TVR Reborn: Gordon Murray Engineered Machine Set For 2017 Launch

TVR, along with announced partners Gordon Murray and Cosworth Engineering, is planning a rebirth for the storied British shed-built brand for 2017. The new car is expected to be powered by a unique Cosworth-developed V8.

But, don’t hold your breath, as we’ve heard this story before.

Led by current owner Les Edgar – a Brit who founded video game developer Bullfrog Productions before it was assimilated into Electronic Arts Europe – and a three-seat executive board, TVR has been on a long road to producing sports cars again in the U.K.

Edgar purchased the entire company from Nikolai Smolensky in 2013 after it nearly died on the vine. Back then, Edgar stated TVR would start producing a new two model range of cars in 2015, priced between 50,000 and 80,000 GBP.

We are now half way through 2015 and there’s a complete lack of new cars being produced by the Edgar-led TVR. That’s not to say the company has been dormant over the years since Edgar took over the marque as it has been providing “genuine parts” for current owners.

In 2014, Edgar revised the timeline, stating a new R&D facility had been established in southern England and new cars could be expected in two- to three-years time, putting TVR’s rebirth somewhere between 2016 and 2017. It seems the timeline has now shifted solidly to 2017 with the latest announcement from the British company.

The now-slated for 2017 car has received engineering input from Gordon Murray, famous for his involvement with the McLaren F1, and will be powered by a Cosworth V8 that’s likely to be sourced from an existing design. TVR says the car will be priced similarly to how their cars were in the past.

Aside from his interest in TVR, Edgar has been involved in Aston Martin’s return to GT racing. It’s possible the reborn TVR could follow suit.