Talk to Our Committee to Avoid Lawsuits, Volkswagen Dealers Tell Automaker

Steph Willems
by Steph Willems

Volkswagen dealers in the U.S. have formed a go-to team tasked with drawing compensation out of the automaker while avoiding a looming barrage of dealer lawsuits.

The five-member committee was formed at a dealers-only meeting held yesterday at the National Automobile Dealers Association convention in Las Vegas, one day before U.S. dealers were expected to meet with top Volkswagen brass, Automotive News has reported.

The move is designed to head off a potential slew of lawsuits from U.S. dealers seeking reparations for sunk costs and lost revenue stemming from the automaker’s expansion push and subsequent diesel emissions scandal.

One of the five negotiators in the committee is Jason Kuhn, chairman of Tampa’s Kuhn Automotive Group, who said the group plans to negotiate a settlement package out of Volkswagen so dealers can get back to the task of running their businesses.

“At the end of the day, we both need to get past this, and doing it in a courtroom is not acceptable,” Kuhn told Automotive News.

One New York-based lawyer has already drafted a class-action lawsuit for a group of Volkswagen dealers, but that party is awaiting the results of this weekend’s NADA meeting with VW brand chair Herbert Diess and North American chief Hinrich Woebcken.

U.S. dealers said they felt increasingly ignored by Volkswagen head office as the emissions scandal persisted, an alienation that worsened when their biggest ally, Volkswagen of America CEO Michael Horn, abruptly resigned in early March.

Besides Kuhn, the dealer committee is made up of Mike Sullivan, owner of the LAcarGuy network in southern California, Jimmy Ellis of Atlanta’s Jim Ellis Automotive Group, Richard Fisher, owner of the Evanston, Illinois-based Autobarn Evanston Dealer Group, and Jack Bertolet Jr., president of Orwigsburg, Pennsylvania’s J. Bertolet Volkswagen.

The NADA convention wraps up Sunday.

[Image: Volkswagen, Rob Brewer/Flickr]

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
2 of 25 comments
  • Carrera Carrera on Apr 03, 2016

    The VW dealers are waiting for a miracle. Just yesterday after about 3 months of search I saw a vehicle that peaked my interest. A nice 2014 VW Sportwagen with only 10k miles and 6 speed manual. The dealership is about 2 hrs. away from my house. This is one of those "unfixable" vehicles, without the urea. I didn't want their fix anyway and since I live in a state that doesn't have inspections, who cares? I get there and find a decent size dealership, Saturday afternoon, beautiful day out, sunshine. Only about 3 customers kicking tires. The vehicle was on their lot for 155 days at this time. It was priced at the pre-scandal prices for $19,989. This is the lower trim level, no sunroof, no navigation, just back-up camera and roof rack. I test drove it and found the torque to be intoxicating in 2nd and 3rd gear. I went inside and told them that I will also need to test drive another vehicle at another dealership. Since the car only had 10K on the clock and it is 2 years old I asked about the warranty. Dealer said, these diesel vehicles have no bumper to bumper warranty at all, but we will give you included in the price some Zurich company aftermarket warranty. I found that really bizarre but didn't dispute it. I drive 47 miles each way to work and I knew that for the right price I was ready to take a huge leap of faith. My logical side of the brain kept telling me to run, don't walk. As soon as we started to talk about the price, the salesperson told me how busy they are, and have been lately, although I could clearly hear crickets and see tumbleweeds on the showroom floor. I told him that I am ready to buy if the price is right but we are a bit far away from a fair, post-dieselgate realistic price. The salesperson laughed and said " oh no, this is plenty discounted, we are not going lower than 19K". At that moment I realized that they are waiting for the buy-back from VW. he had no incentive to sell that car. Not unless I gave him pre-dieselgate price of 19K. I politely said good-bye, got up, walked across the street, test drove the other used car I had in mind and bought it after short negotiation. Now I am the owner of a mint condition, 9k miles on the dashboard, great little commuter, 2014 Corolla S plus with 6 speed manual. This car came with bumper to bumper warranty, extended warranty for engine and transmission ( all used Toyotas do) and will probably go 300K miles. I feel that my unrealistic dream to own a VW diesel went up in smoke last night, but I also feel that I dodged a bullet.

  • Notadude Notadude on Apr 03, 2016

    Excellent choice with the Corolla. My husband had a Geo Prizm, a rebadged Corolla, for years. It was an unkillable, nice little car. Our neighbor had one too that lasted her many years. I cannot wait to get back in a Japanese car. I will never buy another VW again after my husband and I unload our TDIs. You really did dodge a bullet. I'm jealous.

  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
  • CM Korecko Cadillacs traditionally have been opulent, brash and leaders in the field; the "Standard of the World".That said, here's how to fix the brand:[list=1][*]Forget German luxury cars ever existed.[/*][*]Get rid of the astromech droid names and bring back Seville, Deville, Eldorado, Fleetwood and Brougham.[/*][*]End the electric crap altogether and make huge, gas guzzling land yachts for the significant portion of the population that would fight for a chance to buy one.[/*][*]Stop making sports cars and make true luxury cars for those of us who don't give a damn about the environment and are willing to swim upstream to get what we really want.[/*][*]Stop messing around with technology and make well-made and luxurious interiors.[/*][*]Watch sales skyrocket as a truly different product distinguishes itself to the delight of the target market and the damnation of the Sierra Club. Hell, there is no such thing as bad publicity and the "bad guy" image would actually have a lot of appeal.[/*][/list=1]
  • FreedMike Not surprisingly, I have some ideas. What Cadillac needs, I think, is a statement. They don’t really have an identity. They’re trying a statement car with the Celestiq, and while that’s the right idea, it has the wrong styling and a really wrong price tag. So, here’s a first step: instead of a sedan, do a huge, fast, capable and ridiculously smooth and quiet electric touring coupe. If you want an example of what I’m thinking of, check out the magnificent Rolls-Royce Spectre. But this Cadillac coupe would be uniquely American, it’d be named “Eldorado,” and it’d be a lot cheaper than the $450,000 Spectre – call it a buck twenty-five, with a range of bespoke options for prospective buyers that would make each one somewhat unique. Make it 220 inches long, on the same platform as the Celestiq, give it retro ‘60s styling (or you could do a ‘50s or ‘70s throwback, I suppose), and at least 700 horsepower, standard. Why electric? It’s the ultimate throwback to ‘60s powertrains: effortlessly fast, smooth, and quiet, but with a ton more horsepower. It’s the perfect drivetrain for a dignified touring coupe. In fact, I’d skip any mention of environmental responsibility in this car’s marketing – sell it on how it drives, period.  How many would they sell? Not many. But the point of the exercise is to do something that will turn heads and show people what this brand can do.  Second step: give the lineup a mix of electric and gas models, and make Cadillac gas engines bespoke to the brand. If they need to use generic GM engine designs, fine – take those engines and massage them thoroughly into something special to Cadillac, with specific tuning and output. No Cadillac should leave the factory with an engine straight out of a Malibu or a four-banger Silverado. Third step: a complete line-wide interior redo. Stop the cheapness that’s all over the current sedans and crossovers. Just stop it. Use the Lyriq as a blueprint – it’s a big improvement over the current crop and a good first step. I’d also say Cadillac has a good blend of screen-controlled and switch-controlled user interfaces; don’t give into the haptic-touch and wall-to-wall screen thing. (On the subject of Caddy interiors – as much as I bag on the Celestiq, check out the interior on that thing. Wow.)Fourth step: Blackwing All The Things – some gas, others electric. And keep the electric/gas mix so buyers have a choice.Fifth step: be patient. That’s not easy, but if they’re doing a brand reset, it’ll take time. 
  • NJRide So if GM was serious about selling this why no updates for so long? Or make something truly unique instead of something that looked like a downmarket Altima?
Next