TTAC News Round-up: Toyota One-Ups Rivals, Robots Invade BMW, and TVR Taps Wales

Steph Willems
by Steph Willems

Toyotas will soon be screeching to a halt everywhere and that should make its rivals jealous.

That, BMW unleashes the robots on the workers, eccentric automaker picks a place with funny-sounding names, General Motors isn’t falling out of love with China, and Mercedes-Maybach to get a rival … after the break!

My dad’s car can stop sooner than your dad’s car

Stopping is the new going fast, and Toyota wants its cars to do a lot of the former.

The automaker has announced that almost all of its vehicles will adopt automatic emergency braking next year, almost five years ahead of a deadline voluntarily set by a group of automakers last week.

The safety system will be in place in almost all Toyota and Lexus vehicles by the end of 2017, the automaker announced yesterday prior to the New York Auto Show.

“High-level driver assist technologies can do more than help protect people in the event of a crash; they can help prevent some crashes from ever happening in the first place,” stated Jim Lentz, CEO of Toyota Motor North America.

“We are proud to help lead this industry in standardizing these systems and bring automated braking to our customers sooner rather than later.”

The day following the braking agreement, Volvo made it known that it has included the system on its vehicles for the past two years. Ouch.

Automatic for the people

BMW expects a fleet of small robots to cut the cost of building a car by five percent.

The automaker has unleashed a swarm of small, trolley-pushing robots into its German logistics facility to speed up the flow of inventory, Bloomberg reports:

The German manufacturer plans to roll out the automated trolleys, which BMW makes in-house, to other warehouses after a six-month trial. The program is part of a broader effort to squeeze out several hundred million euros in costs in the coming years to fund the development of self-driving features and other technologies for its cars, investments that may not pay off for years.

Speeding up the way parts are moved around a production facility was one of the last ways BMW could squeeze efficiencies out of its manufacturing process.

TVR has new digs

Wales, which has a hamlet named Llanfihangel-yng-Ngwynfa, will play host to a new factory for eccentric automaker TVR.

The independent British sports car maker, which keeps its fans continuously guessing about what the future holds, will employ 150 workers in Ebbw Vale to build a new TVR model, reports The Guardian:

The TVR investment is expected to create 150 jobs in an area due to be transformed by the building of the £315m Circuit of Wales project, which includes a racetrack and a motor sports centre of excellence …

The current management team acquired the brand in 2013 and has been looking for a base in which to build a new version of the car.

Orders have been strong for TVR’s newest vehicle, which will begin production next year. Within five years, TVR hopes to be able to produce 2,000 vehicles annually.

GM has high hopes in the Orient

Chinese growth might be slowing, but General Motors is betting that the emerging vehicle market will rebound.

The automaker is sticking with earlier plans to invest in the country and expand its lineup, according to Reuters:

While GM continues to bet on the growth of the Chinese market, consultancy JD Power has said that three or more years of less than 5 percent growth would trigger a painful restructuring in China’s auto sector.

Analysts say China’s auto market has entered a period of unprecedented uncertainty as the economy grows at its slowest pace in 25 years.

“Even though the China market is maturing, it will still be a tremendous source of growth for us in both the short term and the long term,” GM President Dan Ammann told a media conference on Monday.

GM’s plan is to introduce 60 new or refreshed vehicles in the Chinese market in the next five years. A second phase is being added to the company’s Wuhan plant to double capacity.

Conspicuous wealth creeps up in the rearview

The Mercedes-Maybach S600 is the pinnacle of German luxury motoring, but that crown could soon be wrestled away by its chief rival.

BMW has confirmed it will build an ultra-luxury vehicle designed to dethrone Mercedes from its perch at the top end of the market, according to Automotive News:

“Just like certain competitors, we will see that we occupy with credible offers the price bracket of 150,000 euros ($170,000) and beyond,” BMW development chief Klaus Froehlich said last week.

While BMW is attracted by the more lucrative margins that Mercedes earns on the Maybach versus its base S-class sedan, its future car would have to drive like a quintessential BMW.

Froehlich suggests the looming super-sedan won’t be based on an existing vehicle platform, as the Mercedes-Maybach is.

“Some simply do 4 or 5 wheelbases [in length] and add varyingly thick chrome packages,” he said. “That will not be the BMW approach.”

[Image: TVR, kenjonbro/ Flickr ( Flickr)]

Steph Willems
Steph Willems

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  • Zip89123 Zip89123 on Mar 22, 2016

    I'm pretty sure Toyota's dead line will be the chalk marks drawn around your Toyota and body.

  • Noble713 Noble713 on Mar 22, 2016

    TVR's Speed Six (4.0L NA inline-6, 350+hp) is maybe my third-favorite I6 engine. Hopefully during their time off they figured out how to make one that doesn't need a complete overhaul at intervals that would make an coachbuilt Italian supercar look reliable.

  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
  • CM Korecko Cadillacs traditionally have been opulent, brash and leaders in the field; the "Standard of the World".That said, here's how to fix the brand:[list=1][*]Forget German luxury cars ever existed.[/*][*]Get rid of the astromech droid names and bring back Seville, Deville, Eldorado, Fleetwood and Brougham.[/*][*]End the electric crap altogether and make huge, gas guzzling land yachts for the significant portion of the population that would fight for a chance to buy one.[/*][*]Stop making sports cars and make true luxury cars for those of us who don't give a damn about the environment and are willing to swim upstream to get what we really want.[/*][*]Stop messing around with technology and make well-made and luxurious interiors.[/*][*]Watch sales skyrocket as a truly different product distinguishes itself to the delight of the target market and the damnation of the Sierra Club. Hell, there is no such thing as bad publicity and the "bad guy" image would actually have a lot of appeal.[/*][/list=1]
  • FreedMike Not surprisingly, I have some ideas. What Cadillac needs, I think, is a statement. They don’t really have an identity. They’re trying a statement car with the Celestiq, and while that’s the right idea, it has the wrong styling and a really wrong price tag. So, here’s a first step: instead of a sedan, do a huge, fast, capable and ridiculously smooth and quiet electric touring coupe. If you want an example of what I’m thinking of, check out the magnificent Rolls-Royce Spectre. But this Cadillac coupe would be uniquely American, it’d be named “Eldorado,” and it’d be a lot cheaper than the $450,000 Spectre – call it a buck twenty-five, with a range of bespoke options for prospective buyers that would make each one somewhat unique. Make it 220 inches long, on the same platform as the Celestiq, give it retro ‘60s styling (or you could do a ‘50s or ‘70s throwback, I suppose), and at least 700 horsepower, standard. Why electric? It’s the ultimate throwback to ‘60s powertrains: effortlessly fast, smooth, and quiet, but with a ton more horsepower. It’s the perfect drivetrain for a dignified touring coupe. In fact, I’d skip any mention of environmental responsibility in this car’s marketing – sell it on how it drives, period.  How many would they sell? Not many. But the point of the exercise is to do something that will turn heads and show people what this brand can do.  Second step: give the lineup a mix of electric and gas models, and make Cadillac gas engines bespoke to the brand. If they need to use generic GM engine designs, fine – take those engines and massage them thoroughly into something special to Cadillac, with specific tuning and output. No Cadillac should leave the factory with an engine straight out of a Malibu or a four-banger Silverado. Third step: a complete line-wide interior redo. Stop the cheapness that’s all over the current sedans and crossovers. Just stop it. Use the Lyriq as a blueprint – it’s a big improvement over the current crop and a good first step. I’d also say Cadillac has a good blend of screen-controlled and switch-controlled user interfaces; don’t give into the haptic-touch and wall-to-wall screen thing. (On the subject of Caddy interiors – as much as I bag on the Celestiq, check out the interior on that thing. Wow.)Fourth step: Blackwing All The Things – some gas, others electric. And keep the electric/gas mix so buyers have a choice.Fifth step: be patient. That’s not easy, but if they’re doing a brand reset, it’ll take time. 
  • NJRide So if GM was serious about selling this why no updates for so long? Or make something truly unique instead of something that looked like a downmarket Altima?
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