Junkyard Find: 1993 Chevrolet Lumina Euro

Murilee Martin
by Murilee Martin

By the 1980s, Japanese carmakers had established themselves as making the most reliable vehicles in the minds of plenty of American car shoppers. Meanwhile, the Europeans had conquered much of the sporty/sophisticated market by that time. General Motors responded by stamping out millions of plastic badges with the magical letters “E-U-R-O” molded in (as well as by doing stuff like putting pushrod front-drive V8s in bodies flown over from Italy). You could get a Chevy Celebrity Eurosport, and— a few years later— a Chevy Lumina Euro. I’ve been overlooking these cars in junkyards for many years, but now I realize that they have a certain historical significance. Here’s one I spotted in Denver.

You’d think that the Lumina Euro would have come standard with big brakes, stiff suspension, manual transmission, maybe some cool-looking fog lights. Nope. This one has a 140-horse pushrod V6, column-shift automatic, and a not-quite-Audi-grade faux-velour-covered front split-bench seat.

If it’s a 20-year-old W-body, it’s rolling on at least one space-saver spare tire. That’s the law.

These weren’t particularly bad cars and several cubic miles of them were sold, but the EURO badging thing is just embarrassing. Instead, they should have offered the Lumina North America, with stereo optimized for Lynyrd Skynyrd and factory-installed Cherry Bomb mufflers.

There are two kinds of cars: the cars you love to drive… and the cars you need to drive.







Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Nellybud Nellybud on Jul 02, 2015

    I have a 93 red lumina euro 3.1 My daughter had just gotten her license and needed a car . I bought like a year ago for $675 and I have put about $1000 into it. It runs like a tank. A well fine tuned tank . I feel really comfortable and safe that she's driving this car and not a little plastic Honda . She named her Pheobe. Yes Phoebe from the show Friends. most of her friends parents are well-off , but she loves this car, it's her pride and joy . I'm really upset that I can't show it off with some pictures how do I post some pictures of it on here ? It won't even let me copy and paste them .

  • Bickel84 Bickel84 on Jul 03, 2015

    Is it me or does it seem like the rims for these Euro Luminas always end up being slapped on other early-mid 90's GM cars?

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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