General Motors Beats Ford to Hybrid Pickup Punch … Again

Mark Stevenson
by Mark Stevenson

General Motors will test the coastal waters with mild-hybrid versions of its 1500-series trucks beginning this spring, the automaker announced Thursday.

A total of 500 Chevrolet Silverado and 200 GMC Sierra eAssist trucks will be sold exclusively to granola-fed Californians. GM claims the trucks are good for a 13-percent boost in city fuel efficiency, the natural habitat of the vinyl trading, furniture refinishing, kale-eating millennials hopefully interested in a full-size domestic pickup.

The latest effort is unlike GM’s earlier foray into utilitarian electrification, which employed a two-mode hybrid system on GM’s full-size pickups and SUVs jointly developed with BMW and the former DaimlerChrysler. The new, modular eAssist system will rely on a small lithium-ion battery providing electrons to a 13 horsepower compact induction electric motor. The system adds electric power boost, stop/start capability, and regenerative braking to equipped pickups.

According to General Motors, the mild-hybrid system is mated exclusively to two-wheel drive trucks powered by the 5.3-liter EcoTec V8 engine and eight-speed automatic transmission. Battery cells are the same as those found in the Chevrolet Malibu Hybrid, and software controls are lifted from the Chevrolet Volt, the company stated in its release.

By employing the new tech, General Motors claims its V8 engine can run in four-cylinder mode for longer periods of time thanks to assist from its electric motor, improving efficiency in the process.

Total system output is estimated at 355 horsepower and 383 lbs-ft of torque, with 13 horsepower and 44 lbs-ft provided by the electric motor.

If this particular solution interests you, expect to shell out “just over $50,000” for the GMC Sierra eAssist, said product representative for Sierra light-duty pickups Kelly Wysocki. That’s before the inescapable taxes associated with living in California are tacked on top. TTAC estimates Chevrolet models will be in the mid-$40,000 range before taxes and fees. The Silverado eAssist will sell for a more modest $42,950 including destination.

The eAssist powertrain will only be available in Silverado 1LT and Sierra SLT Premium trims.

Ford is planning to give its F-150 pickup hybrid capability by 2020. Chrysler has developed an all-new hybrid powertrain for the Pacifica minivan, but the Auburn Hills automaker stated the minivan will be the largest vehicle in its fleet to use the system. GM killed off its earlier two-mode hybrid pickups with the introduction of its current-generation models.

Mark Stevenson
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  • Motormouth Motormouth on Feb 26, 2016

    This article makes it sound like this is the first Silverado hybrid, where the previous-generation model had a hybrid option for the 2009 model year.

    • Drzhivago138 Drzhivago138 on Feb 26, 2016

      Hence the "...Again". And actually, this is the third Silverado hybrid.

  • Andrew Justus Andrew Justus on Feb 28, 2016

    I drove a Buick LaCrosse with the e-assist mild hybrid system in 2012. The 15hp motor-alternator added a nice bump in torque for a car that size, even if the fuel economy bump wasn't very big. Can't imagine a similar system would help much in a truck weighing so much more. Via Motors already makes Chevy vans, and soon trucks, into gas-electric plug-in hybrids that make a much more compelling economic and engineering case than the e-assist truck. They're like a big Volt.

  • Carrera 2014 Toyota Corolla with 192,000 miles bought new. Oil changes every 5,000 miles, 1 coolant flush, and a bunch of air filters and in cabin air filters, and wipers. On my 4th set of tires.Original brake pads ( manual transmission), original spark plugs. Nothing else...it's a Toyota. Did most of oil changes either free at Toyota or myself. Also 3 batteries.2022 Acura TLX A-Spec AWD 13,000 miles now but bought new.Two oil changes...2006 Hyundai Elantra gifted from a colleague with 318,000 when I got it, and 335,000 now. It needed some TLC. A set of cheap Chinese tires ($275), AC compressor, evaporator, expansion valve package ( $290) , two TYC headlights $120, one battery ( $95), two oil changes, air filters, Denso alternator ( $185), coolant, and labor for AC job ( $200).
  • Mike-NB2 This is a mostly uninformed vote, but I'll go with the Mazda 3 too.I haven't driven a new Civic, so I can't say anything about it, but two weeks ago I had a 2023 Corolla as a rental. While I can understand why so many people buy these, I was surprised at how bad the CVT is. Many rentals I've driven have a CVT and while I know it has one and can tell, they aren't usually too bad. I'd never own a car with a CVT, but I can live with one as a rental. But the Corolla's CVT was terrible. It was like it screamed "CVT!" the whole time. On the highway with cruise control on, I could feel it adjusting to track the set speed. Passing on the highway (two-lane) was risky. The engine isn't under-powered, but the CVT makes it seem that way.A minor complaint is about the steering. It's waaaay over-assisted. At low speeds, it's like a 70s LTD with one-finger effort. Maybe that's deliberate though, given the Corolla's demographic.
  • Mike-NB2 2019 Ranger - 30,000 miles / 50,000 km. Nothing but oil changes. Original tires are being replaced a week from Wednesday. (Not all that mileage is on the original A/S tires. I put dedicated winter rims/tires on it every winter.)2024 - Golf R - 1700 miles / 2800 km. Not really broken in yet. Nothing but gas in the tank.
  • SaulTigh I've got a 2014 F150 with 87K on the clock and have spent exactly $4,180.77 in maintenance and repairs in that time. That's pretty hard to beat.Hard to say on my 2019 Mercedes, because I prepaid for three years of service (B,A,B) and am getting the last of those at the end of the month. Did just drop $1,700 on new Michelins for it at Tire Rack. Tires for the F150 late last year were under $700, so I'd say the Benz is roughly 2 to 3 times as pricy for anything over the Ford.I have the F150 serviced at a large independent shop, the Benz at the dealership.
  • Bike Rather have a union negotiating my pay rises with inflation at the moment.
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