Hyundai Rolls Out Green Roadmap, Promises Three EVs by 2022 and an Electric Kona Next Year

Steph Willems
by Steph Willems

Hyundai isn’t about to let Tesla hog all the eco glory. The automaker has announced a near-term roadmap for green vehicle production, promising 31 hybrid, plug-in hybrid, electric, and fuel cell models by 2020, shared between the Hyundai, Kia, and Genesis brands.

Having already joined the fray with its compact Ioniq, offered in hybrid, plug-in, and EV flavors, the company wants a larger presence in the fledgling (but growing) EV scene. To this end, it’s planning long-range, high-end EVs built on a dedicated platform, as well as a much-needed crossover that dispenses with gas stations altogether. The Kona, which arrives in the U.S. in gas-powered guise this winter, serves as a body donor.

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Knowing green car buyers also have plenty of green in their pockets, the company’s next-generation hydrogen fuel cell SUV is growing to midsize proportions, eager to satisfy California’s need for a true soccermobile that emits only peace, love, and water.

The unnamed model, seen above in concept form, replaces the slow-selling ix35 (Tucson) fuel-cell vehicle and promises 360 miles of driving range and greater powerplant durability. We’ll learn more details and a model name at this January’s Consumer Electronics Show.

Of course, with less than two dozen hydrogen-filling stations in California (and not much more than that overseas), Hyundai can’t count on a lighter-than-air gas as the fuel for its big green push. Enter electricity, which forms the center of the company’s plan. Because cobbled-together EVs based on ICE models don’t generally provide much battery space, Hyundai is developing a scaleable, dedicated platform for its future long-range EVs.

The first new Hyundai electric, the Kona EV, bows in early 2018 in Korea. (It isn’t known when we’ll see it cross the Pacific.) Following this, an electric Genesis model launches in 2021, followed soon after by a model boasting 310 miles of range. Hyundai isn’t saying what brand the third EV falls under, nor what bodystyle to expect.

The automaker also claims part of its plan includes creating larger, four-wheel-drive, and rear-drive hybrids. That could come in handy for Genesis, which is aiming for two SUVs and a premium sports coupe to join its three sedans by 2021 (and who knows what else after).

[Image: Hyundai]

Steph Willems
Steph Willems

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  • Kyree Kyree on Aug 17, 2017

    That has a face only a mother could love (and mine didn't; I asked her).

  • Bd2 Bd2 on Aug 19, 2017

    The Genesis brand now has 3 crossovers in the pipe-line. Seems like the indication is that the first Genesis EV will be a sedan; should have been a crossover or at least a fastback. Wonder how they managed to get the EV version of the Kona with that kind of range considering that the platform is not a dedicated EV platform? As for this FCEV concept, the production version better have some sort of redo for that awful front fascia.

    • See 1 previous
    • Bd2 Bd2 on Aug 21, 2017

      @mcs My puzzlement wasn't so much over battery-tech improving, but getting that kind of range so soon out of a non-dedicated EV platform. There have been conflicting reports about whether there will be a higher range Ioniq EV and/or how soon it will reach the market - as Hyundai had stated that one of the reasons for the somewhat limited initial range was due to platform having been developed for hybrid and PHEV duty in addition to EV.

  • Teddyc73 Beautiful color, although the overused black wheels detract from it. It's nice to see a car in an interesting color instead of the also grossly overused dull greys.
  • Master Baiter If you rear-end someone, it's your fault, period. If motorcycles need more time to stop, then riders need to increase their following distance.
  • Master Baiter Until recently, virtually every cell phone and computer was made in China and no one seemed to care. The majority are still built there. I'm not a fan of tariffs as it just gives domestic makers a price umbrella to sell their garbage products to U.S. consumers at higher prices.
  • Teleedle It would seem that if the Chinese made cars and trucks are ready to compete on the world market that they should be able to compete without the need for government help through subsidies. That's never going to happen with the mindset of their leadership. The rate at which they've transferred the ability to copy to the rate of their abilities to innovate isn't really astounding, but it is truly indicative of their inherent abilities to see through problems and overcome without a lot of fuss. They just have a different way that seems to continually baffle the Western mind. It only goes back a few thousand years. The rest of the world just has to catch up... Without tariffs, three Seagulls could be bought for the price of one loaded Toyota Corolla. I would settle for a nice small pickup truck that can get 30-35 mpg, if the Chinese want to build something with real durability and value. I'm sure they can do that for about $10-12k US, too, dumping them all the way to the bank. Neither Trump or Biden or Bugbrain want that, though. Restrictive 'targeted' tariff ideas indicate that they all want protectionism and the Chicken Tax to continue. The price of living in freedum in the non compete world... and the hallmark of one upmanship by the political class towards more and more expensive transportation related needs. All costs are ALWAYS passed onto the end consumer. Tariffs are the burden of the extra cost. Tariffs are punitive, remember... as intended. The political class is still living off the backs of their constituents throughout the world... same as it ever was.
  • Theflyersfan One day, some of these sellers will come to the realization that cars are not houses and putting expensive upgrades into one doesn't equal a higher selling price down the road. $29,000? The only Challenger that has a chance of value down the road, and only with low miles, is the Hellcat.
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