Docs Show Chevrolet Colorado ZR2 Coming, But What's a 'Colorado Bison'?

Steph Willems
by Steph Willems

General Motors has a hit on its hands with the Chevrolet Colorado and GMC Canyon midsize pickups, but the Renaissance Center braintrust seems to feel the automaker’s growing slice of the segment’s rising market share should grow faster, and sooner.

According to uncovered documents, GM appears ready to diversify its midsize pickup offerings for those who feel a full-size pickup is just too much, but still want piles of choice.

The first likely offering is the Colorado ZR2 — an off-road 4×4 variant with a more aggressive stance modeled after the ZR2 concept truck unveiled in 2014. That concept packed a 2.8-liter diesel four-cylinder, which later found its way into the Colorado/Canyon line. Don’t expect that mill in a production version, though.

A California Environmental Protection Agency-Air Resources Board certification document published by The Fast Lane Trucks lists a 2017 model year Colorado ZR2 4×4. The document reveals a conventional powertrain, which GM just happened to upgrade for 2017. If we’re to believe it — and why would a regulator make a fib on paper? — the Colorado ZR2 should sport a 3.6-liter V6 producing 308 horsepower and 275 lb-ft of torque coupled to an eight-speed automatic.

What the document doesn’t provide are details on the ZR2’s off-road prowess. The concept bowed with a host of goodies — body cladding, skid plates, upgraded shocks and locking rear differentials — which should appear, to some degree, on a production version.

While the ZR2’s true nature is hardly a mystery, there’s plenty of head-scratching over another name attached to the Colorado. GM Authority reports that GM has filed a trademark application for “Colorado Bison.” The application, filed for on motor vehicles, namely trucks, is dated October 10.

Bison? It certainly ties in with the Colorado nameplate. The shaggy things once roamed the Great Plains in huge numbers before the advent of trains and repeating rifles. And man, it’s a delicious meat.

Now, what does the name signify in the Colorado lineup? Our money’s on a high-end trim line, not unlike the Laramie Longhorn and King Ranch models from those other automakers.

[Image: General Motors]

Steph Willems
Steph Willems

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  • Jeff S Jeff S on Oct 18, 2016

    Being that this truck is named after the State of Colorado it would be more befitting to have "High Country" as its top trim to honor its new cash crop.

  • Domestic Hearse Domestic Hearse on Oct 19, 2016

    Because Colorado Buffaloes was already taken. And the UofC, Boulder mascot technically isn't a buffalo. It's a bison. Which makes Chevy technically correct.

  • Aaron Recently cross shopped both cars. Decided to go with the civic sport. Like the non direct injection 2.0 engine (no long term carbon buildup) and preferred the Hondas transmission over the Toyotas. The civic interior seems much nicer and roomier. Also Honda had many more civics available to choose from vs Toyota. Got almost 2k off sticker. Felt it was the better deal overall. Toyota was not budging on price.
  • FreedMike Not my favorite car design, but that blue color is outstanding.
  • Lorenzo Car racing is dying, and with it my interest. Midget/micro racing was my last interest in car racing, and now sanctioning body bureaucrats are killing it off too. The more organized it is, the less interesting it becomes.
  • Lorenzo Soon, the rental car lots will be filled with Kia's as far as the eye can see!
  • Lorenzo You can't sell an old man's car to a young man, but you CAN sell a young man's car to an old man (pardon the sexism, it's not my quote).Solution: Young man styling, but old man amenities, hidden if necessary, like easier entry/exit (young men gradually turn into old men, and will appreciate them).
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