Frankfurt 2015: Mazda Shows Off Koeru Concept, Won't Need To Kill MX-5 To Build It

Mark Stevenson
by Mark Stevenson

Mazda is on fire with its designs as of late, and the newest entry to their concept stable is this — the Koeru — and it’s likely not the next CX-5 or CX-9.

Welcome back, CX-7.

The Ford Edge and Nissan Murano have proven once again that third-row seating isn’t needed in order to sell a midsize SUV, but you better have the style and substance to make up the deficit. The Koeru, for all intents and purposes, looks like it will do just that.

And while I am not sure what Koeru means exactly, I’m guessing it definitely doesn’t mean “ killing off our sports car so we can build a crossover” in Japanese.

Actually, Koeru translates to “exceed” or “go beyond”, according to Mazda. The concept features “the full suite of Mazda’s new-generation SKYACTIV technologies,” said the automaker, but hopefully there’s enough room under that hood for the first SKYACTIV six-cylinder engine to make its way to production.

The rest of the Mazda press release is filled with flowery language, so we will dispense without. This is the crossover Mazda needs, and I hope they can bring it here in a hurry.






Mark Stevenson
Mark Stevenson

More by Mark Stevenson

Comments
Join the conversation
3 of 41 comments
  • Dave M. Dave M. on Sep 15, 2015

    Channeling my Chandler innervoice.... "Can that nose BE any longer?" Is the driver even near the front half of the car?

  • USAFMech USAFMech on Sep 16, 2015

    "The rest of the Mazda press release is filled with flowery language, so we will dispense without." Well, FINE THEN! I'll just go to AutoBlog. On a serious note, I am currently trying to talk someone into buying a CX7. I wish Mazda the best.

    • Kvndoom Kvndoom on Sep 16, 2015

      Please don't. When the turbo starts belching smoke and the engine goes supernova, they won't be your friend anymore. Just remember our own Steven Lang found it to be the most unreliable used car on the market.

  • EBFlex It’s ironic that the typical low IQ big government simps are all over this yet we’re completely silent when oil companies took massive losses during Covid. Funny how that’s fine but profits aren’t. These people have no idea how business works.
  • Ajla Goldman Sachs 🥂
  • Rna65689660 DVR and watch all that are aired. Has been this way for 40 years.
  • Kwik_Shift_Pro4X The only car racing I'll watch is rally car.
  • Offbeat Oddity The price is definitely too high, but this generation of Accord has still been very reliable- not far off from the Camry. I believe the CVTs in these have held up very well, so while not ideal, it wouldn't deter me- the mileage is just way too high.
Next