Mazda lineup. Their SUVs are Russian nesting dolls.[/*][*]Nothing compelling to lure a buyer away from the bigger brands.[/*][/list]I don't see this moving the needle for Mazda in the US market.
  • Ash78 Dear unions, thank you for your service and for expressing interest in our automotive factories. Due to your many decades of pressuring employers to do better, the more adept companies have gotten your message and have implemented most of your demands preemptively in order to maintain a better employer-employee relationship than the manufacturing industry as a whole.We truly appreciate your feedback and interest, and all it has done to improve employer relations since the industrial revolution. We take your concerns seriously and will be glad to reach back out if our situation changes.We will keep your resume on file for three years, per company policy.Sincerely,Everyone
  • Theflyersfan I'm having a tough time figuring out Mazda's recent lineup decisions. I've mentioned before how having the CX-5 and CX-50 makes no sense as it seems like they would steal each other's sales instead of conquest sales from other brands. And now here comes the CX-70 vs 90 decision. If Mazda wanted to position the 70 above the 90 with pricing, I think they should have gone the Audi Q7 vs Q8 route. The Q8 costs more, has one fewer row, and is smaller on the inside, but has the more aggressive styling and tries to position itself as the sportier alternative large CUV in their lineup. With Mazda, the 70 and 90 seem to be in the position, like the 5 vs 50, to steal each other's sales. There isn't anything compelling me to get a 70 if I get more for my money with a 90, except 100,000 miles down the road, I won't have a folded up third row seat rattling around loosely. Mazda should have brought over the CX-60 and position that where they wanted the 70. I understand it's a touch larger than the X3, Q5, and GLC CUVs, which is a sweet spot in that market. Make the CX-70 a sportier alternative 2-row instead of such a blatant cynical move of just ripping a seat out of the 90, calling it an all new model and price it in the same ballpark. I want Mazda to succeed and continue to be independent, but decisions like these make me wonder what their future plans are.
  • Daniel J This thing is just too big and not packaged great being RWD. I'd prefer a FWD/AWD pre 2024 Santa Fe sized vehicle. A true CX-70.
  • Ash78 Now that we're on the topic, I think Apple owes us all a ton of money for bringing out new phones every 1-2 years and devaluing the one I have! /sDepreciation has always been a part of car ownership, far more so now if you're getting into EVs. I think it's just the discrete nature of these depreciation events (ie, price cuts) that have everyone wringing their hands.I'm too price sensitive -- not necessarily to BUY an EV -- but for the fear of what a truly disruptive battery tech might do to them. Split the differene with a hybrid or PHEV and you've reduced your car's reliance on battery tech as the primary determinant of value.
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